Building businesses around the e-commerce ecosystem in Asia.⚡️Regulatory Services, Marketplace Management & Order Fulfilment for brands looking to do business in SEA⚡️Headquartered in Singapore, with offices in Bangladesh, Sri Lanka (and Nepal soon)⚡️Affiliate, Reseller and Drop-shipping models

Private Dining, Party Catering, Culinary Experiences

The Himalayan Cafe is a cloud kitchen serving up the best Momos and Thukpa this side of Mount Everest. Now taking orders on Zomato, Swiggy & Uber Eats!

- Developed and launched affiliate channel for Daraz in 5 markets- Responsible for regional traffic, revenue & user growth from Affiliate, Influencer & Partner channels- Ownership of regional Affiliate & Influencer / Creator marketing strategy and roadmap- Enabling monetization solutions for Content Creators & Key Opinion Leaders, while maintaining a focus on business profitability- Building a healthy, successful and motivated Affiliate & Influencer networkAcquired in 2018 by the Alibaba Group, Daraz plays a strategic role in growing Alibaba's global e-commerce footprint in the frontier markets. Daraz is the leading online marketplace in Pakistan, Bangladesh, Sri Lanka, Nepal and Myanmar, connecting brands & sellers to millions of buyers.

Led Lazada's affiliate business for the region, driving strategy, marketing and social commerce. In addition to driving top-line growth, my team works with content creators, influencers (KOLs), agencies, publishers, and developers to grow Lazada's affiliate network, and offer world-class performance marketing solutions to advertisers.Majority owned by the Alibaba Group, Lazada is the largest e-commerce destination in Southeast Asia - with a presence in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Helping companies lay down the plumbing, and get their marketing foundations in place. I specialise in the following:• Marketing Audits - brand, technology, team• Affiliate Programs - tracking & attribution, content creators & influencers to work with, payout models• Marketing Tech Stack - helping companies build / buy the right combination of Martech solutions• Marketing Funnel - customer journey, metrics to track, ROI analysis

Headquartered in Beijing, and valued at USD 2.8 Bn, ofo was the world’s first and largest bike sharing platform. At its peak, ofo was in over 20 countries, and generated more than 32 million daily transactions. Head of Marketing & BD for ofo Asia Pacific -- Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Korea, Australia, Japan, India and the Philippines. Responsible for digital, brand, field marketing & partnerships.A short but incredibly exciting ride.

Led Asia Pacific expansion for Blueshift – a San Francisco based SaaS company focused on marketing automation, programmatic CRM & personalizing the customer journey. Sold Martech solutions to several e-commerce, travel & retail brands in the APAC region. Established Blueshift's regional presence through content marketing, events, sponsorships and PR.

Strategy, implementation and optimization of one of Groupon’s largest marketing channels; and increasing traffic, registrations and revenue at a positive ROI.Managed a multi-million dollar marketing budget and increased distribution for Groupon through key partnerships across the following markets - Japan, Australia, New Zealand, South Korea, Taiwan, Hong Kong, Singapore, Malaysia, India, Indonesia, Thailand and the Philippines

Marketing, Brand Management and Strategic Alliances. Growing the Groupon brand from scratch in India. Devising and implementing brand strategies with the objective of gaining top of mind recall and maximum market share.- Handled two high profile rebranding exercises for the company (SoSasta -> Crazeal -> Groupon)- Defined positioning & communication strategy for Groupon in India- Identified creative, media & PR agencies - Devised, developed go-to-market strategy and media mix- Launched the first television campaign for Groupon in India- Launched Affiliate Program - Conducted numerous experiential marketing initiatives Strategic Partnerships:- The Hindustan Times- eBay- Tripadvisor- ICICI BankChief Fun Officer:- Contributed towards making Groupon an awesome place to work at!

Employee #3Strategic Alliances, National Brands, MarketingGeneral Management:- Post-acquisition cleanup - Managed Editorial team during transition - Managed Product Sales during transition

I managed a host of strategic partnerships at Yahoo across the Cricket, Video, Languages, Lifestyle, Games, News verticals.- Negotiation and contract closure- Monetization of partner properties- Liaison with Engineering and Product - Building the Yahoo! brandTop partnerships - Cricket - The International Cricket Council (ICC)News - Dainik JagranLivestream - The Wills Lifestyle Fashion Week

I worked on three products during my tenure at Google - Google Checkout (Wallet), Google AdWords and YouTube.In my last role, I managed content partnerships for YouTube. I helped media houses, celebrities and content owners in India showcase their content online and gain exposure through the largest video platform on the web. I also managed copyright issues.- Strategic Partner Management- Monetization via Google AdSense and YouTube platforms- Increasing brand awareness via the YouTube platformTop partners –o Yashraj Filmso Osho International o StarNews o Studio 18 o Channel Sophie – India’s first celebrity YouTube channelo Maa TV and TV9 – popular regional channels from South India

- Selling Dell's exhaustive range of over 600 products- Identifying IT clientele in the UK Consumer and Corporate market- Maintaining key business metrics such as Margin, Revenue and Customer Satisfaction- Chasing down a sales target of ~50K GBP on a weekly basis - New hire mentoring and coaching

Joined Club Mahindra's Management Trainee Programme straight out of college. Worked in all key sections of the kitchen - Garde Manger, Indian, Continental and Banquet. Effectively functioned as Chef de Partie and contributed to menu planning.

Industrial exposure training - Food & Beverage Production, Service, Housekeeping, Front Office