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A creative and passionate individual with 7+ years' experience in product marketing, project management, brand management, marketing strategy and communications. I am a MBA graduate from Georgia Tech Scheller College of Business with a concentration in marketing and business analytics. Notable courses include strategic brand management, collaborative product development, marketing research, product planning, data visualization and an international consulting project for a Swedish e-commerce retailer focused on U.S. entry strategy and marketing.Areas of expertise:-Product Marketing-Brand Management-New Product Development-Marketing/Global Marketing-Advertising, PR, Social Media Campaigns-Email Marketing-Project Management-Ecommerce
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Senior Product MarketerRithum Sep 2024 - PresentAtlanta , Ga, Us -
Sr. Marketing Analyst, Ecommerce StrategyUps May 2023 - Feb 2024Atlanta, Ga, Us-Created resources, messaging and branding strategy to pitch new products and services to ecommerce partners including eBay, Shopify, Etsy and Walmart-Developed and executed go-to market strategy for to products including market analysis and product positioning-Cross-collaborated with internal teams to develop and enhance new and existing products and services that align with the overall brand strategy leading to the creation of two new products: No Box, No Label and Returns-Led research efforts to understand industry and customer trends to guide marketing and pricing strategies, naming of products, product positioning and overall brand growth for $7B addressable market-Analyzed and presented engagement results of pilot programs to senior leadership aimed at testing adoption -
Product Marketing Supervisor, Ups CapitalUps Aug 2022 - May 2023Atlanta, Ga, Us-Managed an agile product development team of 5 with organized project planning and activity tracking for multiple products-Collaborated with product, brand, legal, and sales on project planning and product development for Shopify App, increasing engagement through communication and product enhancements-Developed strategy for new products and existing product feature updates including creation of 4+ key enhancements, increasing app downloads by 10% leading to more 5-star reviews and positive customer feedback-Facilitated product development improvements by conducting extensive market, customer, and product research, including developing and distributing a survey with more than 500 Shopify merchants
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Communications Supervisor, Ups CapitalUps Jun 2021 - Aug 2022Atlanta, Ga, Us-Crafted email content and planned new customer care and customer lifecycle email initiatives, international product launch announcements, and strategic seasonal and timely email campaigns -Supervised two agency partners including media, creative, and public relations-Managed social media accounts and content calendars and created strategy including launching a company Facebook page with an average engagement rate of 6%-Created content and strategy for blog and website including product pages and promotional content
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Communications & Marketing DirectorAmerican Heart Association Mar 2020 - May 2021Dallas, Texas, Us-Developed and implemented marketing plans for Atlanta American Heart Association’s two biggest fundraising events in 2020, Heart Walk and Heart Ball, raising $2 million and $900,000, respectively-Directed the social media content calendar, paid-advertising, sponsor advertising, and strategic partnership budgets-Implemented brand activations by discovering and sharing health stories, then sharing via social media and local news-Identified and media trained local health experts/volunteers to promote events, strategic initiatives and overall brand-Managed paid and organic social content and revamped website with new content increasing website traffic by 30% -
Public Relations ManagerOnetrust Jul 2019 - Mar 2020Atlanta, Georgia, Us-Led public relations efforts for key products and services by writing content for product launches and customer case studies-Developed winning applications for awards and high-profile speaking opportunities, increasing positive publicity-Generated and published daily social media content in addition to writing over 50 articles on the company blog -
Social Media ManagerOnetrust Jun 2018 - Jul 2019Atlanta, Georgia, Us-Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification-Generated, edited, published and shared daily content on LinkedIn, Twitter and Facebook-Analyzed the appropriate social data/metrics, insights and best practices-Collaborated with sales, marketing, operations and customer success teams to manage reputation, identify key players and coordinate actions-Supported digital media strategies, including social media, community management, content development and campaign management
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Account CoordinatorCohn & Wolfe Feb 2018 - Jun 2018New York, Ny, Us-Developed press materials including news releases, fact sheets and messaging documents-Crafted, scheduled and monitored social media posts & engagement for clients-Conducted media outreach to target contacts across print, broadcast and online outlets -
Account Services InternWilliam Mills Agency Aug 2017 - Feb 2018Atlanta, Ga, Us-Created social media content for clients on LinkedIn and Twitter-Drafted press materials and placed clients in local, regional and trade media outlets-Conducted research for clients on trade shows, media placements and award opportunities -
Public Relations InternCampus Kitchen Uga Jan 2017 - May 2017-Organized, marketed and executed fundraiser events with the local Athens community-Managed and scheduled social media content for Facebook and Instagram-Worked to engage alumni and previous volunteers to continue to invest in the organization
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Public Relations InternGeorgia Aquarium May 2016 - Aug 2016Atlanta, Ga, Us-Composed press releases, media lists, event calendars and pitches to local media-Assisted with photo/film shoots and satellite media tours-Created and published content for the Georgia Aquarium blog and website -
DelegateCannes Lions International Festival Of Creativity Jun 2015 - Jul 2015London, GbI was given the opportunity to attend the Cannes Lions International Festival of Creativity through a study abroad program. This experience provided me with social media and blogging skills as well as a newfound confidence and ability to network with professionals from around the world.
Madison Jarvis Skills
Madison Jarvis Education Details
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Georgia Tech Scheller College Of BusinessMaster Of Business Administration - Mba -
The University Of GeorgiaPublic Relations
Frequently Asked Questions about Madison Jarvis
What company does Madison Jarvis work for?
Madison Jarvis works for Rithum
What is Madison Jarvis's role at the current company?
Madison Jarvis's current role is Product Marketing @ Rithum | MBA.
What is Madison Jarvis's email address?
Madison Jarvis's email address is ma****@****art.org
What is Madison Jarvis's direct phone number?
Madison Jarvis's direct phone number is +167854*****
What schools did Madison Jarvis attend?
Madison Jarvis attended Georgia Tech Scheller College Of Business, The University Of Georgia.
What are some of Madison Jarvis's interests?
Madison Jarvis has interest in Children.
What skills is Madison Jarvis known for?
Madison Jarvis has skills like Social Media, Public Relations, Microsoft Office, Account Management, Leadership, Social Networking, Blogging, Creative Writing, Strategic Planning, Press Releases, Event Planning, Microsoft Excel.
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