Mads Degn Email and Phone Number

Attract Media helps strong Danish consumer brands to create high quality leads via paid media. Tasks are solved within everything from strategy planning, media purchasing, content development and integrations towards the customer's IT systems.I founded the company back in 2021 and in 2022 I sold my shares to ONE Marketing. Today I’m board member.

The position in short: In late 2020 the CRM- and Online department got merged under my leadership. We are 18 talented colleagues working together with the continuous development of the digital customer journey and commercial value of our touchpoints in Tryg as our common mission.Responsibilities:• CRM and Online strategy• Profit/Loss for Web channel • Customer satisfaction in digital touchpoints (web, onboarding, cross sales)• Customer universe (Self Service portal)• Campaigns (email, telemarketing, sms)• Tryg Overskud (Loyalty Program)• Appointment booking (leads, contract with vendor)• Market- and customer segmentation (data models)• Lead collection, lead purchase and lead management

The position in short: Establish and build the CRM department and strategy for Tryg (private line) with main focus on data- and content driven 1:1 campaigns in all channels. Simultaneously grow sales and increase retention rate with campaigns and projects. 6 FTEs in the department.Responsibilities:• CRM strategy• Email, direct mail and SMS campaigns• Outbound campaigns• Appointment booking campaigns (sales meetings)• Market- and customer segmentation (data models)• Lead collection, lead purchase and lead managementResults:• Increased retention rate by +2pcp while also increasing sales campaigns• Yearly sold premium generated by campaigns increased +200 DKKm from 2017 to 2019• Started and implemented SoMe lead project which generates +45 DKKm in premium on annual basis• Went from 15% automation in email flows to 75% in two years. Spoke about it at “Dialogkonferancen 2019” – CRM/Marketing event with +2000 attendees

The position in short: The clear goal was to get Falcks commercial performance on the agenda in the business unit. Main focus was on business development, marketing activities, channel strategy and pricing. 2 FTEs in the department.Responsibilities:• Portfolio budgets - B2C, B2B, B2I (total revenue +1,600 DKKm)• Go to market plan• Product offer plan• Market insights• CLV model• Pricing• Profit analysis• Commercial partnerships and new sales channelsResults:• Increased revenue by +60 dkkm with pricing initiatives with steady retention rates• Created tool to calculate product offers. Helped Falck to only run profitable campaigns• Started new sales channel with +100 car dealers all capable of selling RSA products

The position in short: Grow sales volume in all call center channels (Monthly +10.000 gross adds in total) with BTL marketing campaigns, leads, product offers and sales competitions. Responsibilities:• Achieving sales budget together with sales directors and external partners.• Performance analysis – weekly report/presentation of sales development and initiatives.• BTL marketing campaigns. Generating high value traffic to inbound call centers with high conversion rates.• Marketing activities and product offers (TV, Broadband, Mobile Voice and Mobile Broadband)• End to end responsible for telemarketing lead plan and results (+50.000 monthly contacts)• Create new external sales channels.Results:• Created BTL campaigns which monthly supplied inbound channels with +8.000 sales-calls. • Was the first in 5 years to successfully implement and operate with external telemarketing partner(s).• Significantly increased market share within holiday homes by creating strategic partnerships with the two biggest rental companies in Denmark.• Implemented intelligent sleek note concept on tdc.dk with +50% sales conversion rate.

Project ManagerThe position in short: The position was within the Channels organization where my primary job was to run project concerning performance management systems, bonus models and sales reporting. The position was across all consumer brands (TDC, YouSee, Telmore and Fullrate).Responsibilities:• Weekly sales report to entire TDC Group organization and executive management team.• Bonus models (TDC, YouSee and Telmore)• Sales budget negotiation with channels.• Business partner towards commercial management, finance and supplier partners.Results:• Started by being responsible for bonus models and budgets within TDC brand and extended to cover all consumer brands.• Developed new and better sales report used on executive level.• Implemented new bonus model across 3 consumer brands.• Started lead cooperation between consumer brands to utilize sales potential. Reached +20% sales conversion rate as average over first month.Constituted Sales DirectorThe position in short: Constituted Senior Director of TDC- and YouSee inbound customer service (+200 employees and 12 sales managers). My mission was to manage the merger between TDC and YouSee customer services and discover/implement best practice.Responsibilities:• Daily management of 12 sales managers in Odense and Copenhagen area.• Achievement of sales budgets and KPI targets.• Implementing "best practice" across brands.• Develop and implement outbound-in-inbound operating model in YouSee brand.Results:• Successfully merged the operation of the two costumer service departments and achieved index +100 on sales budget and service KPI’s. • Introduced YouSee sales teams to a new outbound-in-inbound operating model and increased sales conversion rates +10%.

The position in short: Working as sales coordinator/analyst within the Customer Service and Sales department of TDC.Responsibilities:• Operations responsible of outbound setup on two locations.• Performance management reporting (daily and weekly sales/service reports)• Responsible for quality program (cancellations, bad costumer experiences etc.) • Product and sales training of new employees.Results:• Started and implemented multichannel quality program used to increase quality, costumer satisfaction and costumer journeys in callcenter and retail channels.• Developed and implemented outbound-in-inbound operation model making it possible to achieve greater sales numbers by making better use of free time in inbound costumer service.

Customer agent in inbound sales- and service team.

- Participated in several business conferences regarding the start-up of Nestlé's Dolce Gusto project.- Recruiting and Management of 30 sales agents.- Field marketing management.- Sales management.