Madison Grover Email and Phone Number

- Supported Management in the growth of all marketing services- Completed Email Marketing, SEO and other organic marketing strategies for new and existing clients- Managed account relationships and internal workflow- Implemented innovative marketing techniques to improve organic traffic to all types of businesses

rAVe [Publications] is the leading news organization within the audiovisual industry, and has been for more than 15 years. I was a reporter at the Las Vegas InfoComm 2018.Responsibilities Included:- Leading THE GAME, an interactive Plinko game on the trade-show floor, interacting with InfoComm attendees, AV professionals, and rAVe sponsors- Creating sales lead generation- Educating potential readers on who rAVe is- Trained in live trade show video coverage- During the 3-day show, rAVe shot 1603 videos, recorded 77 podcasts, wrote up 231 new product news stories and bloods, and took 2975 5K resolution photos of over 140 booths and 435 of the show floor.

MATI is an all-natural blend of fruit juice and craft brewed guayusa, revered for its sustainable energy benefits. Whether you need a boost to make it to five, tackle your side hustle, or conquer your weekend, MATI fuels the dreamers, the doers, and the fervent to-do list checkers with all natural ingredients, vitamins, antioxidants. MATI powers performance with no jitters, no crash, and no added sugars.My responsibilities included:- Coordinate all NC events MATI sponsors, establishing event strategy, researching/outreach of new opportunities, organizing sponsorship packages, heading product and event logistics, assisting with online advertising, and delegating staffing- Lead the NC Brand Ambassador program by creating sales initiatives, scheduling demo focuses each month to support sales, and creating a system for improving sales numbers MOM- Work directly with the Eastern and Western NC Sales Representatives to discuss sales goals and support through events and the Brand Ambassador program - Act as an intermediate between staff and Brand Ambassador communication

- Ran social media platforms, organized campaigns/partnerships with other companies, and implemented new strategies for improving the brand’s online presence- Managed fragile accounts to improve sales and vendor relationships- Supported the marketing team with the rebranding of materials based on field experience and feedback

- Organize events and demos for a rapidly growing healthy energy drink startup. Focused on informing consumers of the company’s origin and the product’s benefits compared to other drinks.- Participates in outreach to local businesses about selling MATI, including pitching and all necessary follow-up needed to begin distribution to new locations.- Continually checking on vendors and discussing improvements of product location, visibility, and branding.- Moved into position of "Lead Brand Ambassador" within 4mo of working for MATI

UNC's Fashion Mash is a program dedicated to fashion and lifestyle media through the School of Media and Journalism. This was a semester long project within this program.- Presented the Director of Communications for Cartier with a strategic business opportunity through a streetwear clothing line- Created an interactive marketing experience through a showroom, product line, and product launch event- Worked with a team to conduct background research on the Cartier brand, target customer, market strategy insights, and performed a competitive analysis with other high-end luxury brands

BlipMe is a community of people working together to share and discover awesome stuff happening around them in real-time. Worked part-time for this app on UNC Chapel Hill's campus to help establish and grow user base.- Collaborated with co-founders to discuss marketing strategies, consumer experience, app functionality, and event planning- Interacted with app to establish an initial user base and develop a positive user experience- Assisted in coordinating the first "Puppypalooza" event in which >300 students were introduced to the BlipMe app, as well as other successful events like this

I participated on the PR committee of a campus-wide social media campaign. We created a UNC Bucket List of things that every student must do during their time on campus and spent months prepping an entire campaign aimed at engaging as many UNC students with it as possible. We were widely successful, in 3 weeks reaching over 35% of the student body, creating social media accounts with thousands of followers and driving engagement through organic and sponsored posts. My responsibilities included:- Creation of and approval of written content that was published throughout the campaign- Organizing a successful launch event aimed to drive additional online interaction- Creating partnerships with local organizations that would support our campaign through giveaways, events, and media spotlights- Establishing a partnership with a local campus app called BlipMe App to help promote the campaign through new platforms- Creating content for social media accounts

Participated in an international program providing a course at Charles University, the #1 university in the Czech Republic. Included the study of three impact HUB case studies aimed at training young promising students to become future community, business, and political leaders. Through this experience, I was able to obtain new communication, negotiation, and critical thinking skills. The program inspired us to utilize these new skills in order to make meaningful contributions to our society.Met with entrepreneurs in Prague, Vienna, and Dresden to compare current social innovation to its historical emergence in Central Europe.

-Trained and led as a private Zip Tour guide during my second summer, managing individual canopy platforms and incorporating environmental and historic education about the area into each presentation.- In charge of individual experience of each guest, necessary rescues, and overall safety.

- Developed skills in customer service, management, organization, and effective communication through daily activities.-Facilitated guests of all ages through orientations and activities involving high/low ropes elements, ziplines, and private canopy tours.

-Focused on group development and tailoring activities to promote enhanced team dynamics and outdoor education.-Lead groups through high/low ropes elements while focusing on requested group dynamics and debriefing each activity with valuable take-aways.

- Designed a venture proposal focused on lessening food insecurity on college campuses- Collaborated on a team of 4 to assess customer acquisition, company strategy, and development of prototype- Competed against 100+ Entrepreneurial Ventures by individually pitching our proposal to judges in the Entrepreneurial field

-Focused on customer service and brand promotion.-Led birthday parties for children aged 5-12 taught belaying and climbing fundamentals.-Led groups aged 12-adult through climbing orientations and facilitated team development and group activities.

-Promoted the brand through social media and marketing including regular advertisement of new products and competitions with other representatives.-Placed 3rd in the region for a final project competition proposing business ideas for the company. My final project included a website created to display an idea to include QR Codes in orders as a way for customers to better follow-up after their purchases and become more engaged in the charities they were supporting. A link to this project is attached.