eBay’s Classifieds Group is one of eBay’s fastest growing divisions, covering 33 countries with operations in Europe, Asia and North America trading under 11 different brands: The local eBay Classifieds brands facilitate the trade of everything from smartphones, and design furniture to children’s clothing, cars - or even the perfect house or flat.The Danish eBay portfolio includes Bilbasen, Denmark’s #1 online destination for cars, DBA the #1 online marketplaces in DK, and Bilinfo, the leading automotive dealer management tool in Denmark. All three brands are locally based in Denmark and very well known and respected by the global eBay company for their innovative approach to the ecommerce business. 170 employees work at the three Danish eBay brands every day to ensure that the sites stays top of mind with the consumers and deliver the best user experience – whether a user wants to sell their old sofa or buy the car of their dreams.Responsibilities:• Ref. to Director of Product & Tech• Superior responsibility of Motors Product in Danmark• Product Strategy within both BtC and BtB• Strategic Leadership• Business Models• Stakeholder Management• eCommerce and other tools within Online Marketplace• Digital service• Project Management

eBay’s Classifieds Group is one of eBay’s fastest growing divisions, covering 33 countries with operations in Europe, Asia and North America trading under 11 different brands: The local eBay Classifieds brands facilitate the trade of everything from smartphones, and design furniture to children’s clothing, cars - or even the perfect house or flat.The Danish eBay portfolio includes Bilbasen, Denmark’s #1 online destination for cars, DBA the #1 online marketplaces in DK, and Bilinfo, the leading automotive dealer management tool in Denmark. All three brands are locally based in Denmark and very well known and respected by the global eBay company for their innovative approach to the ecommerce business. 170 employees work at the three Danish eBay brands every day to ensure that the sites stays top of mind with the consumers and deliver the best user experience – whether a user wants to sell their old sofa or buy the car of their dreams.Responsibilities:• Ref. to Director of DBA• Superior responsibility of marketing, communication and customer service in Danmark• Marketing Strategy• Strategic Leadership• Business Models• BtC strategy• Stakeholder Management• eCommerce and other tools within Online Marketing• Digital service• PR• Sales Promotion• Online Communication• Strategy• Project Management

TDC remains the leading Danish provider of communications solutions with market leadership across all segments in the domestic market. In the other Nordic countries, TDC is the main challenger in the Business market.My career at TDC was established some years before 2012. From 1998-2000 I worked as their Student Assistant. Afterwards I filled out the position as System Developer from 2000-2004, and at last I worked as TDC's Project Manager from 2004-2006. Responsibilities:• ATL communication• BTL communication via Direct Mail, E-mail and Text messaging• Focus on cross-selling, up-selling and retention in a base of 1.1 million households• 85+ mDKK as our total marketing budget for ATL and BTL • Management and development of the departmentResults:• I strengthened the communication platform "My TDC" with specialfocus on brand appeal, reliability and a reduced marketing budget with 27 percent• Increased efficiency in the BTL planning and execution by the use of data models and test scenarios• Positive development within the employee satisfaction in my department

Fullrate was established in 2005. Fullrate's unique business idea was to offer cheap and simple broadband for all clients. The Danish people seemed to appreciate this offer, and it caused a stir among rival companies. In 2008, TDC bought Fullrate. Since then, the company has developed products as mobile broadband, mobile telephony and television.Responsibilities: • Overall responsibility of the entire product portfolio in BtC and BtB: broadband, mobile broadband, IPTV, VoIP and mobile telephony• Development of product- and market strategies based on the "no frill" idea• P & L responsibility of all products in the portfolio• Increased focus on maintaining the best ESCI-score regarding customer experiencesResults:• Development and implementation of Fullrate TV, May 2011, and Fullrate Mobil, November 2011

DSB is an independent public company offering railway transport to all Danish commuters. DSB's sole proprietor is the Minister of Transport in Denmark. Responsibilities:• Daily leadership of the department's marketing consultants• Development inside sales and branding• Development of the following products: Pendants, Youth and DSB Travel agency • Overall marketing budget: +15 mDKK.• Total turnover of approx. 2 billion DKK. per year.• Campaigns• Online/ offline sales• Strategy• Analysis• CRM strategies and activitiesResults:• Noticeable development of my brands• Conversion of media split on most brands from print to online• Strong development in online sales through optimization of the affiliate agreements and Google AdWords

The former electronics store Elbodan and the former owner of Punkt 1 will in the future be known as Expert Denmark. Responsibilities:• Management of independent and proactive employees• Present and future marketing strategies• Overall marketing budget (+25 mDKK during my position)• Development of communication strategies• Development of tools for expanding the market position• Mass communication campaigns• Communication• Member of Expert International Marketing BoardResults:• Increased customer flow with 62 procent• Revenue growth of 12,5 percent in a 1,5 percent fallen market