Madonna C. Email & Phone Number

Boulder, Co, Us

Boulder, Co, Us

Boulder, Colorado, United States

As Senior Pursuits Specialist, I deliver winning pursuits and qualification packages for the USA’s largest architecture/engineering (AEC) projects, specializing in complex secure Federal projects for clients including DoD, OBO, and GSA. My role encompasses a comprehensive range of responsibilities spanning capture planning, pursuit strategy development, proposal design and management, and interview coaching.Key Responsibilities:• Leading and managing pursuit teams through all stages of the pursuit lifecycle, fostering collaboration, and driving excellence in execution.• Developing and executing tailored pursuit strategies to secure opportunities for billion-dollar plus projects in highly competitive environments, particularly within the Federal sector.• Conducting thorough capture planning, analyzing client requirements, navigating complex clearance requirements, and researching competitor landscapes to inform strategic decision-making.• Identifying key personnel and demonstrative experience that will secure the win.• Designing and managing compelling proposals and marketing materials that effectively articulate value propositions and differentiate our offerings.• Cultivating and maintaining strong relationships with stakeholders to deliver tailored solutions.• Providing expert interview coaching to pursuit teams, ensuring they are well-prepared to effectively communicate our value proposition and win over clients; and• Staying cool as a cucumber when the pressure is on.I specialize in pursuits where competition is fierce, deadlines are tight, tension is high and creative thinking is required. My approach is defined by meticulous analysis, a deep understanding of our clients, challenging the ‘status quo’, leveraging my technical background and focusing on strategic planning to ensure our proposals stand out among competitors and resonate with key decision makers.

Australia

As a Marketing Manager, I spearheaded strategic initiatives to enhance brand presence, engage target audiences, and generate leads focusing on capabilities that required growth or to solidify their position within the market. Leveraging my expertise in market analysis, I developed and executed strategies with team heads to support organizational objectives. This included correcting market negative perceptions and creating compelling content, thought leadership and new collateral. Focused on driving growth and fostering brand loyalty, I collaborated cross-functionally to ensure cohesive messaging and effective communication strategies that resonated with customers and stakeholders. I designed and delivered refreshed branded materials including a full suite a of capability statements, brochures, templates, corporate video and exhibition materials.

Australia

As the Head of Marketing for this proptech startup, I led the development of a comprehensive marketing strategy tailored to drive brand awareness and accelerate user acquisition and investment. Utilizing my expertise in AEC marketing, branding, and market analysis, I crafted compelling messaging and collateral to effectively communicate the value proposition of our innovative solutions to target audiences and investors. Working closely with cross-functional teams, I played a pivotal role in shaping the company's brand identity and establishing a strong market presence.

Melbourne, Australia

• Developed company and sector B2B Marketing Strategy, leveraging content marketing and social media marketing to build brand awareness.• Managed Corporate brand, including designing and developing marketing collateral such as brochures, presentations, proposal graphics, infographics, videos, training materials.• Led the successful development of key bids and pitches for large transport, energy, and mining projects in Australia, by overseeing the entire proposal process from go/no go, to completion, collaborating with teams to develop persuasive content, manage schedules, and ensuring compliance with client criteria and branding guidelines.• Implemented comprehensive corporate communications strategy and tactical plans for internal and external campaigns, including a sensitive transformation project and IT/HR change management initiatives. Conducted thorough market research to identify target audience needs and preferences. Utilized strong storytelling skills to craft engaging content across multiple channels, resulting in highly effective messaging. Achieved remarkable results, with one campaign, Amplify increasing staff goal development rates from 30% to over 90%, showcasing the ability to drive organizational change through impactful communication strategies.• Demonstrated project management skills, budgeting and ROI analysis by successfully delivering office-fitouts, overseeing a company rebrand, and securing funding for a CRM and Voice of Client platform. • Developed and delivered a social media strategy that resulted in a LinkedIn follower increase of 93% year on year with typical post engagement rate of 22% (industry standard 3-5%) and organic website traffic increase of 4x

Melbourne, Australia

Responsible for the strategic management, writing, and coordination of major infrastructure bids across Australia, specializing in Proposal Management and Proposal Writing. Oversaw the entire bid process, collaborating with Management Consultancies, Contractors, and Design Partners to develop winning proposals for large-scale transport infrastructure projects.Managed and developed a team of eleven support services personnel, ensuring effective coordination and delivery of bid submissions and administration services. Provided guidance, training, and mentoring to enhance the team’s capabilities and drive successful outcomes.AchievementsImplemented the pitt&sherry Winning Work Centre, a centralized portal for materials, standardized responses, graphics, tools, and training resources. Streamlined the bid preparation process and provided staff with easy access to essential resources, leading to improved efficiency and increased win rates.Co-designed and facilitated a client-focused workshop weekend for 40 senior staff members in collaboration with the CEO. Conducted workshops on Visual & Written Communication techniques and introduced the application of Design Thinking to solve client problems. Empowered staff with enhanced communication skills and innovative problem-solving approaches to better meet client needs.

Online

PrimaDonna Stationery is a successful online luxury Event Stationery business that specialises high-end invitations and event stationery for weddings and corporate events. As the owner I am fully responsible for Advertising, marketing, financial management, procurement and the design and manufacture of all products.PrimaDonna Stationery products have been featured editorials in countless national bridal magazines, blogs, websites and newspapers.

Melbourne, Australia

Managed, wrote, and coordinated bids across diverse sectors including Transport Infrastructure, Water, Defense, Manufacturing, and Land Infrastructure projects. Developed visually appealing and brand compliant templates, graphics, and engaging content for CVs, Capability Statements, and Project Sheets, enhancing the quality and impact of bid submissions.Provided comprehensive bid writing training to senior administration staff, empowering them to craft compelling responses and support their career advancement. Implemented an efficient and streamlined bidding approach, alleviating pressure on engineers and improving overall process efficiency.Recognized for expertise in bidding, received an invitation to join pitt&sherry, reflecting a strong professional reputation in the industry.

Mackay, Qld

Implement an Integrated Management System (IMS), training of staff in operations system, auditing of Quality and Environment systems across project sites to maintain accreditation.

Mackay, Qld

Contract and project administration on commercial building projects and BER (Building the Education Revolution) Federal government schemes throughout Queensland. Duties also included extensive key stakeholder liaison, site inspections, procurement and quantity take-offs, quality assurance and document control, compliation of Compliance documentation for handover.

Perth Area, Australia

Lead architectural drafter on numerous projects including low cost project housing estates, luxury residential, healthcare, mixed use, commercial and educational projects ranging in value from $1-$12m. Duties also included the preparation of detailed design and planning documentation, specifications, tender documentation, architectural renders, internal and external finishes selections, site inspections.Key achievement:Employed as junior drafter I quickly demonstrated my ability to rapidly learn and provide quality output. I documented (under the direction of principal architect) the first of many Greenfield developments called “Niche Living” (www.nicheliving.com.au) for a new client to the company. My role included all design and detailed documentation, internal and external finishes selections. I suggested to the client that we could illustrate the floor plans and elevations in-house which would create a saving to their marketing budget, and in turn provide extra revenue for Overman & Zuideveld. Following the success of the first development, I was requested to supervise other staff in rolling out the projects to other sites. The original prototype has been recreated over 20+ times and the client still remains with the firm.

Townsville, Australia