Experienced marketing professional, driven by a passion for leaving a lasting positive impact on the world. Specializing in Account-Based Experience (ABX) for B2B SaaS companies, I bring expertise in Demand Generation, Digital Marketing, Public Relations, Brand, Communications, Analytics, Research, Diversity & Inclusion, Graphic Design, and more.In December 2021, I co-founded XFoundation, a non-profit dedicated to raising awareness on fentanyl poisoning, in memory of my brother, Xavier Gerchow.
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Demand Generation ManagerPromptqlDenver, Co, Us -
Field Marketing ManagerPromptqlDenver, Co, Us -
Field Marketing ManagerHasura Oct 2024 - PresentSan Francisco, Ca, Us -
Co-Founder & Vice PresidentXfoundation Oct 2021 - PresentColorado Springs, Co, UsLead a team of resilient, innovative individuals aligned toward a common goal – to raise awareness around fentanyl poisoning.Produce campaigns and events from ideation to action for fundraising and awareness.Facilitate comms with partners, sponsors, executive team, future partners, and allies for aid via newsletter, text, email, phone, Zoom, and social media. -
Associate Customer Marketing Manager - Cross-SellSumo Logic Oct 2023 - Dec 2024Redwood City, Ca, Us -
Account ExecutiveOffleash Nov 2022 - Oct 2023Silicon Valley, Ca, UsSpearheaded media relations, support, and own editorial execution, uncovering all relevant editorial and content opportunities for several high-tech clients.Cultivate strategic media relationships to amplify client news and thought leadership across business, tech/trade, and vertical press while maintaining several databases that reflect real-time shifts in the media landscape.Supported the launch and ongoing efforts of Offleash’s Integrated Marketing practice. Co-lead the agency’s Wise & Well team to ensure wellness in the workplace.Specialized in SaaS B2B communications for emerging technologies, including: Cloud Security, Identity, DevOps, open-source software, API management, machine data analytics, storage, AI, and automation. -
Assistant Account ExecutiveOffleash Jan 2021 - Nov 2022Silicon Valley, Ca, UsDeliver white glove services in public relations, awards, content, social media, channel marketing, research, and more – wrapped in a high-touch boutique model.Examine competitor market space on behalf of Offleash’s clientele to compare their share of voice for strategic PR objectives. Ideate and implement new proactive outreach tactics to evoke interest in clients when there may not be news intheir pipeline.Provide editorial support for client news and thought leadership, which includes analyzing messaging for newsworthiness and extracting additional data points from previous content or other news sources to boost relevancy. -
Account CoordinatorOffleash Oct 2020 - Jan 2021Silicon Valley, Ca, UsDeveloped public relations materials on behalf of Offleash clients for key executive interviews and media outreach. -
Marketing SpecialistPorter Realty, Inc. Sep 2019 - Feb 2021Alamosa, Colorado, UsLaunched a new WordPress website backed via IDX Broker, designing new logos and engaging in paid/organic social media to rebrand Porter Realty’s digital presence and enhance MLS capabilities.Introduced Porter Realty to digital marketing platforms such as Google Analytics, Google Business, etc. -
Market Research InternPorter Realty, Inc. Aug 2019 - Mar 2020Alamosa, Colorado, UsOrganized a local perception survey to gain insight into a new target market for a growing legacy real estate agency. Examined results and implemented a digital campaign towards a new target market.Designed a fresh button with Adobe Suites to attract new targeted demographics founded by sed platforms. -
Marketing & Communications InternCliexa Oct 2020 - Jan 2021Denver, Colorado, UsWrote fresh SEO-driven content for cliexa's blog, application descriptions, and internal content, such as marketing campaigns.Researched new target markets and developed campaign strategies within HubSpot after collecting demographic data. Delivering new targeted audiences to cliexa’s sales pipeline.Curated and managed various tasks in developer platforms, such as Asana and JIRA, for strategic marketing efforts and collaboration. -
Marketing InternAlamosa Convention And Visitors Bureau Sep 2019 - May 2020Alamosa, Co, UsPerformed extensive research and conspired with the Executive Marketing Director and Marketing Specialist to implement The Colorado Concierge Program within local businesses to erect pride in their employees. Orchestrated a focus group of local business owners to hone in on what they needed from the concierge program. Identified several common issues that we aimed to solve with the CC program. -
Grizzly Testing And Learning Center Student AssociateAdams State University Dec 2018 - May 2020Alamosa, Co, Us -
Student Ambassador - Student Success CenterAdams State University Sep 2017 - May 2020Alamosa, Co, Us -
TutorAdams State University 2017 - Dec 2019Alamosa, Co, UsMathematics, Sociology, and Business. -
Collegiate Athlete Lacrosse Captain & Softball PlayerAdams State University Aug 2016 - 2019Alamosa, Co, Us -
Marketing InternThe Grizzly Roast Sep 2019 - Dec 2019Devised promotional strategies for the on-campus coffee shop that generated student awareness and interaction with the coffee shop through tangible means. Utilized Adams State platforms to directly communicate with students on behalf of the Grizzly Roast, which drove demand generation for the on-campus coffee shop.
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Brand Marketing InternSumo Logic May 2019 - Aug 2019Redwood City, Ca, UsBrand Marketing and Strategy: Originated Sumo Logic’s voice brand guidelines via extensive research on industry-leading organizations. Implemented research in collaboration with Tolleson, a top-tier design firm for implementation. Conducted internal research and litigation for Sumo Logic’s patent and compliance for its rebrand.Communications: Performed editorial support for case studies, press releases, and social media content. Designed Sumo Logic’s 4th annual user Client Advisory Board (CAB) deck. Leveraged Sketch software to create social share cards for innovative speakers.Demand Generation: Coordinated the launch of Sumo’s Brand store with a reputable merchandise distributor. Participated in whiteboard brainstorms for promotional strategies leading to future strategic campaigns.
Madison Gerchow Skills
Madison Gerchow Education Details
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Adams State UniversityBusiness Administration With An Emphasis In Marketing -
Adams State UniversitySociology
Frequently Asked Questions about Madison Gerchow
What company does Madison Gerchow work for?
Madison Gerchow works for Promptql
What is Madison Gerchow's role at the current company?
Madison Gerchow's current role is Demand Generation Manager.
What schools did Madison Gerchow attend?
Madison Gerchow attended Adams State University, Adams State University.
What skills is Madison Gerchow known for?
Madison Gerchow has skills like Microsoft Office, Microsoft Word, Microsoft Powerpoint, Facebook, Microsoft Excel, Customer Service, Wix, Weebly, Strikingly, Sketch.
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