Madison Mcdonough Email and Phone Number
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A high achieving professional consistently tapped for impactful, stretch roles, I am excited by the changing media industry and by using data, analytics and measurement across channels and platforms to understand ever-evolving consumer behavior and habits to help companies drive their success and growth.With a triple major in business analytics, marketing and management, and diverse practical experience in media, digital media, and CPG, I bring a strategic perspective, data and analytical insights, the ability to persuade and influence, and cross-functional partnership to this changing landscape.A natural storyteller and communicator, I am also energized by marketing and product marketing including customer and competitor research, target audience analysis, pricing strategies, and positioning and promoting a product to the market.While I am highly analytical, I am equally passionate about team collaboration, process improvement, and the direct client interaction that my roles at Nielsen and Google have afforded me. Eager to jump in and tackle any problem through grit and determination, I have had the opportunity to consult with clients and partner with sales and account management teams to develop solutions to client problems. I thrive in environments where there is room to create, think differently, creatively problem solve, and be challenged.----------------------------------------------------------------------------------------------------------------------Data & Customer Insights | Digital Advertising Analytics | Pricing Analyses & Strategies | Measurement - Ads & ContentDigital Brand Effectiveness Studies | External Agency Interaction | Effective Storytelling | Simplifying ComplexityClient Consulting | Engaging Presentations | Sales Team Training | Pitch Decks | Project ManagementMulti-Platform Exposure: Digital, TV, Streaming, Cloud PlatformsTechnology: Salesforce, Google Scripts, Word, Excel, PowerPoint, SQLClient Engagement: Media (Disney), Social Media (Facebook, Twitter, Snap) Tech (Google, Apple), Retail CPG (P&G, Target, Walmart)
- Website:
- google.com
- Employees:
- 219238
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Senior Analytical Lead, Big Box RetailGoogle Nov 2023 - PresentChicago, Illinois, United StatesPromoted to Senior Analytical Lead within 15 months of joining Google from my impact on Retail advertisers, Google, and Data, Measurement & Analytics team. In this role, I lead measurement for $700M+ in Retailer investment, including MMM optimization, experimentation, and advanced consumer insights to drive greater advertising impact.
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Analytical Lead, Big Box RetailGoogle Mar 2022 - Oct 2023Chicago, Illinois, United StatesTrusted advisor for data, measurement, and analytics across $300M+ Retailer investment. In this role, I was charged with proving the value of advertisers' investment with Google, highlighting opportunities for optimization, uncovering consumer insights, and driving measurement maturity.
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Associate Manager, Digital Advertising Analytics Client ConsultingNielsen Aug 2021 - Mar 2022Chicago, Illinois, United StatesAfter successfully completing my rotations, I was selected for a go-to role in Nielsen’s audience measurement solutions (mobile, computer, TV). In this role I was focused on delivering and presenting custom measurement analytics on campaign strategies and performance for digital publishers such as Snap and Twitter. Our goal was to help the publishers attract more advertising on their platforms, grow their advertising revenue, and help advertisers reach new customers. -
Commercial Emerging Leader Associate, Emerging Leadership Rotational ProgramNielsen Jul 2019 - Aug 2021New York CityRecruited for high potential leaders program with assignments in key commercial and product areas, I gained practical experience in strategic analytics, measurement and infrastructure, product marketing, pitch decks and sales training, along with direct client contact with some of Nielsen’s largest clients.Rotation 4: Disney Client Strategy, National Media Commercial• Delivered client service for success and growth of Disney, Nielsen’s largest client.• Drove effective and reliable measurement of Disney account by managing infrastructure of Hulu, ABC, ESPN, NatGeo, etc.• Analyzed and identified Parks and DTC streaming platforms as key opportunities to expand business in new markets.Rotation 3: International Media Commercial/UK Commercial Growth Team• Led Digital Brand Effectiveness studies which increased digital campaign lift by up to 40% in 5 countries.• Led media trend research to enhance persuasiveness of Nielsen’s application to become UK’s measurement currency provider.• Designed and delivered sales training model on commercial strategy to 200+ globally.Rotation 2: Digital Media Analytics Consulting• Used insights and data to understand campaign performance and impact on consumer’s media experience and purchasing decisions.• Presented a digital ad ratings study to Facebook on the effectiveness of select advertisers on their platform.• Streamlined Client Service and Sales Specialist collaboration. In less than a year, $6.4M in revenue opportunity for Nielsen flowed through the engagement structure.• Designed Gender Representation in Sports analysis, showcasing athlete and viewer gender balance of live sports.Rotation 1: Nielsen Marketing Cloud Data Products• Launched Gracenote custom segment request process, increasing client delivery speed 25-50%.• Expanded Canadian data portfolio by 30% in areas of highest opportunity increasing regional revenue.• Developed efficiencies to win business faster, saving 75% of time on Request for Proposals.
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Retail Marketing Analytics InternNielsen Jun 2018 - Aug 2018Chicago, IllinoisDuring my summer internship at Nielsen, I created numerous analyses for retail clients on revenue impact utilizing Nielsen’s Retail Analytics pricing optimization solutions. One of those analyses increased sales of Target and Walmart private label CPG Items by leveraging algorithms to recommend strategic item pricing. I also developed easy to understand, persuasive pitch decks for the sales team to help sell solutions.
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Annuities Operations Analytics InternGreat American Insurance Group May 2017 - Jul 2017Cincinnati, OhDuring this internship, I was tapped to help the department move towards data-based decision making and analytics on their call center performance. I made several recommendations (including developing KPIs, automated data analysis, and data visualization) that improved the customer experience decreasing customer wait times and increasing customer satisfaction. -
Campus Brand RepresentativeKrass & Co. Jan 2016 - May 2017Purdue UniversityAs a brand representative, I promoted Krass & Co. and its products around campus and interpreted trends to provide input for product development and company growth. In addition, I recommended product design specifications and new marketing initiatives to expand the customer base.
Madison Mcdonough Skills
Madison Mcdonough Education Details
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Business
Frequently Asked Questions about Madison Mcdonough
What company does Madison Mcdonough work for?
Madison Mcdonough works for Google
What is Madison Mcdonough's role at the current company?
Madison Mcdonough's current role is MARKETING & ANALYTICS PROFESSIONAL | Advertising, Digital Media, Retail | Strategic Predictive Analytics | Marketing | Client Strategy & Engagement.
What is Madison Mcdonough's email address?
Madison Mcdonough's email address is ma****@****sen.com
What schools did Madison Mcdonough attend?
Madison Mcdonough attended Purdue University.
What skills is Madison Mcdonough known for?
Madison Mcdonough has skills like Data Analysis, Collaborative Problem Solving, Leadership, Team Motivation, Finance, Management, Business Analytics.
Who are Madison Mcdonough's colleagues?
Madison Mcdonough's colleagues are Bipin P, Pamela Crockett, Edmond Choi, Anusha Jupally, Bharathi Golla, Doug Jones, 磯村彰吾.
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