Madison O’Neill Email & Phone Number

Overland Park, Kansas, United States

Kansas City Metropolitan Area

Orchestrated the tripling of the brand's presence by establishing two new retail store locations and implementing growth-focused sales strategies. Multifaceted role involved daily customer interactions, operational streamlining, and managing a 15+ member team. Developed and executed training programs, conducted market research through focus groups, and consistently exceeded sales goals via data-driven tactics, targeted marketing campaigns, and local partnerships to capture ideal customer.

Chosen to participate on 3-member judging panel of experienced dance professionals for local and large national competition events. Used extensive dance knowledge to provide constructive, verbal, feedback on dance technique, execution, choreography, staging and performance showmanship. Also provided each routine with a numerical score based on performance expectation categories. Played role in awards decisions and presentation events. Competition events were attended by 10-20 dance studios and averaged 1000 dancer participants aged 3-18.

Temporary role in which I managed and oversaw sales opportunities with MedZone product solutions. Focused on identifying new customers as well as supporting active clients such as schools, professional office buildings, retail stores and restaurants with high quality, USA made, FDA approved, boutique hand sanitizer & health hygiene products.

Promoted to this role where I oversaw and developed a 10-state territory for industry-leading wholesale bridal gown designer and manufacturer. Used a consultative and data-driven sales approach to foster success across 62 retail business clients. Generated $4.9M in revenue in 2019 by advocating for 7 bridal fashion labels and providing individualized customer service to unique needs of each client. Examples include: product training, conversion coaching, hiring and employee retention support, cash flow management, merchandising, marketing and branding strategy suggestions, ROI, identifying and capturing ideal consumer demographics, inventory management, task delegation, and organization optimization.

Responsible for managing and conducting customized bridal appointments at flagship retail store, focused on providing high-end experience to find customer's their dream gown, while also accountable for meeting individual & team specific revenue, conversion thresholds. Collaborated with team of 6 to grow store revenue 83% to $1.1M. Worked closely with Product Development, Design and Marketing Teams to test & develop new product while providing consumer feedback to drive seasonal marketing strategies. Also assisted Business Development Team on wholesale side by selling product to retail customers during seasonal trade show events.

Performed all duties related to efficient order fulfillment and organizing incoming shipments to gain better understanding of company's distribution.

• Co-orchestrated a JV and a Varsity team of 35 dancers and their parent booster club. • Lead practices 4 times a week and attended dance team events (games, competitions, appearances, etc.) 1-2 times weekly.• Produced and organized a 2-hour dance fundraiser for 750 attendees.• Choreographed and coached dancers in dance precision, technique, responsibility, time management and academics.• Taught team members to promote school spirit by being positive leaders in their school.• Implemented a demerit system for more positive and professional behavior.• Collaborated with Head Dance Team Coach, Principal, Athletic Director, Band Director as well as team parents to create best possible experience for dancers while staying within district guidelines.

Lenexa, Kansas, United States

Accountable for individualized appointments to outfit the bride as well as all other members of her bridal party to maintain specific sales goals.

• Directed and choreographed for a team of 9 dancers by organizing events, monitoring practices, balancing performance schedules as well as organizing team bonding events.• Attended practices 3 times a week and attended games once a week, also competed in local competitions• Chaperoned 15 kids on a band trip to Orlando where the dance team performed and earned a 2nd place rating.• Demonstrated compassion and concern for the academic and physical well-being of the individuals.• Taught dance skills to high school students via verbal direction and demonstration.• Assessed team performance and provide direction for refinement.• Held members accountable to contract, this includes executing disciplinary action.• Gave team members members agency via choreography opportunities, and open voting on music and costuming.• Facilitated auditions and created system for judges to assess candidates fairly.• Collaborated and communicated with school’s athletic director, assistant coach and dancer’s parents.

• Exhibited exceptional interpersonal and public speaking skills as a professional traveling dance camp leader for up to 15 camps per summer across the United States for middle school, high school and collegiate-aged dancers.• Oversaw up to 500 dancers and coaches and around 4-8 dance instructors per camp.• Served as liaison between camps and NDA corporate team.• Led, mentored and maintained a counselor role for middle school, high school, and collegiate-aged dance team members.• Instructed team leadership classes for up to 40 team captains and dance coach leadership.• Taught 4-5 specialized routines per camp, while also promoting teamwork, dance technique, precision, and confidence.• Directly worked with coaches/directors of the dance teams in terms of customer service issues and teaching specialized curriculum for the needs of each camp session.• Orchestrated logistics of retail Spirit Store resulting in up to $4000 of retail merchandise sales per camp.• Contacted the NDA staff members, coaches and NDA managers prior to camp to plan a unique camp schedule to meet needs of teams attending each individualized camp. • Chosen out of 100 other staff to represent NDA and chaperone group of 25 high school dancers in New York City for the Macy’s Thanksgiving Day Parade.

• Acted as professional traveling dance instructor for up to 15 camps per summer across US• Served as role model, mentor and counselor for middle school, high school dance and collegiate dance teams• Responsible for learning and teaching 4 routines per camp.• Promoted a positive environment for campers by teaching teamwork, dance technique, and confidence.