● Designed a marketing plan for a new company complete with events and social media accounts ● Led high-impact marketing campaigns, creating and rolling out print and digital marketing materials, including a website, advertisements, and signage to establish the brand’s identity ● Developed and oversaw the digital demand generation strategy to prime the sales pipeline ● Drove digital marketing channels including paid search, display, retargeting, social, and sponsored content● Delivered in-depth digital marketing analysis and reporting on marketing KPIs across the buyer journey

● Designed new logos and graphics for a new boutique, curated new products to fuel increases in sales, and developed the store’s layout

● Embarked on a short-term initiative during the pandemic to completely modernize a mid-sized business with 55 staff, spearheading 3 major system implementations in <1 year to go 100% paperless ● Led the project from start to finish, including managing a $70K budget ● Audited the company’s finances, time management, and workflows to drive performance and productivity ● Implemented new programs and standard operating procedures to maximize the company’s operations ● Designed and led 15+ training courses for 55 staff to onboard them to the software● Eliminated 45% of the cost of paper goods and supplies by automating systems, saving $150K+ ● Saved an additional $350K+ on manual efforts by eliminating redundant and manual tasks

● Co-led store operations, building a best-in-class operation for associates to thrive in fostering win-win relationships with clients while surpassing sales goals

● Established the store as a desired location for events, increasing overall traffic by 12%● Exceeded previous year’s event numbers and sales by 8.5% monthly ● Orchestrated a corporate fundraising event in partnership with 30+ businesses and artisans to provide financial support to multiple charities

● Founded and operated a successful wholesale company and online store

● Developed and established successful brand identity through online presence, community involvement and social media based on consumer activity and industry trends