Madison Heck Email & Phone Number

Bend, Or, Us

Remote

Real estate firm specializing in rehabbing and renting properties with an avg. cash on cash ROI of 10%Manage the process from property analysis through purchase and renting of properties to generate monthly cash flowWork directly with lenders and contractors to scope, price, and execute large rehab projectsTwo properties cash flowing in upstate New York - one short-term, one long-term

Denver, Colorado, United States

I own the strategy for creating the best experience for tutors and learners on Nerdy’s Varsity Tutors platform.I previously managed the AI team at Nerdy, an edtech company providing students of all ages access to quality, affordable education assistance. We built APIs and products that take advantage of the newest AI products and capabilities in the industry. We leveraged generative AI capabilities to deliver unparalleled learning experiences.

Managed critical product team for scaling revenue 5x as an education tech companyBuilt and launched Connections and Campaigns products that allowed the company to start signing contracts with universities between $10k and $150k ARRSold College and Career Advising product to school districts, generating 28 demos in 4 weeksCreated LinkedIn-style network infrastructure and UI/UX for the platform’s 1.5MM students to connect with university admissions officersWore many hats - managed customer success, marketing and acquisition, events, sales, and product management

New York City Metropolitan Area

Managed teams of developers and designers to create and execute on the roadmap for Watson AssistantBuilt and launched Watson Assistant’s brand new publish model and UI, managing the work in an agile software development method to build a successful platform for 100M+ monthly active usersManaged ML Algorithms team – created and improved proprietary machine learning algorithms to allow AI to train quicker, increase intent detection accuracy, and service a wider group of languagesOwned Watson Assistant customer relationships to ensure renewals, create expansion, and inform my product roadmap - renewed contracts with CVS, RBS, Chime, and other companiesResponsible for product revenue – presented these results and strategy changes to senior IBM leadership

New York

Lead growth hacker and product manager for Planning Analytics and Watson AssistantCreate and test nurture for trials, upgrades, expansion, and retention to improve conversion rates and LTV while reducing CAC and churn rates – Watson Assistant trial nurture boosted conversion to paid by 57%Build out product use cases using JTBD methodology and lead iterative A/B experimentation to drive pre- and post-sale success for potential and current clientsPioneered SEO workshops that I lead across other product teams, developing a plan with the given team to create and optimize search capture content for high-value keywords pertinent to their technologyContribute to product roadmap – pulling learnings from customer journey data, A/B tests, and customer interviews/surveysGrow revenue by using first-of-a-kind tactics to sidestep blockers for my teams throughout the funnel

Greater New York City Area

Drove traffic, engagement and revenue by improving user journey across digital funnel from top-level search capture to trial conversionsManaged and owned web presence and customer journey for Integration & Development ($2B+ business), growing traffic by 50% monthly visits to the cloud domain while IBM lost overall trafficBuilt and implemented targeted search strategy - managed the creation of content to rank for related, high volume terms that drove high quality traffic down to product pagesRan A/B testing and analytics for entire Integration & Development domain, resulting in 11% increased engagement on product pages over the course of a quarterPersonalized user journeys to build the ideal, client-centric experience using Optimizely, Drupal, and piloting new tools for IBM to purchase

Ithaca, New York Area

Design virtual environments and programs for immediate clinical use and testing at Stanford University.Member of the Health Module unit that creates programs to help people with medical issues.Created a virtual reality application to assist patients with phantom limb syndrome.

San Francisco Bay Area

Created a new product and contributed sales and marketing efforts for a successful B2B SaaS company.Helped boost trial signups from 21/week to 25/week through lead generation and direct reach-outs.Boosted SEO for company through site auditing and content creation.Maintained company blog, writing two case studies and three blog posts that reach over 44,000 users.Interacted with potential clients from businesses of all sizes via phone and email - signed a nonprofit.Edited over 100 company pages to improve SEO.

Redmond, Washington

Sold advertising spaces in sports facilities and facilitated new member signups and member retention . Assessed impressions potentials and sold advertising spaces to buyers, resulting in two yearlong purchases.Managed the Arena Sports youth soccer brand in over 90 indoor facilities across the country, conducting audits of logos and speaking with facility managers to ensure the brand was properly represented.Developed over 100 pieces marketing collateral including flyers, email, brochures, and website material.Created script, scenes, and helped film a video highlighting rules and safety precautions for indoor soccer that was sent to approximately 10,000 members of Arena Sports.