Madison Lewis Email and Phone Number

Billie Eilish Fragrances, Paris Hilton Fragrances, Better World Fragrance House [By Drake], The Shop

• Utilized Adobe Analytics to analyze KPIs and provide data driven recommendations to optimize online performance• Optimized navigation, search results and assortments to offer relevant categories and support company strategies• Planned, briefed and set-up content on landing pages to support seasonal trends, merchandise priorities, and new launches• Executed and tested online promotions to ensure proper offer functionality and messaging• Enhanced copy, image and attribution site standards for product detail pages through cross-functional partnerships with copy, photo, buying and live-to-site teams• Relaunched outdoor living shop, added additional navigation points and reassorted categories resulting in revenue +85% and traffic to product detail pages +63%• Improved luggage revenue +20% and conversion +28% by remerchandising categories and adding visual filters• Collaborated with buying and marketing partners to inform and optimize merchandising strategies• Supported digital marketing team by providing linking for all marketing assets and affiliate offers• Led home team collaboration with SEO partners, communicating priorities and implementing recommendations

• Approved 250+ product detail pages weekly, ensuring product attribution accuracy and adherence to site standards• Identified opportunities for site and product attribution enhancements to improve the customer experience• Conducted regular on-site testing to identify and troubleshoot any product page and category issues• Tracked product featured in marketing emails, to confirm inventory and availability for purchase

• Executed campaigns via social media, website, email, and blog that embodied the brand image and mission• Collected email performance metrics for marketing team use, from Klaviyo and Google Analytics• Performed ad hoc projects in Shopify — updated products’ features sections and uploaded blog post images• Managed Pinterest and pin and board strategies, organically increasing engagement by +70,000 monthly viewers

• Demonstrated marketing knowledge by helping students with course concepts, cases, and exams• Managed all grading of 50+ students’ exams, case write-ups, and projects

• Developed and executed creative ideas and improvements for site content, marketing strategies, and promotions• Communicated with stylists and media contacts to coordinate sample pulls for events and shoots

• Assisted with sample trafficking send outs, call backs, and returns by utilizing Fashion GPS• Assembled press and influencer coverage into Word and PowerPoint documents to be distributed to employees

• Exhibited knowledge of retail environment in order to increase sales, through answering inventory questions to helping determine merchandise layout on store floor • Ensured consistent service is provided to all by collaborating with other store associates• Established customer service skills by acknowledging and assisting with all customers’ needs via an emphasis on communication and attention to detail• Provided priority to organization while processing inventory and working retail floor

• Created one-page fact sheets for current product offerings, to be issued to all new potential clients• Developed a universal fact sheet template to be used for all new, future McMorgan product offerings• Researched pharmacy benefit managers and health insurance companies and provided write-ups relevant for executive and sales team use

• Maintained a smooth-running office for all through the upkeep of forms, class materials, and equipment• Streamlined departmental tasks via constant interaction with professors, administrators, and students