Madison White Email & Phone Number

Dearborn, Michigan, US

London, GB

Driving both marketing and technology strategy for the next generation electrified, connected and autonomous driving vehicles.

Alameda, CA, US

• Automotive Marketing and Strategy - Product ManagementManagement of Wind River's Automotive Product Lines: Certifiable AUTOSAR Adaptive Platform, End-End OTA Updates and Software Life Cycle Management, and Qualified.
• Product specific go-to-market and branding strategies developed and executed with strategic business goals in mind: Clear unique value proposition and competitive differentiation for each product, while addressing.
• Multi-year roadmap development (PoR, PoI, and PoV) prioritized based on continuous analysis of market trends, competitive positioning, customer needs, RFXs, and technology trends.
• Strong leadership of cross functional teams – Led/collaborate with legal, export, intellectual property, marketing, engineering leadership, operations, release infrastructure teams, and finance to ensure product.
• Sales support for strategic customer engagements – Lead customer workshops, deliver product presentations, respond to RFXs, business models, and provide company representation at tradeshows on a global scale.
• Build/Buy/Partner strategy definition and execution to accelerate product development, fill solution gaps, and increase market differentiation.

Santa Clara, California, US

• Productized Arynga’s software assets into Intel’s automotive software lifecycle management solution (CarSync) - Defining product packaging, pricing, unique value proposition and supporting collateral, and managed the.
• Drove internal alignment across competing software assets and product teams
• Developed, managed, and prioritized the product feature backlog based on market needs, competitive positioning, customer needs, and analysis of RFX requirements
• Chosen to represent the connected vehicle team at Intel’s annual Board of Directors meeting, showcasing the consolidation of devices and management and update of mixed criticality operating systems

• Program Management: Responsible for managing customer projects, while maintaining open and clear communication with the customer. Managed and authored all RFx responses in collaboration with executive and engineering.
• Marketing: Managed all social media platforms, website design and content, field marketing planning and execution, as well all online and print media (Product collateral, press releases, blogs, white papers, articles.
• Communication Strategy: Developed and executed a cadence of outbound communication, reinforcing the Arynga brand and position as a thought leader in automotive and connectivity space
• Partner Relations: Responsible for overall partnership on-boarding and relationship management. Fostered strong relationships with prominent industry players to prove out new use cases, accelerate feature development.
• Operations: Managed all customer billing, negotiation and execution of contracts (Customer SoWs, POs, internal health insurance, etc.), Virtual Data Room management and maintenance, administrator to company and.

Santa Clara, California, US

Marketing intern within Intel's Corporate Marketing GroupProject management: Worked with creative agencies to develop and populate Intel’s Virtual Demo Room with server assets to supplement business to business sales. Collaborated with the Server and Data Center messaging, legal, and strategy representatives.Quickly ramped up on server specs and group.

Santa Clara, California, US

SharePoint: Individual ramp-up and research, as well as implementation of tools/techniques learned. Capable of integrating and creating business forms within InfoPath, and utilizing Visio diagrams as visual and navigable tools.Project Management: Managed all SharePoint Implementation projects, final project write-ups, 'Best Known Method' doc creation for.