Madison Schroeder Email & Phone Number

Florida, United States

• Lead, strategize, and manage the marketing and communications department, ensuring best practices, emerging trends, and quality assurance. • Hire, supervise, develop, and lead a dedicated department team. • Develop social media content plans consistent with the company’s brand identity and mission. • Create meaningful content across all social media platforms to enhance customer engagement. • Manage a high volume of social media posts and ensure timely, brand-consistent communication with followers. • Suggest and implement new features, such as promotions and contests, to boost audience engagement. • Utilize analytical tools like Google Analytics, Hootsuite Pro, and Facebook Insights to monitor, evaluate, and grow social media effectiveness. • Use or assign graphic design tools like Canva to create effective posts for social media and the website. • Maintain an active presence on all social media platforms and prepare monthly marketing reports. • Market Easterseals Florida through social media, recommending boosts, ads, and email marketing campaigns within the annual budget. • Manage the email database, keeping it current and scheduling email blasts. • Regularly review and update the Easterseals Florida website to keep content fresh. • Develop collaborative and effective interpersonal working relationships with other departments.

Florida, United States

• Developed social media content plans that are consistent with the company's brand identity and mission.• Created consistent, meaningful content on all social media platforms, including designing, writing, and editing social media posts and campaigns, with the goal of improving customer engagement.• Managed a high volume of social media posts.• Communicated with social media followers, including accurately responding to queries in a timely manner, and with responses that are consistent with Easterseals brand identity• Suggested and implemented new features to develop brand awareness e.g. promotions and contests to increase audience engagement.• Developed and managed social influencer programs and attend social influencer events.• Used analytical tools such as Google Analytics, and Facebook Insights to monitor, evaluate and grow the Easterseals Florida's social media effectiveness• Used graphic design tools such as Canva to create attractive and effective posts for social media and website use.• Ensured that Easterseals Florida has a current and active presence on all social media platforms• Prepared, at a minimum, monthly reports on social media marketing efforts. Made recommendations to adjust the social media marketing strategy for optimal results.• Stayed up to date on best practices and emerging trends in social media.• Developed effective interpersonal working relationships with program staff and other Easterseals Florida staff.• Promoted programs through social media, including making recommendations for boosts and ads, and email marketing campaigns within an annual budget.• Kept email database current with families, individuals served and community contacts• Reviewed and updated the Easterseals Florida website regularly keeping it current and fresh at all times.• Performed other duties as assigned.

Tampa, Florida

• Provided general administrative support to the development department. • Assisted with special and fundraising events and other Easterseals Florida events. • Collected materials needed for events, including making pick-ups and deliveries.• Made requests via phone, writing and in person for sponsorships and other gifts.• Composed social media language and visuals for our Facebook pages for A Pair to Remember and Get Down to Business, Instagram Stories, our event websites, and LinkedIn event page. In addition to MailChimp, Constant Contact, and Canva.• Composed sponsor boards, and sponsor packets for A Pair to Remember Tampa and Get Down to Business Tampa.• Receipted and deposited checks.

Orlando, Florida Area

• Assisted with Event Orders for any party with a bar and menu selection.• Answered phone calls and e-mails regarding regular reservations and/or group dining.• Sent e-mails to marketing outlets such as Orlando Weekly, Visit Orlando, Experience Kissimmee, and personal contacts with upcoming special specials/events.• Curated and maintained the New Year’s Eve party guest list and contacted those guests.• Created custom menu options for those with dietary accommodations in private dining.• Various tasks including but not limited to: ReServe Cloud, Mail Chimp, OpenTable Guest Center, and TripleSeat.

Orlando, Florida Area

• Worked closely with the ICON Orlando (360), formally The Orlando Coca-Cola Eye - in addition to 6 various clients. These included: Sofra Mediterranean Grill, Orange County Brewers, The Skeleton Museum, Slate Restaurant and The Starflyer.• Planned ​and​ ​executed ​social media strategy.• Content​ ​amplification on all platforms.• Sourced ​creative inspiration and industry analysis.• Editorial calendar management ​and​ ​curation.• Replied to guests' messages on Facebook Messenger.• Various tasks associated with media and social media, including but not limited to: Google Drive, Dropbox, Gsuite, Facebook, Instagram, Twitter, Google+ Reviews, Yelp, Tripadvisor, AirTable, Agorapulse, Buffer, Loomly.

• Completed challenges for the VIP Spring/Summer/Fall Section in addition to the regular challenges.• Gained resume-building experience while being part of the network.• Answered questionnaires that will help improve Pearson’s products.• Learned more about the Pearson company.• Shared my student voice on product development.

Orlando, Florida

• Worked closely with the I-Drive 360 clients.• Planned​ ​and​ ​executed​ ​social media strategy.• Content​ ​amplification.• Sourced ​creative inspiration and industry analysis.• Editorial calendar management ​and​ ​curation.• Various tasks associated with media and social media, including but not limited to: Google Drive, Dropbox, Gsuite, Facebook, Instagram, Twitter, Google+, Yelp, Tripadvisor.

• Promoted Textsurf on my social media accounts.• Participated in weekly challenges/tasks.• Contacted influencers (e.g. bloggers, YouTubers) to collaborate with.• Assisted in more brand exposure.

• Promoted the brand on campus in addition to my social media accounts• Weekly challenges/tasks• Presented input on design new prints and products• Learned about sales and marketing

Bachelor Of Science, Hospitality Administration/Management

Activities and Societies: NACE, KSES, Eta Sigma Delta - Magna Cum Laude

Associate’S Degree - Magna Cum Laude, Liberal Arts And Sciences/Liberal Studies

Activities and Societies: Phi Theta Kappa (2015-2017)

High School Diploma - Magna Cum Laude, 9-12

Activities and Societies: National Honor Society, Interact, Spanish Club, Dance Team, Yearbook, Weightlifting, Peer Mentor