Madison Mcdermott Email & Phone Number

Boston

- Facilitate and teach program curriculum as an in-class TA, - Liaise with program coordinator in weekly meetings - Mentor students by providing personalized advice, - Create an inclusive environment for students to grow

- Managed and organized Social Impact marketing pipeline, ran multi-channel internal and external marketing strategy, created and packaged social kits and publication launch materials, coordinated with cross-functional teams - Drove and managed external media presence for the BCG on Social Impact LinkedIn through daily content creation including social messaging, asset creation, and copywriting - Developed and executed social messaging and strategy for 30 Managing Partners and Directors through a LinkedIn Leaders Program, to curate a cohesive external voice - Coordinated an end-to-end COP27 multi-channel social strategy, including collaborating with those on the ground, content creation, and report launches, while liaising with multiple teams including client partnerships, capitalizing on visibility - Synthesized key analytics from internal and external sources across channels to inform marketing strategy and drive results, increased organic audience growth by 4000 followers (13% increase) and analyzed bi-monthly ROMI - Collaborated with global cross-functional teams and senior stakeholders, implemented impactful marketing that aligned with overall business goals and values - Planned and executed transition and onboarding process for new co-op and other team member transitions - Utilized expertise in nonprofit and for-profit, environmental, ESG, and social policy to develop marketing voice

- Coordinated Green New Deal Resource Hub team and projects; redesigned website for user experience and launch, network-build with local GND efforts through informational interviews, and wrote newsletter articles- Curated resources for stakeholders based on feedback to accelerate grassroot efforts- Created and implemented communication strategy for multiple platforms through management of graphic design and posting of social media graphics between newsletter, design, and communications teams- Instituted CRM program for project management and data collection to create organization-wide processes for managing newsletter production, contacts database, and communications strategy - Developed an organization wide production pipeline process for report publication