Mads Alexander Enghoff Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Managing the team and taking care of close to 800 residents.Came onboard to streamline processes, set marketing and pricing strategy for the Residential apartments and conceptualize our customer offering - resulting in an increase in occupancy from 65% to 90% and noticeable decrease in churn.

Copenhagen Area, Denmark

Part of advisory board for TagTomat, an rebellious company creating urban gardening and developing green communities.

Søborg, Capital Region, Denmark

Responsible for all sales activity in Denmark with three direct reports, including add-on sales and customer communication. My focus is on bringing the Marketing and Sales function close together, and creating synergies between the sales professionals' direct customer feedback and the marketeers campaign-activities.

Søborg

Marketing and CI manager in Denmark and Norway with a team of 10 direct reports across countries. Part of the journey to create and establish the new brand, Bonava (former NCC Bolig). With business plans aiming at over 800 sold units a year, there is a high focus on marketing strategy, positioning and branding as well as a need for optimizationg and creative thinking with the customer in focus.Responsible for all marketing and branding activities incl.:- Strategic and operational… Show more Marketing and CI manager in Denmark and Norway with a team of 10 direct reports across countries. Part of the journey to create and establish the new brand, Bonava (former NCC Bolig). With business plans aiming at over 800 sold units a year, there is a high focus on marketing strategy, positioning and branding as well as a need for optimizationg and creative thinking with the customer in focus.Responsible for all marketing and branding activities incl.:- Strategic and operational development of marketing activities - Campaign development and execution- Event management and partnerships- SoMe- Mail marketing and lead nurturing- Customer insight analysis- Content strategy- Budget control and follow-upBeing a company with a new brand all our activities must support and build the brand, both B2C to support sales and B2B to support the development team nurture relations with stakeholders.Bonava is a leading housing developer in Northern Europe. Born out of NCC, we have been creating homes since the 1930s. The Swedish “Bo” means living and “Nav” means hub. That is what we are all about. We don’t just build houses. We create homes and neighbourhoods where people live their lives. Show less

Søborg

Responsible for NCC Bolig's marketing activities, social media management and event management in both Denmark and Norway. Activities including e.g. offline and online advertising, marketing strategy and sales start planning for new projects, lead nurturing and qualification, mail marketing, VR, films and copywriting.Furthermore responsible for the customer website and content on the site, including SEO, Google Analytics and some UX testing for further development of the site.

Stockholm, Sweden

Responsible for internal communication in all 8 Housing countries. The role including being webmaster on our intranet, part of editorial board for internal magazine, gathering and sharing stories from all our countries and being in close contact with communication managers in all countries.Together with my manager responsible for our annual Management Conference for over 120 line and top-managers from all 8 countries. Responsibilities included setting the agenda, creating content… Show more Responsible for internal communication in all 8 Housing countries. The role including being webmaster on our intranet, part of editorial board for internal magazine, gathering and sharing stories from all our countries and being in close contact with communication managers in all countries.Together with my manager responsible for our annual Management Conference for over 120 line and top-managers from all 8 countries. Responsibilities included setting the agenda, creating content, managing suppliers and facilitating the two-day conference included hosting evening entertainment.Still responsible for rollout and communication of the CRM system, including full rollout in Skt. Petersburg. Show less

Responsible for communication and the rollout of a new extensive CRM system and a network of integrated sales and marketing systems in all 8 countries, where NCC Housing is active. The system is the heart of a customer oriented and service minded strategy, turning the company to focus on customers first.Rollout responsibility includes high focus on change management, internal communication and training in disciplines such as (mail) marketing and lead management, including full rollout… Show more Responsible for communication and the rollout of a new extensive CRM system and a network of integrated sales and marketing systems in all 8 countries, where NCC Housing is active. The system is the heart of a customer oriented and service minded strategy, turning the company to focus on customers first.Rollout responsibility includes high focus on change management, internal communication and training in disciplines such as (mail) marketing and lead management, including full rollout in Norway, Denmark, Sweden, Russia and partly in Germany. Furthermore responsibel for mapping and streamlining the processes for common marketing activities and campaigns supported by the CRM system.The CRM system is an important part of a strategic journey to streamline and optimize processes between countries, involving also an important focus on cultural differences. Comprehensive research and discussions were conducted as the basis for all process and system development. Show less

Responsible for online marketing working with website, SEO, mobile and social media in order to increase awareness, generate new leads and keep customers as ambassadors.In relation to this I developed the strategy for mail marketing and established a systematic setup for newsletter.Acting as inhouse copywriter creating texts for comprehensive sales prospect, all advertisement, direct mail and other marketing material. Also working strategically with finding new media and… Show more Responsible for online marketing working with website, SEO, mobile and social media in order to increase awareness, generate new leads and keep customers as ambassadors.In relation to this I developed the strategy for mail marketing and established a systematic setup for newsletter.Acting as inhouse copywriter creating texts for comprehensive sales prospect, all advertisement, direct mail and other marketing material. Also working strategically with finding new media and communication channels for project marketing (both online and offline).Highly involved in campaign development and management, and especially responsible for event management covering both VIP sales events and other customer related event.Responsible for all local PR related to the portfolio og housing products, and involved in the strategic work focusing on more corporate PR. Show less

Working with all especially online activities and responsible for website, social media, SEO and Google Analytics project. Also responsible for local PR and copywrite related to different sales material such as prospects, ads, direct marketing etc.Furthermore working with different event planning both strategic and practical.

Working in the finance department helping with different financial task such as reconciliation analysis, following up on debitors and contract management.Even though I was placed in the finance department, I was helping with customer relationship and sales activities as well.

Working with PR, product placements and events for different Danish (and Nordic) lifestyle companies such as ECCO, Rosendahl, Holmegaard and Montana.

Working as a service employee at football matches, concerts, speedway, fairs and other events. The last 4-5 years I was working as a manager, coordinating up to 30 employees during the events.

Master Of Science (Msc) (Cand.Merc.), Marketing Communication Management

Activities and Societies: Member of the Social Committee MSc specialicing in brand management and strategic marketing. My thesis.

Bachelor, Corporate Communication And Business Economics

Activities and Societies: Two year member of the introduction committee, planning the introduction period for new students. A bachelor.

Highschool, Mathematics

Activities and Societies: Editor and journalist of the school paper. Head of the technical group in charge of sound and lights for school.

Boardingschool, Tennis