Madison Mcquary Email & Phone Number

Dallas, Tx, Us

Dallas, Tx, Us

- Leading new project initiatives at White Unicorn Agency including digital advertising, video production, and brand identity.- Aiming to achieve and exceed sales targets through strategic client acquisition and engaging presentations, showcasing the agency's comprehensive service offerings.- Driving revenue growth by identifying cross-selling opportunities to existing clients, enhancing service delivery and client satisfaction.- Demonstrating adaptability in dynamic environments, effectively navigating challenges and pivoting strategies to meet market demands.- Maintaining a commitment to integrity and transparency in all business dealings, fostering long-lasting relationships with key industry stakeholders.

Ad 2 Fort Worth is an affiliate of AAF Fort Worth for advertising professionals who are 32 or younger. It's focused on meeting the needs of the community's young advertising, marketing, and communications professionals and students.I founded the Ad 2 chapter in Fort Worth with the purpose of meeting the needs of young professionals and students in the advertising, marketing, and communications industries through educational and networking events, public service opportunities, and government relations activities.Develop and execute social strategy on Instagram, LinkedIn, and Facebook and increased engagement with posts.Appoint new board members and set goals & objectives for the incoming board.Act as Ad 2 Fort Worth liaison to AAF Fort Worth. Guide diversity, events, communications, education, and public service committee chairs. Serve as a financial advisor to committee chairs who organize/execute events.Oversee the management and reporting of Ad 2 Fort Worth's finances. Develop and balance the annual budget.

Fort Worth, Texas, Us

- Responsible for managing all day-to-day account activities, including liaising with clients and internal team members, providing strategic and creative direction internally and externally, and developing, preparing, and coordinating presentations and materials for new business opportunities.- Served as the primary link between clients and the agency to ensure successful campaign completion and advance client growth goals- Mentor project coordinators and account service interns that show an interest in Brand Management - Crafted brand strategies and reviewed creative concepts to confirm whether they met strategic goals- Supported the measurement process by setting key performance metrics, monitoring results, and providing optimized strategies moving forward- Managed marketing strategy for multiple accounts simultaneously, focusing on digital and social: pitched to clients, developed projects internally, and presented final projects to clients.

Fort Worth, Texas, Us

- Defined, developed, presented, and implemented brand strategies through innovative campaigns using all key marketing levers: digital (website, CRM, social media, paid media, consumer surveys, interactive visual aid, webinars, influencer campaigns), sales tools (product brochures, capabilities decks), events (photoshoots, conferences, congresses, symposiums), branding (brand identity, brand guidelines).- Handled all client-facing interactions: conducted weekly status reports, pitched new projects, and presented final deliverables.- Kicked off all projects with creative briefs, conducted brainstorming meetings, led strategy, looked for opportunities to grow accounts, and presented the final project to clients.

Fort Worth, Texas, Us

- Transitioned onto a core account team after supporting the brand engagement team- Oversee and manage project timelines, budgets, reviews, and workflow in WebVantage and Workamajig. - Check all work for accuracy and communicate adjustments or approval accordingly. - Coordinated all the projects internally with the creative teams.- Establish internal and external expectations, serve as the liaison for agency teams regarding information sharing, prioritizing tasks, scheduling meetings, and maintaining clear communications. - Manage multiple accounts such as MOOYAH Burgers, Old Gringo, X-O USA, Good Sprout Company, Novaria, Panther City District, PBS Kids, and Mohegan Gaming & Entertainment.

Fort Worth, Texas, Us

- The brand engagement team advises the core account and creative teams on how clients can foster more customer/consumer engagement through social media, search engines and other digital media projects.- Manage the brand engagement team client roster in a hybrid Brand and Project Management role.- Develop and manage project timelines, estimates, scopes of work, weekly status sheets, project and creative briefs, and budget trackers.- Prepared and presented monthly content calendars with on-trend and on-strategy topics for the creative team to execute on.- Support the new business team when creating social media strategy pitch decks.- Provide digital strategy for clients such as Maverick Fulfillment, Rye 51, InMocean, Surgicept, PHYTO-ZOL, BuffBunny, Little Muffincakes, Lowtown Studios, and Agency Habitat.

Fort Worth, Texas, Us

- Create Agency Habitat's monthly content calendar and develop original social media content on TikTok, Pinterest, YouTube, Instagram, Facebook, and LinkedIn.- Launch paid social media campaigns for clients, schedule organic posts through Sprout Social, community manage through Sprinklr, and boost to target audiences through Facebook Business Manager and LinkedIn Ads Manager.- Recommend new content based on the highest performance of organic social media posts and current trends following monthly analytics reports and optimization meetings.- Optimize Moz SEO campaigns through website crawls, keyword research, and competitor analysis.- Assisted the brand engagement team with monitoring data-driven industry insights, market research and global trends.

Washington, District Of Columbia, Us

Project Manager/ Team Lead for the 2020-2021 Texas Christian University NSAC (National Student Advertising Competition) team.Created a bold campaign for the client, Tinder, and placed 2nd in the nation out of 95 teams. Won 1st in District 10 and won best media plan.- Compose surveys in Qualtrics to analyze over 500 people within our target audience- Conducted over 25 in-depth interviews- Performed trend analysis and social listening research - Organized and held focus groups for concept testing- Responsible for communications with Faculty Advisor and AAF National- Strategize large-scale campaign events that tie into the plan and current brand message- Define a single most compelling statement for the overarching campaign- Implement KPIs to measure the long-term and short-term effectiveness of the campaign- Develop a plans book and pitch deck to present the campaign proposal to AAF and Tinder

Fort Worth, Texas, Us

- Led 30 students virtually during a pandemic- Oversee the agency and each account team. Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities. - Manage day-to-day agency operations, including developing and outlining processes, procedures and tools, negotiating all agency contracts, identifying resource needs and allocation and recruiting accordingly, and assisting in the management of overall agency finances.- Became nationally affiliated with the PRSSA- Gained national and local attention on several client projects- Won multiple student American Advertising Awards for agency's work

Fort Worth, Texas, Us

- Use project management software to open jobs and create project schedules. Included assigning tasks across departments to meet deadlines. - Wrote project briefs for a medical client’s kickoffs. Brief the team on objectives, audience, key deliverables, expectations and budget.- Manage eight social media accounts for a medical aesthetic client. Includes community management and responding to product questions every day. Generated a monthly social post performance report.- Support agency efforts in marketing initiatives on TikTok by sharing strategies to target Gen Z- Assemble client gifts for a medical device FDA approval- Aid with daily agency operations; answering phones, new intern onboarding, inventory control and maintaining spreadsheets

Fort Worth, Texas, Us

- Oversee a team of 7 by creating deadlines and organizing all account projects.- Responsible for all creative deliverables and visual components through direction, concept creation, and approval of work.- Manage creative strategy for multiple accounts.- Direct redesign of client websites, content creation, overseeing social media, and guiding graphic design.- Gaining hands-on industry experience in developing campaigns.

Fort Worth, Texas, Us

- Wrote and developed PR and Marketing campaigns for a Volunteer Mentoring Program for at-risk elementary school children in Fort Worth - Facebook, Instagram, Twitter, and LinkedIn accounts. Ran advertisements through Facebook Business Manager to achieve volunteer sign-up goals. - Created a new logo and introduced new graphics on blogs, newsletters, promotional print materials, and website.

Fort Worth, Texas, Us

- Supervised a team of 5 employees per daily shift- Responsible for daily shift operations, managing cash and sales receipts, inventory control - Marketed and promoted the store on social media outlets

Fort Worth, Texas, Us

- Customer interaction, food and beverage preparation - Quickly promoted to Manager

Chanhassen, Mn, Us

- Food and beverage preparation and serving. Ensured cleanliness in the facility. - Helped the company achieve it’s sales goal and increased revenue growth by 55% by creating a good customer experience and representing the brand accurately.

Fort Worth, Tx, Us

- Worked with collegiate athletes on the Football, Basketball, Volleyball, Beach Volleyball, Swim and Dive teams.- Helped with injury prevention, rehabilitation, pre-practice, post-practice, and game treatments. - Learned time management skills.

Bachelor Of Science - Bs, Strategic Communications, Minor In Design Studies

High School Diploma