Madison Alanis Email & Phone Number

Irving, Texas, United States

• In charge of managing both email and direct mail CRM focused projects, with minimal oversight from agency leadership
• Proactively manage workflow, ensuring projects are on-track and internal team members have clarity on feedback and expectations; helping to Identify potential project risks and ensure work is delivered according to the.
• Successfully handled simultaneous projects for two different brands, while maintaining intricate details of brand guidelines and standards to deliver consistent and high-quality work
• In charge of reviewing and approving projects at each phase: Client review, Legal, Data management, HTML testing, and ROI reporting

Dallas, Texas, United States

• Developed comprehensive CRM and Influencer content calendars for each year based on clients' brand goals and budgets, ensuring strategic alignment and maximizing the impact of each campaign
• Led and managed a wide range of project deliverables such as HTML emails, social media, in store placements, B2B, B2C, production shoots, product launches, and more
• Expertise in end-to-end management of production projects for photo and video shoots, delivering high-quality content that aligns with clients' vision and objectives
• Assisted with extensive research to identify the most suitable influencer team to help represent current brand values, target audience demographics, and focus on the larger business goals
• Improved operational efficiency by implementing streamlined processes, assigning clear roles within the team, creating brand guidelines, and automating tasks
• Responsible for onboarding new clients and brand partners, helping to build strong working relationships

Dallas, Texas, United States

• Established meaningful relationships with multiple clients and brand partners, resulting in successful campaigns
• Developed in-depth knowledge of clients' product lines, technologies, and business goals, providing strategic guidance to clients and creative teams
• Demonstrated attentive listening skills to understand and address client needs effectively, actively contributing to creative problem-solving efforts and providing the team with constructive client feedback to optimize.
• Managed day-to-day administrative duties, including maintaining weekly status reports, providing updates during team stands, and documenting key decisions and next steps
• Organized and prioritized workflow to meet team goals and deadlines

Dallas/Fort Worth Area

• Assisted in managing the ExxonMobil account, specifically overseeing Advance Auto Parts and NAPA Auto Parts clients
• Collaborated on 30 diverse projects, including national product launches, retail displays, e-commerce, and sweepstakes
• Worked closely with NBA and NASCAR marketing teams to coordinate and produce co-branded campaigns
• Led the most successful rebate redemption program for Advance Auto Parts and NAPA Auto Parts to date
• Coordinated meetings, client presentations, legal reviews and maintained clear communication with clients and vendors
• Attentively took notes during client meetings, and promptly followed up with meeting recaps and next steps to ensure accurate documentation and progress

Dallas/Fort Worth Area

• Worked alongside the ExxonMobil account team; specifically, on the Pep Boys and COR (Core of Retail) accounts
• Assisted with planning for the Mobil Full Synthetic product launch and the Mobil Delvac Gold rewards program launch
• Participated in pitch preparation for the Frito-Lay Super Bowl 2020 retail work
• Conducted client and competitive research, including store audits
• Partnered with fellow interns to develop and pitch an innovative product for AT&T that included an advertising campaign, media plan, and execution strategy based on primary and secondary research conducted during the.

Lubbock, Texas Area

• Partnered with fellow Texas Tech students and The Richards Group to create a Career Awareness campaign for Charles Schwab
• Conducted primary research through nationwide surveys, focus groups, and telephoneinterviews
• Strategized and built a media plan with multiple test markets
• Collaborated on Spherical branding for Charles Schwab
• Pitched strategy presentation in Dallas to The Richards Group and the Charles Schwabmarketing team

Lubbock, Texas Area

• Assisted with outreach and generating new business by adding multiple new clients
• Liaison between company and clients to present proofs for approval or modification
• Tracked project timelines and maintained client budgets
• Worked with clients and creative team to coordinate sales reaching over $45,000 in one year

Dallas/Fort Worth Area

• Attended and participated in client meetings
• Completed research and created client briefs
• Learned about user experience and assisted with website testing

Lubbock, Texas Area

• National Student Advertising Competition: BULLET AdvertisingGold Addy and Best of Show
• Collaborated to generate a fully functioning advertising campaign for Ocean Spray
• Gained an understanding on how to significantly pitch an adverting campaign
• Conducted and analyzed advertising research on multiple media platforms
• Created a media plan to fit two different budget options ($5 and 10 million)

Lubbock, Texas Area

• Work alongside the account executives
• Prospected clients and gathered research on companies
• Helped build media schedules
• Practiced building client relations

Bachelor Of Arts - Ba, Advertising, Graduated Cum Laude

Bachelor Of Arts - Ba, Advertising, Graduated Cum Laude