Madison Smith Email & Phone Number

Boston, Ma, Us

• Leads integrated marketing campaigns and sponsorship programs aimed at promoting brand awareness, attracting talent, and contributing to overall employee experience. Manages external partnerships focused on tech and DEI to support global brand business partners. • Manages integrated marketing campaigns and sponsorship programming. Sponsorships include: Grace Hopper Celebration, Afrotech, National Black MBA Association Conference, Statue of Liberty, Lesbians Who Tech, Rewriting the Code, . •Responsible for evaluating new partner opportunities and overseeing contract management, renewal and negotiation. •Partners with the analytics team to develop and measure the effectiveness of integrated marketing campaigns and sponsorships to further YOY sponsorship portfolio recommendation.

Madison, Wi, Us

• Led the entertainment and sport sponsorship portfolio for a Fortune 500 company.• Headed key experiential programming projects from conception through implementation of music entertainment and sports sponsorships involving Green Bay Packers, Atlanta Falcons, Milwaukee Brewers, Summerfest, and Atlanta United Soccer.• Directed company’s project planning and execution that resulted in obtaining the naming rights for MLB stadium. Developed and implemented promotional strategy, oversaw branding, experiential programming, marketing campaigns for opening day and 80+ experiential activities and events for every Milwaukee Brewers home games. • Developed and executed new marketing strategy and campaign expanding the stage and venue for a 10-day Summerfest Music Festival (largest in the US) with 500K attendees. Added a popular experiential event offering 20 bands/artists. • Directed company’s project planning and execution that resulted in obtaining the naming rights for MLB stadium. Developed and implemented promotional strategy, oversaw branding, experiential programming, marketing campaigns for opening day and 80+ experiential activities and events covering every Milwaukee Brewers home games. • Conducted extensive data analysis of all marketing campaigns to measure social media engagement, customer interaction, shareability, email click-thru rate, and onsite traffic increases.

Green Bay, Wisconsin, Us

• Headed affinity brand sponsorships and experiential marketing operations for Green Bay Packers, Milwaukee Brewers, Wisconsin Badgers, Minnesota Wild, Milwaukee Film Festival and Wisconsin State Fair. • Created and developed two Milwaukee Brewers digital promotional offers to secure new household acquisition. Results delivered a 40% increase adding 1400+ new customer accounts. • Directed the collaboration and tactical execution of marketing strategy, mass media advertising, and promotional campaign to increase company’s brand awareness partnering with NFL, MLB and NHL decision-makers and team athletes. • Led partnership with Green Bay Packers to create the first-ever experiential traveling exhibit handling logistics, PR, comprehensive communications plan, location selections, digital marketing, and branding.

New Berlin, Wi, Us

• Developed and managed relationships with national clients and partner agencies including Phillip Morris, Nissan, Indian Motorcycle, and Rodale.• Executed national experiential marketing events for Nissan including project management, logistics, budget, staffing, resource allocations, and marketing collaterals. Results generated 70,000+ leads and 12,000+ vehicles sold.

New Berlin, Wi, Us

Milwaukee, Wi, Us