Madison Esterle Email & Phone Number

Directs all phases of customer research studies, from proposal and methodology design to operational execution, data analysis, and findings reporting, for critical business inquiries.Analyzes survey data to extract insights and identify opportunities, providing recommendations that drive business decisions focused on enhancing the customer experience.Leads surveys, focus groups, and 1:1 interviews to identify customer preferences, providing critical insights that informed product development and increased market share.Translates research findings into actionable insights for GTM decisions, using engaging storytelling in presentations, reports, workshops, and other creative formats.Develops and implements solutions for deriving market insights, ensuring data is created and curated without bias, resulting in accurate and reliable information for strategic decision-making.Recruited and maintains a 13,000-participant Voice of the Customer (VoC) Panel, engaging them via targeted email outreach for comprehensive and representative feedback on research initiatives.Creates and implemented a project management dashboard to enhance visibility to leadership and support researchers in maintaining a balanced workload on critical and impactful projects.Manages and monitors the company-wide brand tracker, ensuring data accuracy, analyzing trends, and translating insights for improved brand perception and improved customer loyalty.Provides guidance and expertise to other research teams, significantly enhancing research quality and reducing project timelines by 12%, leading to more efficient project completions.Lead market research projects using qualitative and quantitative methods to identify market trends and consumer behaviors, directly impacting brand strategy and campaign effectiveness.Stays updated with market research tools and trends, and manages vendor relationships to obtain reliable data for strategic planning.

Acts as a liaison between enterprise accounts and management by providing strategic planning and recommendations for resource allocation through the ongoing analysis of financial reporting in order to help strengthen the client relationship and enhance business processesEffectively oversees a portfolio of $270 million by establishing professional, working, and consultative relationships with various stakeholders at enterprise accounts Leads meetings and maintains collaborative working relationships with vendors, consultants, and partners to share information and obtain insights on business conceptsProvides strategic planning and recommendations for resource allocation through ongoing analysis of financial reporting in order to help strengthen client relationships and enhance business processesCreates and develops weekly, monthly, quarterly, and ad hoc narrative reports for enterprise levels accounts using tools such as Power BI, Power Query, and Tableau

Columbia, South Carolina Area

Uses Microsoft Excel and Power BI to create illustrative and engaging dashboardsUses Microsoft Excel to conduct quantitative and qualitative analysis on state agency human resource and spending data to gain insights on agency operations. Developed a deep understanding of government programmatic and financial operations by developing relationships with stakeholders, industry leaders, and subject matter expertsCollaborated with enterprise accounts in order to understand service prioritization and resource allocations and make recommendations for policy and workflow improvementsWorked with internal stakeholders to create benchmarking reports to compare spending to other agencies and departments and created compelling narratives

Responsible for managing key client accounts spanning over 75 departments that drove $5 million in revenue.Established and forecasts key account metrics to ensure client retention, satisfaction, and growth.Managed clients' expectations and acts as a liaison between clients and internal operations team to ensure that clients' strategic objectives are met.Advanced marketing and sales collateral to improve client communication.Developed the company's tradeshow and networking strategy to increase new business.Improved client satisfaction by developing custom, client-facing dashboards that displayed real-time information.

Charlotte, North Carolina Area

Identified sources of data, collected and cleaned data, and created a database using analysis software such as SPSS, Microsoft Excel, and Qualtrics. Acted as a liaison for research projects with a large team across several departments.Provided technical assistance for two research assistants and recommended improvements to the sequence of operations and research methods. Provided project management skills to coordinated research efforts of four graduate assistants.

Charlotte, North Carolina Area

Pasadena, California

Master Of Public Administration (M.P.A.), Urban Management & Policy

Activities and Societies: President, Master of Public Administration Student Group Pi Alpha Alpha MemberGerald G. Fox Master of Public.

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: Pi Sigma AlphaRay C. Bliss Institute of Applied Politics