Freelancing content creation and production services.

• Publishes daily content and monitors performance on @NYXCosmetics, @essie, @Thayers,@EyeBuyDirect• Moderates and interacts across social channels in an authentic manner true to each brand/channel (TikTok, Instagram, Twitter, Facebook, YouTube) and participates in the comments section and social chatter across all channels• Identifies social trends and pertinent conversations to use for social copywriting• Cultivates relationships and conversations with potential brand ambassadors, influencers, community members and content creators• Maintains standardization for engagement responses and guidelines for frequently asked questions and new product launches• Produces weekly and monthly performance reporting & analysis to provide recommendations to clients/team to help advise strategies• Leads community based content-generation programs and initiatives, on an ongoing basis but also key moments such as product launches or cultural moments

• Developed and continually enhanced the organic social media strategy and contentcalendars for @magicfashionevents and @sourcingatmagic social platforms (Instagram,LinkedIn, Facebook, TikTok)• Managed various stages of planning, design, and production of multi-day events toamplify social media presences (photo opportunities, custom activations, networkingopportunities)• Sourced and built relationships with photographers, videographers, stylists, social contentcreators, agencies, and brand/social team interns to successfully execute event operationsand creative production needs• Negotiated and wrote contracts while managing $100k+ social media budget forvideo/photo content shoots, processed all purchase orders• Developed creative briefs for social content based on insights and trends, acted as lead inthe briefing process with contractors and external agencies• Conceptualized, created, edited, and published daily original content• Worked with various teams and departments internally/externally to ensure content wasproduced efficiently and delivered within budget parameters, followed established policiesand procedures, met deadlines, and satisfied creative expectations• Managed strategy/implementation of real time social coverage & content capture bysocial teams/agencies/video & photo vendors during key events and seasonal brandmoments like activations, sponsorships, panels, and community gatherings• Owned and enhanced the process for social media reporting to measure impactthroughout the marketing funnel, presenting monthly and quarterly to internal stakeholders

• Engaged with community and successfully lead campaigns for locationlaunches and promotions with 100% booking of first 4 weeks• Email marketing campaigns lead to a 40% increase in clicks in the first two months• Acted as virtual assistant for bookings, website building, social media management, scheduling for CEO of company

• Coordinated all emails for three brands daily to ensure successful delivery to customer• Increased open rates and conversions by developing strategies, segmentations,and writing subject lines• Approved all linking, segments, creatives, and products for each brand email whileassisting with overall brand marketing promotions and media developments

• Delegated projects and tasks to 4 other people to ensure daily content delivery of video and photo for website upload • Staged, shot, edited, and uploaded 250+ photos per day of daily events, sports, campers to website