Madison Heuser Email & Phone Number

New York, Ny, Us

Chester, New Jersey, United States

Florham Park, New Jersey, United States

In-house agency of Allergan Aesthetics, an Abbvie company- Coordinated with cross-functional teams to manage the client accounts of 10 healthcare brands and corporate initiatives.- Directed creatives, as social media lead, to produce purpose-driven content for 2 medical product and device brands.- Launched and managed paid social ad campaigns targeting healthcare providers and physicians.- Owned the creation and maintenance of monthly financial reports including agency spend, client budgets, and brand forecasting.- Approved estimates and tracked agency performance against brands’ scope of work and client expectations.- Introduced 2 new and effective social media content calendars tracking 2-8 posts total, streamlining social strategy and process for deliverables.- Oversaw the revision, approval, and ongoing compliance of all projects via medical, legal, and regulatory (MLRC) review.- Collaborated with copywriters to develop aligned copy and create annotations to accurately reference scientific data and published materials for compliance purposes.- Managed the housing, print production, and distribution of materials for conferences and service representative use.- Uploaded all approved content to Instagram and YouTube pages.- Assisted with project management and administrative duties as necessary.- Collaborated on projects such as brochures, flashcards, merch, stickers, banners, signage, convention materials, emails, digital ads, videos, podcasts, social media content (static, carousel, video), corporate communications, press releases, sales representative materials, etc.

Doordash, UberEats, and Grubhub.

- Researched and formed data-driven reports on how the company can optimize MailChimp in its email marketing campaigns- Edited and scheduled emails for several recipient lists according to communications schedule- Organized Excel sheets to maximize client acquisition and identify leads- Created LinkedIn content and contributed to future campaigns- Performed administrative tasks to assist Operations Manager and Marketing Coordinator

- Responsible for the performance of half of the marketing department- Direct supervisor to 2 team leads who managed roughly 20 interns in total- Made management and marketing decisions to advance the company alongside the Marketing Director and CEO- Lead the team’s work sprints via weekly detailed reviews, progress meetings, and presentations- Designed a newly organized onboarding process to streamline the training of over 30 team members- Approved or denied research or content creation done throughout the department, revised and developed further as needed- Contributed designs for content and paid social ad opportunities- Prioritized the well-being of my subordinates in a fully virtual environment by hosting check-in 1-on-1 meetings, weekly team meetings, chat updates, and team-building exercises- Created presentations for the department on market research and persona development- Initiated and collaborated on the marketing plan for the company

- Managed 8 interns: assigned tasks, reviewed work, offered feedback for growth, hosted meetings- Compiled and presented research to the entire department and CEO bi-weekly- Collaborated with higher-ups and CEO to construct startup success plans

- Performed in-depth marketing research for a tech startup- Research areas: target market, personas, social media habits, segmentation, positioning, pricing, expansion opportunities

Glassboro, New Jersey, United States

- Offered tutoring services to students for marketing, management, and Microsoft Office classes- Reviewed, critiqued, and edited peer papers, essays, resumes, and public speaking speeches

Glassboro, New Jersey, United States

- Member 2018 - 2022- Initiated all creative campaigns, advertising, PR strategy, recruitment, and community engagement.- Expanded membership by 3x via email marketing, active outreach, and social media management.- Contributed to managing upwards of 30 events for members, public figures, and other organizations.- Formed and maintained the social media content calendar, and aligned it with upcoming events, special days, and scheduled emails.- Marketed the organization to Rowan University students and the greater community- Managed all social media sites (Instagram, Twitter, Facebook, LinkedIn)- Communicated with students and members over email and social platforms- Utilized content creation programs like Canva daily to design social media posts several times per week- Marketed events through traditional and digital means (tabling, posters, signage, digital posts, etc)

Colonia, New Jersey, United States

- Main cashier trusted with operations and customer satisfaction within the front-end of the store- Trained 2-3 new cashier associate hires in register usage, customer service, floor maintenance, and proper COVID-19 cleaning and health protocols

Springfield, New Jersey

- Sold beauty products to customers in the Harmon Face Values section of a Christmas Tree Shop location- Stocked, faced, zoned, returned products to the floor, rearranged aisles, endcaps, and power panels as needed, and performed price adjustments using the digital inventory system- Learned specifics about products in order to suggest options to consumers according to their needs

Union County, New Jersey, United States

- Performed in local restaurants and Veterans of Foreign Wars (VFW) Holiday events

Clark, Nj

- Accompanied customers around the floor with projects and craft needs- Maintained the queue and register area by cleaning, organizing returns, and checking out customers- Directed closing duties in a timely manner to assist management

B.S. In Marketing & Management, Marketing/Marketing Management, General

Activities and Societies: Rowan University Political Organization (2018-2022) Peer Tutoring (2022) Intramural Sports (2021-2022)Double.

School Of Design, Gpa 3.4

Activities and Societies: Varsity Soccer (2014-2018)- 100% honors courses - AP: Art History, Psychology, Environmental Science - Union.