Recent researches showed that crowd-investing format of ICO had a great success for start-up projects. The main reasons are the global internet audience growth and accessible tools for investingTelegram is a rapidly developing messenger. It is very popular but has not reached the peak of popularity yet. In February 2018, monthly audience was 200 million of users and it keeps growing.Averagily, the audience of messenger is 25-35 years old. Now, Telegram is the main messenger of the blockchain community.Our analysis showed that this key audience tends to participate in new models of investments into new technologies.