Supports startups and scaleups as a digital marketing consultant & strategist with experience-based knowledge on the creation of online brands through SEO, CRO, and other creative, low-cost strategies, creates 'plug n play' media solutions as well as owns niche media brands.Growth Hacking has been one of my core interests during my entire career. Utilizing my experience from several fast-growing startups I am able to create results with both smaller and bigger budgets. I've been through a lot. Everything from completely green startups to the Inc 5000s, for whom I have implemented great strategies for them to experience considerable growth through content campaigns, CRO optimization, well-executed SEO, and strategic market expansion.

As the external SEO for Nordic Cosmetics, a pioneering brand in the CBD skincare industry, I played a pivotal role in driving its organic growth & elevating its position in the herbal beauty industry. Nordic Cosmetics is a dedicated, female-founded brand, that empowers individuals by providing confidence-boosting skincare. Responsibilities & Achievements:• Working alongside the co-founder of Nordic Cosmetics & BurdaForward representatives, the project was meticulously planned & executed, resulting in a remarkable 128.48% YoY growth in organic sessions as well as 722,88% growth in registered keyword YoY.• Collaborated closely with the Nordic Cosmetics team to develop & execute a comprehensive organic digital strategy. By leveraging my expertise in inbound marketing, SEO, & content optimization, I propelled the brand's online presence & attracted a wider audience.• Led a successful technical revamp, site architecture, & content campaign in collaboration with BurdaForward, a renowned publishing house in Germany. • Managed the project, ensuring seamless coordination among the stakeholders of the project & meeting project milestones. By assigning tasks to the right individuals at the right time, I maintained a high level of productivity & delivered quality outcomes.• Fostered a collaborative environment by working closely with the BurdaForward content team. Through effective communication & stakeholder management, I successfully aligned expectations, resulting in the timely delivery of over 200 engaging & informative articles.• As for the project budget, I efficiently managed resources, ensuring optimal utilization & maximizing the return on investment. This allowed us to achieve substantial growth while staying within the allocated budget.• Implemented a streamlined process for article formatting & content velocity, enabling the Nordic Cosmetics team to maintain consistency & sustain its growth trajectory in the long run.

As a consultant for Freeletics, I was approached to address a significant decline in organic keywords, which had experienced negative growth of approximately -52% from May to November and continued to trend downward. Freeletics, a prominent fitness and digital health brand, sought to reverse this trend and enhance its online presence.Responsibilities and Achievements:• By leveraging my expertise and collaborating closely with the Freeletics team, we successfully reversed the negative growth trend, resulting in significant organic growth and positioning Freeletics for continued success. Over the next six months, Freeletics experienced an impressive 37.36% organic growth, demonstrating the effectiveness of the strategies and optimizations.• Collaborated closely with the Freeletics team get a full understanding of the work they had to. I then proceeded to conduct a comprehensive analysis of their website and content strategy. I identified areas for improvement and formulated an extensive report outlining suggested technical changes and optimizations.• Worked closely with the team to implement the recommended technical changes, ensuring seamless execution and alignment with best practices in SEO and content optimization.• Monitored the progress and performance of the implemented changes, analyzing key metrics and trends. • Concluded the consulting contract by delivering a SEO workshop to the Freeletics content team, sharing insights and providing guidance on how to approach content creation and optimization going forward.

xsmoke® was a European e-cigarette. They develop their own product with the intention of reducing the number of traditional cigarette users around Europe. I was proactively seeking experience within multiple areas of the business including SEO, growth hacking, website development, scaling concepts etc. My focus area was maintaining and scaling existing the platform while developing and scaling new digital assets to create a better online experience.