Madison Alanis Email & Phone Number

Irving, Texas, United States

• In charge of managing both email and direct mail CRM focused projects, with minimal oversight from agency leadership•Proactively manage workflow, ensuring projects are on-track and internal team members have clarity on feedback and expectations; helping to Identify potential project risks and ensure work is delivered according to the brief•Successfully handled simultaneous projects for two different brands, while maintaining intricate details of brand guidelines and standards to deliver consistent and high-quality work• In charge of reviewing and approving projects at each phase: Client review, Legal, Data management, HTML testing, and ROI reporting

Dallas, Texas, United States

•Developed comprehensive CRM and Influencer content calendars for each year based on clients' brand goals and budgets, ensuring strategic alignment and maximizing the impact of each campaign•Led and managed a wide range of project deliverables such as HTML emails, social media, in store placements, B2B, B2C, production shoots, product launches, and more•Expertise in end-to-end management of production projects for photo and video shoots, delivering high-quality content that aligns with clients' vision and objectives•Assisted with extensive research to identify the most suitable influencer team to help represent current brand values, target audience demographics, and focus on the larger business goals• Improved operational efficiency by implementing streamlined processes, assigning clear roles within the team, creating brand guidelines, and automating tasks• Responsible for onboarding new clients and brand partners, helping to build strong working relationships

Dallas, Texas, United States

• Established meaningful relationships with multiple clients and brand partners, resulting in successful campaigns• Developed in-depth knowledge of clients' product lines, technologies, and business goals, providing strategic guidance to clients and creative teams• Demonstrated attentive listening skills to understand and address client needs effectively, actively contributing to creative problem-solving efforts and providing the team with constructive client feedback to optimize projects• Managed day-to-day administrative duties, including maintaining weekly status reports, providing updates during team stands, and documenting key decisions and next steps• Organized and prioritized workflow to meet team goals and deadlines

Dallas/Fort Worth Area

• Assisted in managing the ExxonMobil account, specifically overseeing Advance Auto Parts and NAPA Auto Parts clients• Collaborated on 30 diverse projects, including national product launches, retail displays, e-commerce, and sweepstakes• Worked closely with NBA and NASCAR marketing teams to coordinate and produce co-branded campaigns• Led the most successful rebate redemption program for Advance Auto Parts and NAPA Auto Parts to date• Coordinated meetings, client presentations, legal reviews and maintained clear communication with clients and vendors• Attentively took notes during client meetings, and promptly followed up with meeting recaps and next steps to ensure accurate documentation and progress• Maintained open communication with the Account Supervisor, regularly updating them on project status, addressing any challenges encountered, and seeking advice when necessary• Experience with projects that include, Sweepstakes Offers, Gift with Purchase, Incentive Programs, Augmented Reality, Brand Ambassadors, Influencers, Retail Advertising, In-store placement, Media Buys, and Trade Show Displays.

Dallas/Fort Worth Area

• Worked alongside the ExxonMobil account team; specifically, on the Pep Boys and COR (Core of Retail) accounts• Assisted with planning for the Mobil Full Synthetic product launch and the Mobil Delvac Gold rewards program launch • Participated in pitch preparation for the Frito-Lay Super Bowl 2020 retail work • Conducted client and competitive research, including store audits• Partnered with fellow interns to develop and pitch an innovative product for AT&T that included an advertising campaign, media plan, and execution strategy based on primary and secondary research conducted during the internship

Lubbock, Texas Area

• Partnered with fellow Texas Tech students and The Richards Group to create a Career Awareness campaign for Charles Schwab• Conducted primary research through nationwide surveys, focus groups, and telephoneinterviews• Strategized and built a media plan with multiple test markets• Collaborated on Spherical branding for Charles Schwab• Pitched strategy presentation in Dallas to The Richards Group and the Charles Schwabmarketing team

Lubbock, Texas Area

• Assisted with outreach and generating new business by adding multiple new clients• Liaison between company and clients to present proofs for approval or modification• Tracked project timelines and maintained client budgets• Worked with clients and creative team to coordinate sales reaching over $45,000 in one year

Dallas/Fort Worth Area

• Attended and participated in client meetings• Completed research and created client briefs• Learned about user experience and assisted with website testing

Lubbock, Texas Area

National Student Advertising Competition: BULLET AdvertisingGold Addy and Best of Show• Collaborated to generate a fully functioning advertising campaign for Ocean Spray• Gained an understanding on how to significantly pitch an adverting campaign • Conducted and analyzed advertising research on multiple media platforms• Created a media plan to fit two different budget options ($5 and 10 million)

Lubbock, Texas Area

• Work alongside the account executives• Prospected clients and gathered research on companies• Helped build media schedules• Practiced building client relations

Bachelor Of Arts - Ba, Advertising, Graduated Cum Laude

Bachelor Of Arts - Ba, Advertising, Graduated Cum Laude