Senior Social Media Marketing Specialist
CurrentCreate social channels (Instagram, Facebook, Twitter, etc.), manage community networks, and build strong client relationships through education on products and quarterly progress calls.Execute and manage paid social campaigns, maintaining budget and tracking ROI to optimize campaigns and content.Curate lifestyle content, moderate comments/reviews, and collaborate with internal and external stakeholders to enhance SEO by ensuring cohesive claiming of clients' digital assets across the web.Improve clients’ Google page rankings, expand social following, and increase web traffic by 200%.Serve as the key account holder for our team's highest-priority and top-billing client, overseeing 100+ individual assets.Collaborate directly with AVP of Social Media to create custom social media templates for high-priority accounts, in turn, spearheading the development, design, and execution of department-wide content guidelines to streamline team workflow and improve key product features.Lead team-wide training sessions on various social media and branding topics, while also assisting fellow Social Media Specialists with my comprehensive knowledge of our product and procedures.