Madison Parrish Email & Phone Number

Washington, Dc, Us

Greater Saginaw-Midland-Bay City Area

Arlington, Virginia, United States

Global Brands Division

Louisville, Kentucky, United States

One member of a six-person MBA consultant team to provide strategy and marketing support on a strategic business strategy project for Brown-Forman.

Naxos, Southern Aegean, Greece

One member of a six powerhouse female student consultant team that conducted environmental field surveys to gather ecological data on 200+ flora and fauna species and cultural information of 100+ cultural sites in Naxos, Greece. Led ecotourism and environmental behavior change research to identify opportunities to utilize and promote ecotourism activities on the ancient trail system on the island of Naxos as part of the Greek Paths of Culture program. Supported the creation of GIS maps to visualize ancient hiking path networks and surrounding resources and landmarks using ArcGIS Pro software. Compiled a final written client report, including materials for dissemination in the form of a trail guidebook and mobile application and recommendations for future management for three stakeholders: Cyclades Preservation Fund (CPF), Elliniki Etairia (Greek Society for the Environment and Cultural Heritage), and the Naxos Municipal Government.

Sevierville, Tennessee, United States

Sevierville, Tennessee, United States

Ann Arbor, Mi

Richmond, Virginia, United States

Leads and manages high-priority packaging technology innovation projects from inception to commercialization through the Stage Gate innovation process across global Beverage markets; serves as sustainable packaging expert.

Richmond, Virginia Area

Member of Folding Carton and Consumer Paperboard Marketing Team; Leads strategic marketing initiatives across all of WestRock's foodservice paperboard substrates across the globe.Led the development and implementation of market based strategies for the global foodservice paperboard portfolio; Creates differentiated positioning and quantified value propositions for the global foodservice paperboard portfolio; Identifies and supports the development of a portfolio of differentiated paperboard products for the global foodservice market.Led the commercialization of new foodservice paperboard products including marketing and promotion, pipeline management, and tracking progress against goals; Supports the paperboard foodservice and folding carton commercial team’s business development efforts; Develop and execute branded marketing collateral and sales tools to support key commercial programs.

Richmond, Virginia Area

Member of Paper Solutions Marketing Team; Supports strategic and tactical marketing initiatives across all of WestRock's paperboard substrates that serve diverse and unique end markets across the globe; Product markets include Healthcare, Beauty & Personal Care, Home & Garden, Tobacco, Commercial Print, Beverage, Food, Foodservice, Liquid Packaging, Security Packaging and Specialty Products. Managed opportunity identification research for expanded participation across end markets and geographies; Proposed business models and capabilities required to compete and win in target segments; Developed and execute compelling and quantified value propositions, competitive intelligence, product performance testing, marketing collateral and customized customer presentations; Supported the global Paper and Packaging Solutions commercial teams; Assists with the identification, development and commercialization of new products.

Richmond, Virginia Area

On July 1, 2015, MWV and RockTenn merged to become WestRock. Continued in the WestRock Sales Rotation Program after merger through December 2016; Spent 6 months working with and learning from the North American Beverage Sales Team in Richmond, VA in third rotation of program; Graduated from the WestRock Sales Rotation Program in December 2015.

Bristol, United Kingdom

The MWV Sales Rotation Program is a two-year rotational development program with a learning and skills oriented focus on Customer Service, Marketing, Sales, and Commercial Excellence. The program supports MWV's global strategy and commercial excellence vision with an emphasis on engaging and implementing MWV's core commercial competencies and skills including consumer, customer, and market understanding, strategic marketing, customer engagement, product knowledge, business and financial acumen and commercial leadership.Rotation 1: International Food and Beverage Customer Service, Paperboard Operations - Richmond, Virginia, USARotation 2: UK and Ireland Beverage Marketing, UK and Ireland Sales & Marketing - Bristol, United KingdomRotation 3: North American Beverage Sales - Richmond, Virginia, USA

Richmond, Virginia Area

Assisted the Vice President, Directors, and Managers of the MWV Food Service Marketing team with all daily endeavors and tasks; Supports the development of the opportunities identified during the Front-of-House innovation pipeline build process with a focus on advancing design projects through the Stage Gate process throughout October 2014; Provides commercialization support for new Food Service products; Leads work to update the existing Food Service Sales Toolkit; Supports the development of strategy, value propositions, and optimization of various other Food Service products

Richmond, Va

Assisted Director and Managers of Market & Competitive Intelligence and Brand Engagement; Completed market and economic research regarding company growth, potential opportunities, and competition within MWV's strategic business units; Actively implemented market research to shape, promote and engage the MWV brand with its customers; Developed various product value propositions and brand story messaging; worked with multiple SBU marketing teams to implement strategy through market research and analysis; assisted with multiple customer engagements using Brand Engagement and Market & Competitive Intelligence resources and analysis

Richmond, Virginia Area

Assisted Director and Manager of Brand Strategy in all daily endeavors and tasks; Completed research on social media and Google Analytics to determine areas of significance and areas that need improvement; Participated in specific Brand strategy projects, such as 2012 MWV Corporate Holiday cards, 2012 MWV Corporate Photo shoot, and 2012 Intern Video Diaries; Helped express and shape the MWV brand on a daily basis

Geneva Area, Switzerland

Assisted Bridges Weekly publication editor in formatting, drafting, and publishing Bridges Weekly periodical; Wrote and edited numerous articles focusing on international economics, international trade, and sustainable development topics; Consistently researched news and media in preparation for upcoming articles and issues; Coordinated with all internal and external required representatives to finalize publications

Richmond, Virginia Area

Assisted Director and Manager of Brand Strategy and Management; Authored and formatted Executive Profiles Booklet for investor, Authored revisions to MWV's Brand Standards/Guidelines; Participated in and lead inter-agency focus groups; Coordinated and managed Corporate Photo Shoot involving Brand Team, outside agencies, and outside photographer/crew; Formatted creative briefs for 2011 Corporate Holiday Cards; Centralized and developed Communications Channels dashboard

Chester, Va

Performed full spectrum of restaurant customer service duties; waitress, cashiers, food and drink preparation, clean-up, daily opening and closing, ordering of food, budget reconciliation

Richmond, Va

Rotated amongst and provided assistance to all internal corporate offices; Human Resources, Distribution, Comptroller, Marketing, Customer Service, Research and Development, Procurement, Store Operations, and Pharmacy

Master Of Business Administration - Mba

Activities and Societies: Dow Sustainability Fellow, 2023 First Year Community Impact Scholar, 2023 Section 2, Inclusion Chair, 2022.

Master Of Business Administration - Mba, Innovation & Sustainability

Completed the "Driving Innovation in Society - The Swedish Context" short course at The Stockholm School of Economics in Stockholm.

Master Of Science - Ms, Behavior, Education, And Communication

Activities and Societies: BEC Track Leader, 2022 - 2023 First-Year Representative, SEAS Student Government, 2021 - 2022 BEC.

Bachelor Of Arts (B.A.), Economics And Communication Studies

Activities and Societies: Division I Varsity Field Hockey, Connor House, Howard Hughes Medical Institute Strategies for Success Program.

Accelerated High School Diploma, Valedictorian Of 2009 Class

Activities and Societies: Class Valedictorian; National Honor Society, National Latin Honor Society, Beta Club, Keyettes; Selected.