Madison Hahn Email & Phone Number

San Diego, CA, US

New York, US

• Manage the development and communication of all strategy, while owning responsibility for leading campaign development, activation, and innovation
• Handle day-to-day management of the Social Analysts, including project management to ensure timely delivery of tasks and career development
• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day-to-day contact and partner agencies by ensuring a seamless communication processClients: ConAgra Foods, Art Institute of Chicago

Instagram - @MaddieeeatsTikTok - @Maddie.eats

Columbia, MD, US

• Responsible for Media implementation and optimizations across Paid Social, Amazon Display, & Programmatic Display with a focus on DtC ecommerce, boutique retail, and B2B campaigns
• Manage multi-million-dollar client budgets, issuance/revisions of insertion orders, and oversight of clients' billing and financial reconciliation on a monthly and quarterly basis
• Manage an entry level direct report who works cross-channel on Amazon search and display, along with collaborating with analytics, SEO, SEM, CRM, and leadership teamsClients included: Merkle Inc., Nespresso USA

Columbia, MD, US

• Executed display, paid social, and digital video campaigns, involving campaign building, media buying and ad trafficking across a variety of vendors and platforms
• Built trafficking sheets to generate through 3rd party ad server tools such as Double Click Campaign Manager
• Pixel and tag generation, implementation, and quality assurance
• Managed ad budgets, including allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis, and resolution.
• Analyzed campaign performance and provided optimization recommendations dailyClients included: Merkle Inc., Nespresso USA

Columbia, MD, US

• Executed media plans and buys across display, video, and paid social media channels, including setup, delivery, optimization, and reporting of campaigns
• Independently developed performance reporting, analysis, and data-driven optimizations
• Maintained awareness of new marketing platforms and techniques, as well as looked for opportunities to innovate and develop new techniquesClients included: Citizens Bank, World Vision USA, Merkle Inc., Nespresso USA

92866 Issy Les Moulineaux Cedex 9, FR

• Organized, coordinated, and executed events
• Conducted market research with surveys on improving dining services
• Designed monthly calendars, flyers and website for Pitt’s Campus
• Served as a liaison between many of the on-campus eateries and the head of the marketing department
• Developed content for social media accounts which includes Instagram, Twitter, Facebook, and Snapchat
• Delivered clear, concise messages to team members, future and present students (consumers), employees, and the general public

Cranberry Township, Pennsylvania, US

• Analyzed and reported on website and digital marketing activity using Google analytics and other reporting tools.
• Successfully assisted marketing team in increasing social engagement 35% in 10 weeks.
• Utilized a range of marketing technology to help produce website campaign landing pages and marketing emails to support marketing campaigns.
• Created effective content strategy with social and email marketing with high engagement and user retention rate.
• Developed promotional content including blogposts, press releases, presentations, etc.
• Monitored all corporate social media accounts and websites to ensure positive online presence.

Florence, Tuscany, IT

• Worked closely with the Digital Marketing Supervisor to develop, monitor and update digital dashboards while watching for trends and reporting
• Worked with SEO and SEM tools and platforms to create keyword mapping
• Provided support and fresh ideas for development and launch of brand website and mobile enhancements
• Developed promotional content including blogposts, white papers, pitch decks, presentations, etc.

Schnecksville, PA, US

• Performed tasks as an entry level intern and was presented with many opportunities to observe a small business thriving in the ever-changing global market.
• Sat in on business calls, acquiring firsthand experience at seeing how companies interact.

Bsba, Marketing, International Business, Italian

Marketing, International Business