Madison Knipe Email & Phone Number

New York, Ny, Us

Operate three desks of business with 750 insertion orders totaling approximately $10 million yearlyCollaborate with the Ad Operations, Engineering, and Supply teams to troubleshoot any campaign inventory and/or technical issuesAnalyze third and first party data in order to optimize campaigns with KPI goals inclusive of return on ad spend, video completions, click through rates, and conversion ratesDevelop best practices for ROAS focused campaigns by routinely launching tests across new data segments, inventory, and contextual targetingMentor associate level employees regarding campaign set ups, beacons, troubleshooting audience segments, all optimization tactics, and company growth opportunities

New York, Ny, Us

Streamlined the self service workflow by updating the following processes: Jira support tickets, creative approvals, and daily zero delivery alerts for all campaigns Created an incremental opportunity report by working with the Analytics team in Tableau. The incremental report provided up to $5k in monthly revenue while showcasing our inventory win rate to clientsDeveloped a weekly pacing report with detailed optimizations to fully scale the pace of over 20 campaigns monthly while ensuring we meet client key performance goals

Paris, Fr

Executed account trafficking, campaign launches, optimizations, and troubleshooting for approximately 11 advertisers, grossing 500k monthlyFacilitated trainings for newly onboarded team members on campaigns funds, billing, optimizations and quality check analysisExplored competitive advantages and disadvantages across top retailers in the industry

Santa Monica, Ca, Us

Oversaw two national desks of business inclusive of 65 advertisers Completed all trafficking, reporting, trouble shooting and ops-related requests on a daily basis to further grow ad sales and develop client relationshipsAssisted sales teams in presenting custom ad products to all clients Led trainings for new hires on Nielsen demo guaranteed reporting and data analysisStreamlined internal and external communication between agencies and sales teams by providing weekly reporting as well as pacing updates for live campaigns Optimized all ad inventory to identify scalable opportunities and minimize revenue at risk

New York, Ny, Us

Monitored all ad inventory to identify the most effective ways to onboard, scale, and optimize revenue while working with the Account Management and Media Buying team. Onboarded all new advertisers on-site and led the integration of tracking platforms; including link builds to pass the correct data server to server. Analyzed performance within Power BI, Cake, and Tune to provide daily reports on volume and quality metrics.

New York , Ny, Us

Delivered a PowerPoint presentation on “Digital Experience” as a way to enhance customer service and leverage technology as a future resource for the company to the Vice President of Customer Experience Designed a postcard for ~2,000 life insurance policyholders with a QR for a survey to gather feedback, including the Net Promoter ScoreCreated PowerPoints on “Easy Reading” and “How to Deliver Bad News” for all departments to relay information to customers more efficiently and used logged Excel data to determine most common issuesDeveloped two journey maps by matching personas with Excel data charts of all logged reviews to determine the most common issues that exemplified weaknesses across all departments for future objectives

Chișinău, Mun. Chișinău, Md

Fundraised at four events throughout the summer while documenting each fundraiser and trivia events for the staff to use for future marketing campaigns.Updated and translated social media platforms and company website to communicate with English speaking donors.Supported staff in marketing the firm’s first bike tour including four sponsored participants with two events for networking, distributing content in local stores, and promoting the event via social media to encourage donations.

Bachelor'S Degree, Marketing

Education record