-Defined the strategic vision and oversaw product assortment, financial plans, and priorities for $100M Kids division, providing leadership to a dynamic merchandising team spanning Boys, Girls, and Non Apparel categories-Drove improvement in core KPIs—revenue, retention, and client satisfaction—across key client growth segments by orchestrating cross-functional collaboration across Product, Planning, Styling, Merchandising, and Marketing to streamline strategy and create a more cohesive client experience-Successfully led a restructuring effort for a 10-person team, creating equitable structures by level and enhancing team productivity and effectiveness

-Managed portfolio of >150 brands and >5,000 style variants annually-Responsible for managing brand relationships, negotiating terms, costs, and identifying opportunities to improve business; collaborated with senior-level stakeholders-Identified and pitched new brand partnerships; onboarded 30 new brands in FY'22 and developed exclusive Plus collections delivering on key objectives and driving increased awareness-Responsible for outlining team's strategic vision and how to achieve and deliver upon financial goals; leader to team of 10

-Women’s Merchandising lead for large company initiatives such as TAM expansion and the Stitch Fix launch of e-commerce site "Freestyle" -Helped build and implement the go-to-market strategy for Stitch Fix Freestyle, a personalized E-commerce platform, driving successful market entry and sustained growth-Played a pivotal role in enhancing the E-commerce client experience by collaborating closely with Product, Data Science, and Engineering teams to optimize conversion rates, boost customer satisfaction, and refine product recommendations-Proactively identified and resolved issues within recommendation processes, employing analytical rigor to pinpoint root causes and implement effective solutions, enhancing overall performance and customer satisfaction-Unlocked 42% revenue growth in the Plus Tops business (from $62M in FY’20 to $88M+ in FY’21) by outlining the team's strategic vision with an emphasis on client centricity-Provided coaching, development, and managerial support resulting in promotions for four team members

-Developed and led the execution of divisional Maternity strategy and delivered financial results across 3 departments and 8 classifications-Drove +21% unit sales growth in FY'19 by identifying key cross-functional opportunities across Data Science, Engineering, Editorial, Styling, PR, and Marketing

-Created and executed seasonal line plan for $173M business (FY'17) to drive category forward capitalizing on financial and assortment opportunities to best serve a diverse and evolving client base-Leveraged in season learnings and analysis to consistently maximize category potential for the near and long term future through creative problem solving and data driven decision making-Strategically partnered with wide range of vendors to develop, create, and source product for a predominantly exclusive business-Managed and developed team of 3. Helped manage priorities, continuously assess talent and identify opportunities and projects for development

-Primary category representative - consistently analyzed business through various reporting tools to influence, drive, and ultimately create class strategies-Managed cost negotiation across a diverse vendor base of over 50 brands-Strategically planned receipt flow to maximize sales potential and avoid duplication in a highly seasonal business. Managed >700 SKU’s for F/W 2016 driving $62M in revenue

-Analyze business on weekly, monthly, and quarterly basis to maximize profit and inventory levels which resulted in a +13% sales comp and +2% product margin comp for FY 2014. -Personally manage a portfolio of 50+ vendors (including both domestic and international).-Identified and developed key vendors who have since exceeded target sales and are now strategic partners in the business. -Collaborate with in house design team for private label development and needs based on sales history, analysis, assortment planning, and current or emerging fashion trends. -Attend sourcing appointments and trade shows to curate a compelling product assortment which will drive sales.

-Managed outstanding receipts. Utilized negotiation skills to ensure on time deliveries.-Presented weekly competitive analysis (trends, retail comparisons, markdown cadences).-Pulled reporting for best/worst sellers, by vendor, as well as ad-hoc analysis. -Successfully identified product to reorder on a weekly basis. -Entered and updated purchase orders efficiently and accurately in Blue Cherry and Oracle.-Assigned facets to product to optimize reporting and the customer experience on site .