User Experience Designer
CurrentLed the UX design process for three key projects: 7Search PPC website, Advertiser App, and Affiliate App.Conducted extensive user research, including over 30 in-depth interviews, usability testing with 15 users, and A/B tests to gather insights that shaped the design and project roadmap.Created detailed user personas, user flows, and information architecture to enhance the overall user experience.Designed wireframes, prototypes, and high-fidelity mockups using Figma, ensuring seamless user interactions and visual appeal.Collaborated closely with developers to guarantee smooth implementation and successful product launches.Visual Design: Delivered a range of design assets, including logos, social media graphics, client advertisements, blog thumbnails, and presentations.Key Achievement: Boosted website dwell time by 725% through a complete redesign, increasing average session duration from 48 seconds to six minutes and 36 seconds.