Madison Samuels Email & Phone Number

• Independently manage planning efforts, including vendor negotiations, evaluations, and presentations strategically relevant to the client (multiple clients)
• Oversee and manage team including training direct reports to be self sufficient
• Planning across a variety of out-of-home verticals which consist of traditional (static/digital), experiential, digital place based, and programmatic
• Recognize relevant new opportunities, while staying current on new / evolving trends within the media landscape and motivate self/team to compile POV and present to the client
• Seeking amicable solutions, and remaining solution oriented when conflicts arise to appease the client
• Direct communication with clients daily, with the addition of leading weekly department calls with 15+ attendees

Los Angeles, California, United States

• Develop and present strategic OOH plans from inception through completion based on strategy and research
• Educate direct reports to be knowledgeable in industry, training reports how to be successful media planners/buyers
• Manage day to day campaign management and oversee planning efforts with little oversight, ensuring a high quality level of work from self and direct reports
• Attend industry, client-related functions and networking events, when necessary
• Client: T-Mobile

Los Angeles County, California, United States

• Pitched to prospective clients about the advanced technology and simplified media buying platform MilkMoney offers for OOH advertising
• Created custom campaigns for clients that included a strategic approach to meet specific KPIs and budget level
• Strengthened client relationship management by strong follow-up skills with the goal of increasing the number of reoccurring clients and meet internal sales goals
• Educated clients on OOH marketplace trends, new inventory and strategic approaches

Los Angeles, California

• Managed, planned, and executed multi-million dollar out-of-home media campaigns for clients in the entertainment industry
• Lead Account Executive for all client campaign pitches and wrap up reports
• Responsible for operations, negotiations, tracking deliverables and campaign launch
• Handled all client requests including new plans, budget changes and marketplace information in a quick and efficient way
• Mastered technical tools to support planning with marketplace and industry data
• Became knowledgeable of new OOH opportunities by attending seminars and traveling to national meetings

Greater Los Angeles Area

• Assisted two Account Executives through administrative duties that included entering media orders for 16 FOX stations in 9 markets
• Lead assistant for training new employees while prioritizing in a fast paced environment to meet deadlines
• Maintained billing, station logs, and budget summaries
• Served as a liaison between marketing agencies and national FOX networks

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: American Marketing Association (AMA)- Director of Communications

Mass Communication/Media Studies

• Learned about the media sales process and how to identify an advertiser’s objectives and goals, and provide media and communication.