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Madison Utendahl is a two time Webby Award winning Content & Social Director, specializing in content design, social media and experiential marketing. Madison has been a creative on the founding teams of 3 powerful cultural phenomenons: Last Week Tonight with John Oliver, 29Rooms and Museum of Ice Cream. As a Founding Partner at Museum of Ice Cream and former Head of Content & Social, Madison grew MOIC’s digital presence to reach an audience of over 1 Billion people in under 20 months. In 2019, she launched Utendahl Creative, a social media & content strategy agency, servicing clients such as Refinery29, Milk Bar, Lemon Perfect and Bandier (+more). Utendahl Creative believes that "stories are data with a soul" and builds authentic and equal two-way dialogue between brands and their consumers through social. Additionally, UC’s pulse beats due to intentional hiring practices that focus on providing opportunities for women and POC in creative positions to which they are often over looked. Madison has spoken as a keynote speaker at INBOUND, Track Maven's Creative Genius conference and many more. When she is not playing boss at Utendahl Creative, she can be found as an on-camera video host and producer, and interviewing the likes of Arianna Huffington, Martha Hunt, US Treasurer Rosie Rios and many more notables. Madison lives in NYC with her dog, Lou and her cat Izzy.
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FounderUtendahl ConsultingNew York, United States
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Chief Creative Officer (Cco)Freelance Nov 2024 - PresentFreelance CCO | Writer/Creator of BURNT on Substack | Founder of Utendahl Creative
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InvestorHumanco Nov 2021 - PresentNew York, New York, UsInvestor in HumanCo -
InvestorThe Lemon Perfect Company Sep 2018 - PresentAtlanta, Ga, UsAdvisor and Investor in Lemon Perfect -
Founder & CcoUtendahl Creative Apr 2019 - Dec 2024New York, Ny, UsUtendahl Creative is an award winning Multidisciplinary Creative Studio focusing on branding, design and art direction. We're the antidote to a traditional creative agency. We're a Black founded and female led design firm that is anti-trend and believes that stories are data with a soul.Featured in Forbes, The Dieline, NYT, W Magazine and many moreWEBSITE HERE: https://utendahlcreative.com*UC no longer provides social media services* -
Vp, Social StrategyKnown Oct 2021 - Sep 2022Manhattan, New York, UsLeading and building Known’s first Social Strategy Department.Clients (current and/or past):NetflixCAMPMartha StewartCNN+MSKSpectrumAnd so many more…. -
Head Of Social [Freelance]Judy Nov 2019 - Jan 2021New York, Ny, Us -
Head Of Content [Freelance]Bandier Jan 2019 - Jun 2019New York, UsInterim Content Director / Creative Consultant -
Founding Partner & Head Of Content & SocialMuseum Of Ice Cream 2016 - Nov 2018New York, Ny, UsHead of Content & Social at Museum of Ice Cream (MOIC) and Founding Partner Responsibilities include:- Execute and create MOIC's content & social strategy, to reach traffic goals, ROI's and overall reach- - Direct, curate and design Museum of Ice Cream's award winning Social Media feeds: Instagram, Twitter & Facebook- Art Director and produce all internal MOIC photo and video campaigns - Write all copy for Museum of Ice Cream's external facing content: social media, website, external newsletter and press releases.- Develop social audience development strategies and goals related to Instagram, Facebook & Pinterest Notables:INBOUND speaker 2018Winner of TWO Webby Awards for Museum of Ice Cream (Best Overall Social Presence - Brand & Best Overall Social Presence - People's Voice) On Camera Talent & Writer -
Creative Associate & Video ProducerRefinery29, Inc. May 2015 - 2017Brooklyn, New York, UsCorrespondent, Producer and Video Host for R29 VideoCreative Associate/Director Report to R29 Founder and Exec Creative Director Piera GelardiHost and Producer of Refinery29's Video Series, Smart Sips ( Guests include: Marcus Samuelson, Martha Hunt, Lisa Price, Nate Berkus, Young Paris)Producer, Host, Creative Director of R29 Video Series - No One AskedCoordinator of R29 Academy Programming -
Producers Assistant At Last Week Tonight With John OliverHbo Jan 2014 - Jan 2015New York, Ny, Us -
Production Assistant At Project Runway Season 12Bunim Murray Productions May 2013 - Jul 2013Glendale, California, Us -
Production Intern For The Victorias Secret Fashion Show 2013Victoria'S Secret Sep 2012 - Nov 2012Columbus, Ohio, Us -
Development InternThe Tyra Banks Company, Inc. Jun 2012 - Aug 2012• Provided administrative support for Tyra Banks on photo shoots • Developed headlines and concepts for TypeF.com, a curated beauty site • Wrote commentary (coverage) on Young Adult Novels for potential film or television development
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Equipment InternMilk Studios May 2012 - Aug 2012Provided administrative support within the Equipment Room at Milk Studios
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Fashion Department InternNylon Magazine May 2012 - Jul 2012New York, Ny, UsIntern with Genna Sherman within the Fashion Closet at Nylon Magazine -
Casting InternWarner Bros. Entertainment Group Of Companies Jun 2011 - Aug 2011Burbank, Ca, Us• Reviewed and provided commentary on audition tapes and show pilot • Catalogued actor profiles and audition tapes• Wrote Coverage for potential and competing show-pilots
Madison Utendahl Skills
Madison Utendahl Education Details
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Brown UniversityCommunication And Media Studies (Attn: Film/Tv) -
Brown UniversityFilm Production And Screenwriting
Frequently Asked Questions about Madison Utendahl
What company does Madison Utendahl work for?
Madison Utendahl works for Utendahl Consulting
What is Madison Utendahl's role at the current company?
Madison Utendahl's current role is Founder.
What is Madison Utendahl's email address?
Madison Utendahl's email address is ma****@****y29.com
What is Madison Utendahl's direct phone number?
Madison Utendahl's direct phone number is +191783*****
What schools did Madison Utendahl attend?
Madison Utendahl attended Brown University, Brown University.
What are some of Madison Utendahl's interests?
Madison Utendahl has interest in Animal Welfare, Children, Arts And Culture, Health.
What skills is Madison Utendahl known for?
Madison Utendahl has skills like Film, Social Media, Film Production, Screenwriting, Television, Producing, New Media, Microsoft Office, Creative Writing, Public Speaking, Video Production, Blogging.
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