- Provided full-scale public relations services for diverse businesses, conducting market research, defining strategies, and managing media relations.- Cultivate ongoing relationships with national, local and trade media to generate and secure credible coverage that aligns with clients’ missions and goals.- Supporting sales and marketing teams, while designing engaging content, organizing events, and fostering relationships with various interest groups.- Developed and implemented annual PR plans, identifying trends and crafting innovative strategies in collaboration with management to achieve long-term objectives.- Connect clients with conference, panel, speaking engagement and award opportunities to elevate executives and thought leaders among industry peers. - Work Includes: Dove (Unilever), Fearrington House, Heights House, Mainsail Lodging Development Group, Indigo Road Hospitality, Crawford Hospitality Group, Financial Services (Confidential), EquifaxAvailable for consulting through agencies or directly with clients, specializing in the consumer lifestyle space.

- Supported the Head of PR & Influencer in executing all PR initiatives, events, and activations.Managed and updated the PR calendar and activation timelines to align with brand goals.- Reviewed and approved press materials, key messages, briefing documents, and media assets.- Developed innovative ideas and identified agile opportunities to enhance campaigns, while challenging agency partners on existing strategies.- Coordinated day-to-day project activities between Edelman (agency partner) and brand teams for activations, product launches, and events.- Conducted light pitching to beauty PR and news media contacts as needed.- Collaborated with Global PR counterparts to ensure alignment and keep them informed of ongoing plans.- Led earned media reporting against benchmarks and KPIs, providing insights to senior stakeholders.

- Lead FiComm's public relations division to develop, deliver and execute strategic communications counsel across multiple, integrated financial services clients. - Implement new processes and recommendations to meet clients' objectives through innovative storytelling and high-quality communications products.

- Team member on the largest account of the agency, by leading a team of 5 impact-driven experts, while developing lasting, business-building relationships with media organizations and influencers to meet key performance indicators.- Provide strategic assistance to the enterprise communications team in formulating and executing targeted strategies and integrated communication plans for strengthening PR efforts.- Boosted business success and promoted positive image of the company by producing interactive campaigns.- Consultation, support and coordination of crisis communication.- Initiated a cross-team mentorship program for media relations that increased team performance and business efficiency.

- Earned multiple recognitions and awards for managing the largest destination travel and tourism clients, such as Amelia Island, named the 2021 #3 U.S. Island in Travel+ Leisure's Reader's Choice Award and #9 on Conde Nast Traveler's Reader's Choice Awards.- Established positive relationships with media personnel including top-tier journalists.Implemented a comprehensive 360 approach; devised executable PR plans, created media pitches, produced press releases, and crafted engaging blogs to drive market impact and expansion for high-growth organizations.- Enhanced client experience and exceeded individual expectations by planning, organizing, and hosting multiple high-profile trips.- Unlocked business growth potential by building and fostering strategic partnerships with social media influencers, while administering multiple events, promotional campaigns, and customer communications that augmented destination brand exposure.Clients include: Amelia Island, Northeast's Florida's coastal treasure; Sunny Isles Beach Miami; Visit Winston-Salem, North Carolina; and Discover Crystal River Florida. ACHIEVEMENTS: 2020 Creativity in PR Silver Flagler Award - Amelia Island Convention & Visitors Bureau for NYC Media Event2021 Creativity in PR Bronze Flagler Award - Amelia Island Convention & Visitors Bureau Black History Month Virtual Fam Tour

- Expanded business and customer success by steering the entire spectrum of large business accounts across tourism, consumer packaged goods, automotive, and construction industries.- Efficiently developed collateral and media kits, such as press releases, company boilerplates and bios, informational fact sheets, and pitch letters, while pitching appropriate sources for press tours, on-air segments, interviews, editorial calendars, and occasions.- Created and executed short- and long-range marketing strategies that provided a clear direction to multidisciplinary teams in producing creative marketing content for all social media platforms, such as Facebook, Twitter, Instagram, and Pinterest.- Elevated stakeholders’ confidence via successful planning and organization of press and influencer tours, media dinners, anniversary parties, and public events within allocated timelines, budgets, and defined quality standards.- Senior Account Executive from July 2015 - July 2017.ACHIEVEMENTS: 2016 Winner of the AAF - Birmingham Chapter's Klout Award based on work on the Sweet Home Alabama Facebook and Twitter pages. 2017 Winner of the AAF - Birmingham Chapter's Public Relations Award based on work for Sweet Home Alabama. 2017 Honoree on The Drum's 50 under 30’s inaugural foray into the US, honoring women working in creatively-led roles.2017 Team Member on 1 Gold and 1 Silver Birmingham AAF ADDY Winner for work on Sweet Home Alabama.2018 Team Member on Best in Show and 2 Gold AAF ADDY for work on Sweet Home Alabama. 2018 Event Planner on Gold AAF ADDY for work on Sweet Home Alabama's Out-of-Home Beer Experience.2019 Team Member on Best in Show, 4 Gold and 1 Silver AAF ADDY for work on Sweet Home Alabama.2019 Team Member on 1 Silver AAF ADDY for work on Belle Chevre.

• Social media leader and consultant at the Florida Department of State• Worked with two Florida initiatives, Florida Memory and Viva Florida.- Florida Memory provides free online access to select collections from the State Archives of Florida. - Viva Florida 500 began as a statewide initiative to commemorate the 500th anniversary of Florida. Viva Florida promoted cultural and historical tourism experiences throughout the state. • Created and Managed Twitter, Pinterest and Tumblr accounts for Florida Memory. Blog contributor for Florida Memory (Wordpress).• Managed Twitter and Facebook accounts for Viva Florida 500. Assisted in website maintenance. • Conceptualized and led statewide marketing campaigns. • Developed outreach programs, identified marketing opportunities, organized in-person and virtual meetings, conferences and trips, and represented Florida Memory Program and the Viva Florida initiative and their collaborative projects at various public functions. • Team member in developing a department-wide social media policy and guideline.

• Content & Community Manager for start-up companies All4UrPet and ChefTable.TV. • Managed social media (Facebook, Twitter, Tumblr, Pinterest); developed and wrote articles for website blog. • Recruited talent for companies such as, OSI Restaurant Partners, Gulfstream Aerospace and Pocket Gems.

• Posted relevant and current stories to website. Moderated commentary.• Updated and monitored social media ( Facebook and Twitter). • Associate Producer for weekday evening news: cut and edit video footage, assist producer. • Created wrap packages for weekend evenings and community segments for the noon weekday show.

• Created modified football packages that appeared on ESPNU and ESPN.COM.

• Hosted a segment on University Update, talking about the upcoming sporting events that week.

• Reporter for “Seminole Sports Magazine”• Created various packages for Florida State Seminole sports teams.

• Worked with "Today in South Florida" Early Morning Show. • Wrote stories for their Entertainment and Business segments.• Ran prompter. • Shadowed morning live reporter and assisted with live shots. Worked with traffic reporter.

News Anchor Team Member / Vox Populi – News Magazine Contributor

Reporter for various college campus affairs.

Receptionist, Intern