I love stepping outside of my comfort zone and trying new things. That was my mindset when I founded Love, Madi, an e-commerce women’s clothing and accessories boutique. At the time, I had no prior knowledge about how to launch or run a business; what I did have was a love of fashion—so I jumped in, learned as much as I could and built a successful brand. In this role, I wore many hats: I navigated legal processes, partnered with wholesalers to procure inventory, designed and managed the website and developed and executed a social medial marketing strategy. Over time as my business grew, a new passion began to emerge: the art of marketing—an epiphany that led me to declare my college major.I love to think. Give me a problem, and I’ll set the cogs in motion to solve it. But I’m not all about the left brain; I am a creative soul at heart. A career in marketing allows me to blend my problem-solving strengths with my constant desire to innovate. As an Account Coordinator at Paradigm, I coordinate the execution of tailored marketing campaigns to achieve unmatched success for our clients. I examine current marketing research and competitive analyses to inform strategy, collaborate with our design and development teams to create impactful messaging, social media, and marketing plans, and support the tactical execution of initiatives to ensure purpose-driven results.