Madison Wall Email & Phone Number

Dallas, Texas

Responsibilities include:• Manage firm’s website, blogs and social media platforms.• Design and structure firm reports and PowerPoint presentations while following firm’s brand guidelines.• Design advertisements, firm brochures, event invitations and signage, and swag using Adobe Creative Suite and Canva while complying with State Bar of Texas ethic rules.• Design, draft and disseminate internal and external firm communications, including firm newsletters and press releases using AP style.• Secure speaking and publishing opportunities for attorneys to position them as experts and thought leaders.• Serve as media liaison for the firm and help draft statements on behalf of firm leaders.• Oversee submissions for firm and lawyer rankings.• Assist with onboarding of new attorneys and staff, including coordinating headshot and drafting of bio.• Design and event support for other departments, as needed.• Supervise and mentor Marketing Assistant. Accomplishments include:• Helped generate a 300 percent increase in published thought leadership in targeted trade and business publications in my first year at the firm. • Proactively sought speaking opportunities leading to a 100 percent increase over two years in the number of attorney presentations to external, targeted audiences.• Created a quarterly education and networking event for Dallas energy industry professionals.• Worked with a website vendor to design and launch a new firm website and messaging campaign in 2018.• Served as the national media liaison for a historic class action lawsuit.

Dallas, Texas

Key accomplishment includes developing and executing a newsworthy, philanthropic activation in multiple markets to complement a nationwide promotion for a popular entertainment and restaurant chain in order to generate media coverage.

Love Advertising was recognized as Houston's Large PR Agency of the Year at the 2015 PRSA Excalibur Awards. Responsible for day-to-day execution of client and media related activities needed to service accounts with little supervision. Accomplishments include:Battleship TEXAS Centennial Celebration– secured more than $1M worth of publicity coverage, including Fox News (national).Gallery Furniture– managed daily PR efforts for the furniture store's owner (a high profile Houstonian), managed PR efforts for nationally-known promotions/bets, and coordinated a ground breaking press conference and PR stunt that became a trending topic on Twitter.Grand Prix of Houston 2014– managed credential applications from more than 400 applicants, designed and managed an efficient media center for the three-day event.Papa John's- assisted with JJ Watt media event by fielding media calls and coordinating media on-site.Houston Auto Show- streamlined media credential application process by creating an online form, reviewed more than 200 credential applications, managed check in process during event.Buffalo Wild Wings Beaumont- coordinated and secured media for a ribbon cutting ceremony.Universal Technical Institute- drafted an op-ed that was awarded a Bronze PRSA Excalibur Award and received placement in a national oil and gas industry publication. Other clients: Wet 'n' Wild SplashTown, Texas Renaissance Festival, Sam Houston Area Council Boy Scouts of America, Texas State Optical, Shape of Behavior, Celltex, Harris County-Houston Sports AuthorityAdditional roles: summer internship committee member, event planner for internal events, Love Moves committee member

Successfully manage and serve as the day-to-day contact for eight accounts concurrently, which includes developing campaign timelines and PR plans, drafting press releases, pitching stories to editors and producers on national and regional levels, tracking interest/sample requests, following up with media contacts to ultimately secure media coverage and providing detailed, bi-weekly updates to clients. Mentor and supervise lower level staff as they work on accounts. Assist with trade show outreach and secure coverage for exhibiting clients. Creatively create branded press kits for all of Avalon’s clients.

Assist with media personnel at concerts, create and update media contact lists, create tear sheets, help put together AD- packs for upcoming shows, code invoices and general administrative duties.

Develop annual report based on best practices of the industry, overhaul current media kit based on best practices, evaluate online media room and formulate improvements, create and update media contact lists, design and execute publicity plan, develop media buy plan and organize entertainment for upcoming event.