Madison Whittington Email & Phone Number

Vancouver, WA, US

Portland, Oregon Metropolitan Area

Portland, Oregon Metropolitan Area

Austin, Texas, United States

• Oversee a set of accounts managed by a team of Client Success Managers, with a focus on client satisfaction, retention, renewals, and growth.
• Onboard new accounts, working closely with Strategy and CSMs to ensure a smooth and easy process for all parties.
• Develop trusted partnerships with stations and clients, serving as an initial escalation point on account work. Resolve escalated account issues in a timely and effective manner, keeping other leaders informed and.
• Oversee process and workflow, taking the lead on team team projects and initiatives.
• Train and coach new Strategic Account team members.

Austin, Texas, United States

Consultative digital marketing lead for Nexstar’s largest strategic advertisers. Partnered with the Media Strategy team on pre-sale client pitches, then collaborated with Sales on successful post-sale client management campaign activation. Served as Strategic lead on accounts, overseeing campaign set up, collaborating with operations teams on fulfillment.

Austin, Texas

• Account Manager for Nexstar Digital Agency Services
• Manage over $4M of annual digital revenue across a portfolio of 6-8 Nexstar Broadcast Stations, 7 teams, and 3 sales paths
• Lead management of key accounts from strategic planning through campaign reconciliation and wrap
• Act as a consultative digital marketing lead for sales teams by informing strategy and ensuring successful post-sale client management and flawless execution of campaign activation
• Provide strategic recommendations, support in proposals and renewals, and monthly/wrap reporting for clients
• Trained and coached new talent across Client Success team

Austin, Texas Area

• Reporting:
• Pull customized reporting from appropriate sources, including Platform Insights, DFP, Moat, Simpli.fi, Adwords, and Facebook
• Compile and analyze campaign data for campaign optimizations
• Proof wrap decks for accuracy
• Update 3rd party adjustmentsClient Services
• Conduct weekly calls with clients alongside campaign reporting

Austin, Texas Area

• Managed Digi.City site content and schedule blog posts on Squarespace
• Wrote and scheduled tweets through Buffer
• Researched and curated industry news for blog and Twitter
• Developed and managed social media strategy and influencer lists
• Grew Twitter following from 50 to 1,800+
• Transferred original blog content to SmartAustin, a city-run website, to help create a Smart City Roadmap for the City of AustinAll about urban innovation, Digi.City is an exploration of Smart City technology and policy.

Austin, TX

• Assisted with scheduling and writing copy for social media on Twitter, Instagram, and Facebook
• Compiled and updated media and influencer lists
• Wrote and designed e-newsletters sent to 700+ clients; received positive feedback from recipients
• Sent press releases to local media outlets and social media influencers regarding clients’ upcoming events
• Conducted social media case studies through comparative research for clientsSmall Coffee is a digital marketing firm with a local focus in Austin, TX.