Madison Hatfield Email & Phone Number

Iowa City, Iowa, United States

• Successfully manage and market on-site activations of the Big Ten Conference at University of Iowa sporting events, leading to the distribution of over 1,000 promotional items and a measurable increase in brand awareness
• Collaborate with the Iowa Athletics’ Marketing team to assist in event management and event production for Big Ten Network conference-wide events, ensuring seamless execution and positive audience experiences
• Enthusiastically promote the Big Ten Network on campus and at events, effectively improving brand recognition and engagement on campus and in the larger community

Iowa City, Iowa, United States

• Maintain the University of Iowa’s brand integrity by meticulously reviewing and critiquing thousands of licensee's artwork design submissions, resulting in consistent adherence to the University’s brand standards
• Contribute to the recovery of an estimated $546,800 in revenue from counterfeit Iowa products over the past year, aiding to the ongoing protection of the University’s intellectual property
• Manage daily communication with 600+ licensees, enhancing accountability and strengthening partnerships between the University and its clients
• Play a key role in organizing and executing Iowa Athletics Hall of Fame operations and events, contributing to their overall success

Iowa City, Iowa, United States

• Monitored the playing field and examined equipment to ensure a safe experience for all participants
• Worked to encourage sportsmanship and respect among players and spectators to maintain a positive environment
• Enforced the rules of the game and controlled each contest as they progressed

Eagan, Minnesota, United States

• Coordinated and executed activation initiatives during the Vikings Training Camp, including player signings, fan competitions, and mascot appearances, driving fan engagement through interactive experiences
• Generated over $150,000 in sales for the Vikings Kids Club by developing and implementing targeted membership strategies, resulting in 3,500 new memberships
• Engaged with 35,000 fans during during Training Camp, delivering exceptional customer service, leading to positive brand perceptions
• Adapted to the fast-paced environment of the NFL, demonstrating adaptability and resilience while effectively managing multiple tasks and responsibilities

London, England, United Kingdom

• Contributed to content creation initiatives, crafting compelling copy, designing graphics, and editing posts, resulting in elevated brand consistency and heightened engagement levels on Brandari’s social media channels
• Executed strategic social media campaigns across multiple media platforms, expanding brand visibility
• Spearheaded comprehensive market research and competitor analyses, identifying trends and opportunities within the industry from a global lens

West Branch, Iowa, United States

• Directed unique, productive practices which allowed for athletic development and optimized performance
• Identified individual players’ strengths and weaknesses and provided one on one instruction accordingly
• Emphasized the value of teamwork, sportsmanship, respect and integrity within our team

Iowa City, Iowa, United States

• Enhanced customer experience by swiftly scanning and bagging items
• Listened to the questions and concerns of patrons and worked to find solutions
• Assisted management in maintaining a clean and efficient store

West Branch, Iowa, United States

• Inventoried and updated 400+ technological devices within the district
• Installed unique, grade-appropriate software on devices within the elementary school
• Promptly assisted staff members with technology-related questions

B.B.A. Marketing | Minor In Sport And Recreation Management

Activities and Societies: Hawkeye Sport Business Association (Alumni Relations Chair, 2023-2024), University of Iowa Club Softball Team.

General Studies

Studied abroad through IES Abroad in London, United Kingdom, May through July of 2023. Over the course of my summer, I took nine academic.

Education record

Activities and Societies: National Honor Society (President), Student Government (Secretary), FFA (Reporter), Student Newspaper and.