• Attend and participate in regular internal meetings• Perform website and social media audits to identify Search Engine Optimization (SEO) opportunities• Create social media posts and captions for the HVAC content library• Optimize existing content for SEO, including keyword optimization, building a backlink profile, and implementing technical SEO basics• Perform SEM research, optimizations, campaign plans, and audits/analysis, along with audits and optimizations for LSA and GBP• Contribute to the research behind and execution of internal and external marketing strategies across various channels, including social media, email, and publications• Utilize Google Analytics and Google Search Console to analyze website data and make informed digital marketing decisions• Assist with copywriting and proofreading for websites, publications, marketing materials, and HVAC emails.• Upload and edit website content using WordPress• Compile data using Excel, including creating databases and utilizing formulas for analysis

• Supervised a team of 10 marketing students, ensuring their productivity, growth, and adherence to project timelines while fostering a collaborative work environment• Spearheaded the implementation of a comprehensive brand guideline for UREC and its 7 departments• Managed monthly promotional events from setup to teardown, ensuring seamless execution while enhancing brand awareness and engaging effectively with customers• Pitched and executed multiple brand campaigns across digital, print, and activity activation channels to enhance brand visibility and engagement• Utilized diverse methods to capture, organize, and distribute content effectively, optimizing its reach and impact

• Doubled Instagram following from 5,000 to 10,000 with targeted content and community management• Managed 5 social media platforms with 18,000+ combined followers, ensuring consistent engagement• Enhanced content strategies through social media metrics analysis• Showcased strong copywriting in reports and marketing materials• Delivered real-time updates during live event coverage to boost engagement

• Edited 30+ Air Force training videos using Adobe Premiere Pro• Maintained 60 Oculus VR devices, improving training efficiency• Designed logos and thumbnails with Adobe Illustrator, strengthening brand recall.• Completed comprehensive clerical and administrative support, enhancing office productivity and organization