I was responsible for the conceptualization and execution of marketing initiatives aimed at strengthening Werner Electric Supply's brand communications. I leveraged my expertise in Adobe Creative Suite to create impactful marketing collateral and lead strategic social media planning, laying the groundwork for heightened internal and external brand engagement.➜ Initiated and executed a foundation for long-term brand communication enhancements by developing print ads, newsletters, and a social media best practices guide.➜ Designed a forward-thinking social media content calendar for the first quarter of 2025, paving the way for increased engagement.➜ Devised and recommended strategic, platform-specific social media strategies that served as blueprints for the company’s future marketing efforts.➜ Partnered with the marketing team to deliver superior output in the creation of key marketing mediums, setting the scene for evidence-based marketing success.

During my tenure at the UWSP Office of the Dean of Students, I conducted analytical research to understand student engagement levels, which established the groundwork for strategic marketing improvements. My role involved deep analyses and collaboration, resulting in substantial enhancements in student connection with the Dean's Office.➜ Raised student awareness by 67% through crafting a targeted social media strategy grounded in student feedback.➜ Developed comprehensive market intelligence reports that informed and shaped the Office's marketing direction.➜ Performed a thorough social media audit, leading to a 300%+ boost in engagement.➜ Authored a 22-page marketing proposal outlining the potential for brand rejuvenation through calculated marketing tactics.

My focus was on enhancing the brand's market standing through strategic product marketing and impactful sales techniques. I led initiatives to optimize product pricing, developed and launched targeted marketing campaigns, and fostered B2C strategies that led to measurable growth in sales and engagement.➜ Increased marine mount product line sales by orchestrating a successful endorsement partnership with a noted industry figure.➜ Executed 8 product-based campaigns that contributed significantly to market visibility and product uptake.➜ Bolstered social media engagement by more than 200%, innovating the inaugural B2C approach for Zirkona Outdoors.

My contribution was essential in magnifying the brand's footprint across various marketing streams, particularly in preparing for high-stakes industry events. My creative input in the development of marketing materials ensured Seagrave's distinguished presence and highlighted product offerings to the target market.➜ Played a critical role in the planning and execution of Seagrave’s impressive showcase at the central industry convention of FDIC in 2021.➜ Innovatively designed and filled a sprawling 6.3K square foot booth space for FDIC, significantly increasing product and brand recognition.➜ Created a suite of professional marketing assets, including brochures and event materials, to fortify the value of Seagrave's brand in key markets.