Madison Tracy-Atkinson Email and Phone Number
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Madison Tracy-Atkinson personal email
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I am a Senior Digital Marketing Professional with 7+ years of experience in content creation and social media strategy.My goal is to build authentic, infectious audience messaging and media to help companies reach new heights. To do this, I leverage trendsetting, brand-focused, and SEO-friendly content strategy to raise the bar for ROI-focused engagement.• Results-focused professional with a “people-first” attitude.• Dot-connector with a keen sense of creating simple and engaging content.• Life-long learner with a knack for market research and trends.Specialties: TikTok, Short-Form Videos, Content Strategy, Content Creation, Marketing, Social Media, Communications, Lead Generation, SEO, Financial Literacy, Investing, Crypto
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Content Marketing StrategistAltoNashville, Tn, Us
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Communications DirectorBoth Hands Foundation Jul 2024 - PresentBrentwood, Tennessee, Us -
Digital Marketing ConsultantMarketing Contracts Jun 2023 - Present• Generated 1.1 million views across 7 User-Generated Content (UGC)-style videos leveraged as ads for the Simon® American Express® credit card via end-to-end production planning and management.• Crafted the content strategy roadmap and social listening strategy for Pesto Mastercard®; Designed detailed, weekly content plans, posts, and short-form videos across platforms such as TikTok.• Analyzed social trends and engagement to increase social impressions and lead generation; focused on authentic messaging and a strong call to action when writing, recording, presenting, and editing media.• Performed as a talking head and image for the Cardless brand on TikTok, other media, and client tutorials.• Directed marketing initiatives for the Community Christian Day School to foster community to improve the brand’s image and recruit prospective students.• Oversaw and crafted all of the Day School’s digital content (Google My Business page, 3 organic posts weekly, Meta ads, monthly newsletter, and blog) totaling 16-20 official content pieces monthly.
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Content Marketing StrategistAlto Dec 2021 - Jun 2023Nashville, Tennessee, Us• Conduct market research to keep up with rapidly growing/diversifying investor target audiences and create SEO-friendly marketing via blog posts, videos, emails, newsletters, and ads.• Craft quick, engaging videos and blogs to support the company’s mission in creating financially literate customers to support them in making smarter investment decisions.• Support leadership’s partnership with content freelancers to capture emerging market trends and follow up on new outreach strategy while ensuring consistent brand voice across all channels.• Streamline all marketing material to translate topics and themes across platforms; Adhere to the content calendar to align message continuity with high-level marketing strategy.• Monitor and capitalize on world news/related markets to create engaging content for agile business.
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Marketing Communications ManagerCybermaxx Mar 2021 - Dec 2021Chicago, Il, Us• Interviewed and pulled information from technology-focused, cybersecurity professionals to translate/code-switch technical topics into simplified, high-level, and engaging blog content for non-technical audiences.• Refined the corporate brand presence, outreach strategy, and operational goals across media channels; Tracked KPIs for B2B and B2C advertising using proprietary tools to turn engagement analytics into insight.• Built virtual graphics/assets, monitored communications channels, and interacted with users and customers to continue to spark positive engagement via events, social media, PR campaigns, online forums, and blogs.• Responsible for corporate internal communication (in addition to external) to keep employees informed and engaged to align them with leadership priorities and to drive company culture/values. -
Marketing Communications SpecialistBedroc Jan 2019 - Mar 2021Franklin, Tennessee, Us• Responsible for managing external content (social media, print, email marketing, advertisements, press releases, digital media, and website), which reached an audience of 6,000+. • Wrote and deployed email marketing campaigns as well as web content through HubSpot.• Increased social media engagement across Facebook, Twitter, Instagram, and LinkedIn by designing content that leverages each platform’s tools and target audiences.• Designed, crafted, and produced creative social media posts and videos during peak engagement times to attract new followers via effective messaging that aligns with the corporate brand presence.• Managed and created a portfolio of SEO/ target keywords and improve the company’s rank in search engines via Google Ads keyword management.• Responsible for corporate internal communication, including a weekly all-employee newsletter to keep employees informed and engaged as it aligns with leadership priorities and the company culture.• Copywrote content for landing pages, blogs, and press releases with a keen attention to detail to ensure value-driven content and increase earned media opportunities. • Designed sales presentations with an emphasis on clarity, brevity, and storytelling to encourage high-level client and customer acquisition. -
Facility Director - Vanderbilt UniversityKappa Alpha Theta Headquarters Jul 2017 - Mar 2021Indianapolis, In, Us• Collaborate with undergraduate executive office members to develop a safe, inclusive, and engaging environment for chapter members and their guests.• Perform administrative functions such as payroll management, routine maintenance, and repairs. -
Facility Director - University Of KentuckyKappa Alpha Theta Headquarters Aug 2020 - Dec 2020Indianapolis, In, Us• Oversaw the opening of a new 24,000 sqft facility and supervise 50 on-site members and 2 employees while responsible for all aspects of facility operations (vendor negotiations, warranty forms, and repairs).
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Communications SpecialistTennessee Secretary Of State Feb 2018 - Aug 2018Nashville, Tn, Us• Designed visually appealing graphics to use across all social platforms (Facebook, Twitter, and Instagram) and wrote email marketing campaigns. • Produced press releases and pseudo-event press releases shared by local and national news stations. • Conducted market research to identify trends to leverage viral topics and up to date best practices to reach wider audiences and increase name recognition. • Served as a department spokesperson to ensure effective media relations strategy.• Performed content audits across all channels to identify gaps and regularly provided recommendations to communication and marketing teams regarding outreach strategy. • Acquired and cultivated media relationships by providing thought leadership to drive innovative communications solutions; Ensured media content was true to the representative, on-trend, and clickable. -
Communications InternTennessee Secretary Of State Sep 2017 - Feb 2018Nashville, Tn, Us• Crafted press releases, posted on social media, and gathered department highlights for the extensive, 2017 Facts & Figures external report document.• Constructed voter registration kits and revamped lesson plans to increase registration via clear instructional communication; Gathered statistics on the 100+ 2016/2017 civics essay contest submissions.
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Communications InternChoice Media & Communications Jan 2017 - May 2017Franklin, Tennessee, Us• Collaborated with leadership to communicate established brand standards to drive consistency across the organization and conducted market research to stay up to date with marketing topics and target audiences.• Created a social calendar and standardized posting strategy/procedure for the company’s Facebook, Twitter, and Instagram profiles to optimize online engagement and views.• Created media advisories and press releases and conducted client research in an agency environment. -
Student Body PresidentMiddle Tennessee State University (Mtsu) May 2016 - May 2017Murfreesboro, Tn, Us• Served as a primary liaison for 23,000+ students with the Marketing Department, school administration, regents, and state government while managing a $190k annual budget. -
Student Government Association Vice President Of MarketingMiddle Tennessee State University (Mtsu) May 2015 - May 2016Murfreesboro, Tn, Us• Increased social media followers by 25% and created a new social media platform for university outreach titled “Humans of MTSU,” to bridge the gap between the student body and the Student Government.• Oversaw marketing communication and digital branding in public relations and advertising content.
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Student AmbassadorMiddle Tennessee State University (Mtsu) May 2014 - May 2016Murfreesboro, Tn, Us
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Resident AssistantMiddle Tennessee State University (Mtsu) May 2014 - May 2016Murfreesboro, Tn, Us
Madison Tracy-Atkinson Skills
Madison Tracy-Atkinson Education Details
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Middle Tennessee State University (Mtsu)Gpa: 3.9 -
Lipscomb UniversityGpa: 4.0
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The Washington Center For Internships And Academic Seminars
Frequently Asked Questions about Madison Tracy-Atkinson
What company does Madison Tracy-Atkinson work for?
Madison Tracy-Atkinson works for Alto
What is Madison Tracy-Atkinson's role at the current company?
Madison Tracy-Atkinson's current role is Content Marketing Strategist.
What is Madison Tracy-Atkinson's email address?
Madison Tracy-Atkinson's email address is mt****@****tsu.edu
What is Madison Tracy-Atkinson's direct phone number?
Madison Tracy-Atkinson's direct phone number is +161547*****
What schools did Madison Tracy-Atkinson attend?
Madison Tracy-Atkinson attended Middle Tennessee State University (Mtsu), Lipscomb University, The Washington Center For Internships And Academic Seminars.
What skills is Madison Tracy-Atkinson known for?
Madison Tracy-Atkinson has skills like Social Media, Public Speaking, Event Planning, Public Relations, Social Networking, Community Outreach, Research, Writing, Marketing, Marketing Strategy, Media Relations.
Who are Madison Tracy-Atkinson's colleagues?
Madison Tracy-Atkinson's colleagues are Romar Siasat, Jeffrey Lamont, Lindsey Johnson, Ryan Fanene, Tony Mathias, Josh Benus, Morgan Q..
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