Madison Cales Email & Phone Number

• Manage the productivity and health of Account Engagement, previously known as Pardot serving as the Account Engagement administrator.
• Quarterly prep and develop a company marketing plan.
• Oversee creation and delivery of B2B email marketing campaigns.
• Analyze the health of email outreach, opens, and clicks per campaign against national averages.

• Led a team to exceed their potential and create streamline processes for the department.
• Built sophisticated digital marketing campaigns that fully integrated withsocial media, marketing automation, public relations, and offline activities.
• Apply understanding and experience of marketing procedures and methods to evaluate the effectiveness of on-going programs and activities.

Germany

• Developed targeted marketing content 23 diverse businesses including an auto shop, bowling center, golf course, two restaurants, and a travel agency.
• Streamline internal and external processes to enhance team cohesiveness.
• Responsible for developing a variety of promotional material using Adobe Creative Suite.
• Main publicity items on social media and website, ensuring communication to a variety of audiences.

Phoenix, Arizona Area

• Achieved the highest sales record since 2013 in three quarters.
• Supervised a team of four event coordinators - expertly directed executive of 60+ special events.
• Served on training board - executed a six-week on-boarding program.
• Created and managed wedding design program with client to serve as full service wedding planners.

Charleston, SC

• Recruited and tasked volunteers for various large-scale events.
• Appointed as team lead for multiple festivals with over 5,000 attendees.
• Received five-star reviews for customer service, professionalism, and operational management.
• Coordinated timeline, transportation and day of communication for clients with team.

Indianapolis, Indiana Area

• Developed targeted work-groups to discuss current needs and to understand organizational goals.
• Built strong, lasting relationship with members of the organization, community leaders and university professionals to pursue continuous growth.

Bachelor'S Degree, Communication, General

Activities and Societies: Sigma Kappa Sorority, Special Event Planners Association, Tourism and Development AssociationAdditionally.

Education record