FLO is a highly specialized management consulting and strategic advisory platform geared to the media and entertainment industries that focuses on building artist-owned brands.Identified market opportunities and partner companies to create authentic brands and products in close collaboration with the entertainers in the music industry. Built business development tool that enabled firm to better measure size of potential partnerships.

Managed undergraduate and graduate student, staff and alumni accounts and identification cards, answered telephone inquiries politely and effectively

Conducted market research and presented conclusions to Bridgestone Arena and Nashville Predators hockey team, coordinated Delaware State Fair digital marketing - growing Facebook community by 51% and email database by 53%, compiled weekly reports on clients’ social media communities, website traffic, and email databases, and analyzed effectiveness of clients' websites and social media marketing efforts