I am an energetic Digital Marketing Coordinator with experience developing eye-catching campaigns that target specific demographics across social media sites. My forte is mapping compelling online content, analyzing digital marketing trends, overseeing email campaigns, and reporting on critical metrics. In short, I maximize the company’s marketing efforts through creative digital campaigns that drive brand awareness and help spark business growth.In today’s post-COVID environment, companies must find creative, cost-effective ways to reach a broader audience. So, I’m always thinking of ways to spread the word about the company, its mission, and campaigns. To that end, I work with client principals, departments, and marketing teams to drive awareness via digital campaigns across email, social media, online ads, and events.Along with digital marketing campaign development, some of my strengths include data analytics, content development, social media management, copywriting, relationship building, outreach, and the ability to know when to lead and when to support the project. I am particularly proud of the following achievements:✔ Helped set up web communications for the Men’s Giant Slalom World Cup in Lake Tahoe, capturing 1.2 million impressions; The event involved 120 athletes from 24 countries, plus 14,000 spectators and ~20,000 in-person attendees✔Increased engagement by 126% for the GreenLMU outreach program during COVID by revamping marketing strategy wording, making it more energic concise, and clear to attract a more youthful, college-age audience.✔ Created structure, content fluency, and better workflow for five mall retail accounts of a social media consultant, working directly with her clients to take photos, gather feedback, and collaborate with business partners.If you want to learn more about me, feel free to contact me via email at madisongriggs@live.com.