Art Director & Brand Strategist
CurrentLeads a team of graphic designers and content marketers in conceptualizing and executing creative strategies to meet client objectives.Develop creative vision for campaigns, and oversees design and illustration from conception to completion.Manages freelance team members and external vendor experts.Collaborates with print vendors, media planners, website developers, and SEO specialists leveraging their expertise on unique aspects of client work through regular meetings to ensure the final product aligned with client needs and expectations.Develops and implements Annual Marketing Plans for clients across various industries and company sizes.Maintains a solid understanding of current trends and results in marketing channels and strategies that are appropriate for existing and future clients.Manages project workflows utilizing Monday.com project management software.Provide copywriting, spelling, grammar, and punctuation support, as well as a solid writing process that consistently provides the client that meets or exceeds expectations.Collaborates with clients to develop and refresh brand identities, including logos and branding materials for print, digital, web and video platforms.Designs and develop WordPress websites, contributing to two award-winning website design projects recognized with a Silver W3 Award and a Silver Davey Award.Utilizes Adobe Creative Suite, including InDesign, Illustrator, Photoshop, XD, and Premiere to deliver high-quality design solutions across multiple application.