Responsible for marketing accounting activities, including submitting monthly expense reports and raising purchase orders using knowledge of account coding and internal accounting platformsOrganize and execute trade shows, user conferences, webinars and other industry eventsWork closely with sales teams to develop S&M strategies and drive lead conversionProduce a wide variety of content such as internal newsletters, social media schedules, customer communications, digital marketing campaigns, white papers, press releases, and blog knowledge articlesCoordinate with internal teams—including R&D, support, and HR—to facilitate effective internal and external communicationUtilize web development and SEO skillset to maintain and monitor the performance of our corporate site

Authored internal and external communications to bolster customer and employee relationsCreated visual and written social media content to engage over 21,000 followers across Twitter and LinkedIn Utilized Adobe Creative Cloud software to design and format various marketing materialsGenerated monthly digital marketing analytics reports to measure growth and monitor KPIs

Wrote press releases, email campaigns, and blog articles to support digital marketing initiativesProduced and scheduled event communications to increase awareness and attendanceAssembled monthly multimedia presentations

Student volunteer providing marketing services to local nonprofit ISLA NC through UNC-CH APPLES Service-Learning programAuthored bilingual communications such as press releases, a media contact list, and email templates tosupport press outreachCollaborated with the donor and fundraising team on prospect research to create a list of 200+ potential donors aimed at increasing monthly sustainers

Designed graphics to be shared alongside articles on social media platforms and the publication's webpageWork with writers to define design requirements and ensure visuals align with written contentUtilize publication style guide to create cohesive and on-brand designs

Involvement in APPLES Service-Learning program at UNC-CHMember of a student team providing public relations services to local nonprofit CFK Africa Wrote and edited a variety of marketing materials to help accomplish organizational objectives

Assisted customers by answering questions, locating items, and checking inventory Restocked shelves and moved overstock items using knowledge of company processes Commonly exceeded company goals for rewards numbers by helping customers with sign-up for store rewards program

Edited weekly articles for Her Campus' Chapel Hill ChapterEnsured correct AP Style and grammar usage before publicationContinued to produce visuals for the publication's social media pages

Pitched and wrote creative weekly articlesAdhered to AP style and correct journalistic writing principlesUtilized graphic design software and principles of design to create engaging content

Led a team of interns with roles in sales, marketing, and HROversaw all marketing efforts including social media marketing, press releases, newsletters, and media kitsAssisted with administrative tasks such as applying for grants and communicating with investorsFacilitated service delivery via a network of providers by taking prospect calls, scheduling services, and tracking client satisfaction

Connected with target audience on Instagram, Twitter, and Facebook by creating social media content and monitoring account analyticsWrote press releases to strengthen relationships with consumers and media outletsPut together media kits to support business initiatives

Shadowed several different employees, including the director of communications, to gather experience in a variety of communication fields.Performed clerical tasks for senior team members.Returned in September 2018 as part of the Hurricane Florence emergency response team; assisted with crisis communications, strategies, and implementation.