MADLAB Design is a Portsmouth, NH-based, independent marketing agency that has been helping businesses tell their stories and achieve their growth goals since 2004. We take a data-driven approach to small business marketing. What Makes MADLAB Different?Focus on Strategy: We don't just create pretty visuals; we dig deep to understand your business, your target audience, and your unique value proposition. This strategic foundation ensures that everything they create is aligned with your goals and drives measurable results.Data-Driven Design: We leverage data and analytics to inform their design decisions, ensuring that your website and marketing materials are not only visually appealing but also effective in converting visitors into customers.Animation Expertise: We bring your brand to life with high-quality video animation, perfect for explainer videos, social media ads, and website elements.Partnership Approach: We believe in working closely with our clients as partners, providing ongoing support and guidance throughout the marketing journey.How MADLAB Helps Companies:Branding and Identity: Develop a strong brand identity that resonates with your target audience and sets you apart from the competition.Website Design and Development: Create a user-friendly and conversion-focused website that showcases your brand and drives leads and sales.Analytics & Reporting: Using your data to provide insights for future opportunities and optimizations.Video Animation: Explain your product or service in a compelling and engaging way with custom animation.Marketing Strategy and Planning: Develop a data-driven marketing strategy that aligns with your business goals and budget.

Responsibilities:Developed and executed a comprehensive marketing strategy aligned with business objectives and target audience insights.Oversaw all marketing functions, including brand management, content marketing, digital marketing, public relations, and event marketing.Lead the development of compelling brand messaging and storytelling across all channels.Leveraged data and analytics to measure campaign performance, identify trends, and optimize budget allocation.Managed and developed a high-performing sales and marketing team, fostering creativity, collaboration, and data-driven decision-making.Stayed at the forefront of marketing trends and technologies, exploring and implementing new opportunities for growth.Partnered with sales and other departments to ensure alignment and optimize the customer journey.

Held a contract position focusing primarily on cross-channel creative and design, supporting retail, sales, and social channels. Lent insight into Marketing Strategy initiatives, and website design / feedback.

Provided cross-channel strategic marketing and digital direction for all agency clients. • Lead creative and development of client and agency websites & digital creative• Developed lead-gen and lead-nurture campaigns for e-retail / agriculture / tourism• Created and reported on Social, Paid, and SEO campaigns• Managed small team of developers, as well as agency partnersClients: Champion Seed of Iowa, Destination Salem, Salem Haunted Happenings, Peabody Essex Museum, BH Genetics, Local Seed Co, SEEDWAY, Salem Inn

Manage all facets of Marketing for 24 schools.Generate leads for enrollment and staff recruitment.Provide Creative Direction and design internal and external collateral, across all channels.Lead the implementation of integrated marketing plans for the Little Sprouts brand, including the execution of brand strategy, advertising, and digital media plans.Own tactical responsibility related to implementation of digital strategies (Google AdWords, Facebook, etc.) within top priority campaigns and messaging.Led website redesign (concept, architecture, design, build) providing exceptional brand experience for new and current families.Develop new collateral for sales and marketing materials to ensure brand integrity and promote Little Sprouts as the early education provider of choice.Analyze marketing campaign performance to determine drivers for tactical optimization and innovation initiatives.Collaborate with a cross-functional team within Little Sprouts to achieve the brand’s goals and mission of engaging, educating and activating the Little Sprouts target audiences.Manage external agencies and supplier partners in executing the marketing plans.Use market research to create deep intimacy with specialized market needs.Write, coordinate, monitor, and maintain marketing tools for communication including email blasts, press releases, and media requests.

Recommend, prioritize, and deploy an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies.Partner with the account team to derive insights from research (primary and secondary) and identify opportunities for our clients to meet and exceed their competition.Design measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns.Interface effectively with account, media, and creative teams to seek creative ideas and provide input.Build, Manage and Report on Pay Per Click, Display and SEO campaigns to meet and exceed client expectations. Develop POVs on new trends, behaviors, and technologies in the digital space.Educate and inform internal teams to foster confidence with all types of digital engagements.Design, Develop and Maintain client websites using the latest responsive techniques. Specialize in Wordpress CMS customization / integration.

strategized and executed digital and marketing strategy across all channels, optimized and tracked campaigns to increase engagement and conversion. wrote press releases and maintained archive of news and press online. wrote, designed, deployed and tracked email marketing to public and membership. managed seasonal marketing support.designed, built and maintained Club websites and social platforms.managed relationships with agency partners & vendors.

strategized and executed all digital marketing efforts for the resort and subsidiaries which include retail, restaurants, on-hill, food & beverage, golf and other outlets.planned, implemented and optimized campaigns using established and emerging digital mediums to drive ecommerce, social engagement and general traffic, including email segmentation, SEM, display, social campaigns, SEO, retargeting & mobile.was responsible for large portion of overall marketing budget. worked with vendors to optimize campaigns and to maximize ROI.designed, built and maintained all resort websites. spearheaded valuable partnership with Foursquare, placing Mount Snow in the forefront of ski resort location marketing.provided overall creative direction for team.

worked in digital space as lead digital designer/developer. concepted, art directed and built websites, banner advertisements and animation projects for regional and national clients. researched & stayed current on emerging web technologies and trends. worked closely with creative director, art directors and account personnel. spearheaded agency’s leap into social media for clients.

worked in traditional and digital space conceiving of and executing original creative for use in print advertising, direct mail, trade shows, business identity and collateral. designed, built and managed client websites and created animation for web and CD-Rom applications.