Madison Edgar Email & Phone Number

Us

Global leader crafting cutting-edge marketing initiatives, delivering the Wow-factor for companies, partners, and attendees. Known as “the fixer” and “the closer” promoting progress, eliminating resistance, and continuing optimization. Design events from start-to-finish that include build, run of show, broadcast, and additional activations. Self-starter with entrepreneurial spirit, independently driving brand awareness, engagement, and conversion rates without requiring constant oversight. Proactively research and pursue latest technologies, event practices, and industry standards to ensure world class execution.Received recognition with multiple Sport Emmy nominations for outstanding esports championship coverage. A proud game changer promoting inclusivity and opportunities.Take various creative renders to reality. Continuously comes up with inventive and technical production solutions in partnership with world-class partners in AV, lighting, SPFX, 3D fabrication, scenic environments, engineering, rigging, installation, and beyond. Help team grow in progression and promotions. Produce and manage all global events for Darc Sport and Civil Regime.• Organized sold-out festival at the Los Angeles Coliseum featuring Kaskade, increasing brand loyalty and appreciation and heightening status and excitement for the brand.o Domestic tour includes pop-ups, meetings, dinners, after parties in Brooklyn, Houston, Chicago, Phoenix, Los Angeles. International events include pop-ups and expos in the UK, Japan, and growing.• Planned events for licensed releases (Disney, Universal Studios) brought to life with in-person activations, showcasing world class brands.• Led full-cycle execution for domestic and international experiential events and marketing initiatives, monitoring, preserving, and sharing project status, recaps, and analysis.• Conduct post-mortem discussions, reviewing and reporting comprehensive ROI analysis, key learning, and results.

Santa Monica, California, Us

A passionate events director and partnerships expert at Activision Blizzard, a subsidiary of Microsoft, with 14+ years of experience, who excels at bringing brands to life by way of an engaging experiences. A dedicated leader, constantly pushing myself and those around me to deliver unique solutions while keeping a constant pulse on the industry, and DE&I practices top of mind. Constantly problem solving with creative energy and the genuine love I have for my work. I thrive on driving operational excellence across organizations, inspiring brands to be trendsetters in their category, and leading colleagues to be role models in their field. I've achieved incredible success owning and creating a global events portfolio. Always thriving in a fast-paced environment and adding positivity to every work scenario. I'm continuing to add certifications and leadership positions.Successfully conceive and execute global events portfolios, thriving in fast-paced environments and fostering positivity in the workplace. ● Event Strategy● Led, trained, and guided cross-functional teams for success ● Speaker and Panelist in sharing up-to-date knowledge and experience at seminars, mentoring others on how to enter the gaming and tech industries.• Event Planning & Management• Festivals, Expos, Trade Shows, Executive Meetings• Budgeting• Culture • Strategy Development & Execution•Project Management, Owns Global Events strategy and oversees the successful execution of the events.• Develop and execute a comprehensive events strategy involving key stakeholder parties including Marketing, Sales, Customer, and Industry Leadership• Oversee the budget ensuring appropriate cost controls and negotiations with vendors, partners, etc. to ensure the best price points are being achieved.• Manage the planning and timing of events to support Marketing’s strategy, including early securing of event locations and consistent theme development.• Direct management of the marketing team

Us

⇨ Managed event execution from concept to completion in 12 international markets (Europe and Asia).⇨Esports Relationships: Cultivated relationships with Riot and Activision/Blizzard for future partnerships. Opened the door for crossover and business integration.⇨ Talent bookings with John Legend, Mary J Blige, PitBull, Snoop Dogg, and 50 Cent.⇨ Brand partnerships with NFL, Bud Light, Playboy, Dwayne Johnson, and Arnold Schwarzenegger.⇨ Internal events as culture builder include: Company Kick-Off, Employee Performance Events, and Executive meetings and events.In my current role as the Senior Director of Events, I manage the campaign budget, prepare wrap-up reports, analyze data, negotiate contracts and partnerships, and connect with our cross-functional teams. All of this requires analytical thinking, attention to detail, collaboration, strong leadership and clear communication skills. Known as "The Closer" and "The Fixer", I excel in closing sales and problem solving. I am looking for a Senior Director Event role, where I can make a bigger impact as a fast paced environment and be a problem solver as well as delve into strategic planning, and grow as a people manager and culture builder.• Expanded organization’s worldwide presence, leading to higher prize money, higher-caliber participants, and increased fanbase:o Doubled number of events, with 180 pro and pro qualifying shows in 2019.o Created international competition schedule including over 12 countries.o Brought in record-breaking sponsorship revenue by forging partnerships with top-level sponsors for ads, exhibitors, and merchandise pricing.• Managed simultaneous projects and event execution with strong organizational skills and team and time management.• Coordinated promotional activities and social media marketing with excellent interpersonal skills with promoters.

Us

Managed live events, sports competitions, concerts, and galas with attention to detail and passion to make every event come to life and leave a lasting impression. Garnered extensive celebrity attendance and features in Forbes and BizBash. Worked with CAA and WME, the biggest talent agencies for entertainers and athletes worldwide.Dallas Super Bowl Party:• Led concept-to-completion planning of 4-day event in partnership with Bud Light and the NFL that resulted in media coverage boosting client sales and brand awareness.• Created concept for Playboy around the World; rebranded venue to become Bud Light Hotel with 4 Playboy locations (London, Cancun, Macau, Las Vegas).• Booked Flo Rida, Pitbull, and Snoop Dogg.• Managed every detail of 4-day event with ~3,000 attendees, down to bringing in sand for our “beaches” and providing attendees with “passports.”Shape and Men’s Fitness Gala:• Planned first-time partnership between Shape and Men’s Fitness magazines with upscale 800-person sit down dinner and concert in New York City at $2,500 per ticket.• Booked performances by Mary J. Blige, John Legend, and Marc Anthony, plus fashion show from Petra Nemcova.• Achieved huge celebrity turnout as top 5 party of the weekend despite a saturated market during Super Bowl weekend.Mr. Olympia Competition:• Managed the most-profitable Mr. Olympia competition of all time.• Negotiated partnership with Seven Bucks Productions, Dwayne “The Rock” Johnson’s production company.• Sold out expo (50,000 attendees) and competition night show (8,000 attendees).• Catalyzed momentum in our fan base through high-energy events.• Incorporated top athletes with appropriate branding opportunities resulting in increased revenue for both the company and athlete.

New York, Ny, Us

Thuzio is the world's leading platform for premium client entertainment. We are an influencer events company that supports corporate initiatives surrounding client engagement and employee retention. We build custom events tailored towards your specific needs with our talent network of over 10,000 iconic athletes, chefs, business influencers, musicians, and thought leaders. In addition, we have launched the world’s first events marketplace featuring original content through an invitation only event series as well as premium inventory at the world’s biggest sporting and cultural events. This is the ideal solution for companies looking for a one-stop-shop for premium entertainment options.Thuzio was founded in 2012 by Tiki Barber (New York Giants), Mark Gerson (GLG), and Jared Augustine (GrubHub/Seamless).

Johns Creek, Georgia, Us

• Generated leads for sales team; managed trade shows/booths.• Contributed to company rebranding during transition from Symark to BeyondTrust. (SaaS)