Madison Hatfield Email & Phone Number

Iowa City, Iowa, United States

• Successfully manage and market on-site activations of the Big Ten Conference at University of Iowa sporting events, leading to the distribution of over 1,000 promotional items and a measurable increase in brand awareness• Collaborate with the Iowa Athletics’ Marketing team to assist in event management and event production for Big Ten Network conference-wide events, ensuring seamless execution and positive audience experiences• Enthusiastically promote the Big Ten Network on campus and at events, effectively improving brand recognition and engagement on campus and in the larger community

Iowa City, Iowa, United States

• Maintain the University of Iowa’s brand integrity by meticulously reviewing and critiquing thousands of licensee's artwork design submissions, resulting in consistent adherence to the University’s brand standards• Contribute to the recovery of an estimated $546,800 in revenue from counterfeit Iowa products over the past year, aiding to the ongoing protection of the University’s intellectual property• Manage daily communication with 600+ licensees, enhancing accountability and strengthening partnerships between the University and its clients• Play a key role in organizing and executing Iowa Athletics Hall of Fame operations and events, contributing to their overall success

Iowa City, Iowa, United States

• Monitored the playing field and examined equipment to ensure a safe experience for all participants• Worked to encourage sportsmanship and respect among players and spectators to maintain a positive environment• Enforced the rules of the game and controlled each contest as they progressed

Eagan, Minnesota, United States

• Coordinated and executed activation initiatives during the Vikings Training Camp, including player signings, fan competitions, and mascot appearances, driving fan engagement through interactive experiences• Generated over $150,000 in sales for the Vikings Kids Club by developing and implementing targeted membership strategies, resulting in 3,500 new memberships• Engaged with 35,000 fans during during Training Camp, delivering exceptional customer service, leading to positive brand perceptions• Adapted to the fast-paced environment of the NFL, demonstrating adaptability and resilience while effectively managing multiple tasks and responsibilities

London, England, United Kingdom

• Contributed to content creation initiatives, crafting compelling copy, designing graphics, and editing posts, resulting in elevated brand consistency and heightened engagement levels on Brandari’s social media channels• Executed strategic social media campaigns across multiple media platforms, expanding brand visibility• Spearheaded comprehensive market research and competitor analyses, identifying trends and opportunities within the industry from a global lens

West Branch, Iowa, United States

• Directed unique, productive practices which allowed for athletic development and optimized performance• Identified individual players’ strengths and weaknesses and provided one on one instruction accordingly• Emphasized the value of teamwork, sportsmanship, respect and integrity within our team

Iowa City, Iowa, United States

• Enhanced customer experience by swiftly scanning and bagging items • Listened to the questions and concerns of patrons and worked to find solutions • Assisted management in maintaining a clean and efficient store

West Branch, Iowa, United States

• Inventoried and updated 400+ technological devices within the district • Installed unique, grade-appropriate software on devices within the elementary school• Promptly assisted staff members with technology-related questions

B.B.A. Marketing | Minor In Sport And Recreation Management

Activities and Societies: Hawkeye Sport Business Association (Alumni Relations Chair, 2023-2024), University of Iowa Club Softball Team.

General Studies

Studied abroad through IES Abroad in London, United Kingdom, May through July of 2023. Over the course of my summer, I took nine academic.

Education record

Activities and Societies: National Honor Society (President), Student Government (Secretary), FFA (Reporter), Student Newspaper.