Mads Alexander Enghoff

Mads Alexander Enghoff Email and Phone Number

Head of Product Marketing and Community - Group @ Xior Student Housing
Copenhagen, DK
Mads Alexander Enghoff's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Mads Alexander Enghoff's Contact Details

Mads Alexander Enghoff work email

Mads Alexander Enghoff personal email

About Mads Alexander Enghoff

I am an energetic firebrand with a creative drive, an ever curious mind and a passion for marketing and communications. I have a structured approach to my work whether it is a small task or a large project, and my focus is always on creating the best experience for the customer.Digital is the way forward, and I constantly challenge myself to stay on top of new development and find ways to apply it for a experience and result for both company and customer.

Mads Alexander Enghoff's Current Company Details
Xior Student Housing

Xior Student Housing

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Head of Product Marketing and Community - Group
Copenhagen, DK
Website:
xior.be
Employees:
243
Mads Alexander Enghoff Work Experience Details
  • Xior Student Housing
    Head Of Product Marketing And Community - Group
    Xior Student Housing
    Copenhagen, Dk
  • Basecamp Student
    Marketing & Brand Director - Group
    Basecamp Student Oct 2022 - Present
    Copenhagen, Capital Region, Denmark
  • Basecamp Student
    General Manager - Lyngby
    Basecamp Student Feb 2022 - Sep 2022
    Copenhagen, Capital Region, Denmark
    Managing the team and taking care of close to 800 residents.Came onboard to streamline processes, set marketing and pricing strategy for the Residential apartments and conceptualize our customer offering - resulting in an increase in occupancy from 65% to 90% and noticeable decrease in churn.
  • Trooper.Dk
    Advisory Board
    Trooper.Dk Jan 2022 - Present
  • Tagtomat
    Advisory Board
    Tagtomat Nov 2017 - Dec 2022
    Copenhagen Area, Denmark
    Part of advisory board for TagTomat, an rebellious company creating urban gardening and developing green communities.
  • Bonava
    Regional Sales Manager, Denmark
    Bonava May 2020 - Dec 2021
    Søborg, Capital Region, Denmark
    Responsible for all sales activity in Denmark with three direct reports, including add-on sales and customer communication. My focus is on bringing the Marketing and Sales function close together, and creating synergies between the sales professionals' direct customer feedback and the marketeers campaign-activities.
  • Bonava
    Head Of Marketing And Ci
    Bonava May 2016 - Dec 2021
    Søborg
    Marketing and CI manager in Denmark and Norway with a team of 10 direct reports across countries. Part of the journey to create and establish the new brand, Bonava (former NCC Bolig). With business plans aiming at over 800 sold units a year, there is a high focus on marketing strategy, positioning and branding as well as a need for optimizationg and creative thinking with the customer in focus.Responsible for all marketing and branding activities incl.:- Strategic and operational… Show more Marketing and CI manager in Denmark and Norway with a team of 10 direct reports across countries. Part of the journey to create and establish the new brand, Bonava (former NCC Bolig). With business plans aiming at over 800 sold units a year, there is a high focus on marketing strategy, positioning and branding as well as a need for optimizationg and creative thinking with the customer in focus.Responsible for all marketing and branding activities incl.:- Strategic and operational development of marketing activities - Campaign development and execution- Event management and partnerships- SoMe- Mail marketing and lead nurturing- Customer insight analysis- Content strategy- Budget control and follow-upBeing a company with a new brand all our activities must support and build the brand, both B2C to support sales and B2B to support the development team nurture relations with stakeholders.Bonava is a leading housing developer in Northern Europe. Born out of NCC, we have been creating homes since the 1930s. The Swedish “Bo” means living and “Nav” means hub. That is what we are all about. We don’t just build houses. We create homes and neighbourhoods where people live their lives. Show less
  • Ncc Bolig A/S (Ncc Housing Denmark)
    Marketing/Digital Manager
    Ncc Bolig A/S (Ncc Housing Denmark) Apr 2015 - May 2016
    Søborg
    Responsible for NCC Bolig's marketing activities, social media management and event management in both Denmark and Norway. Activities including e.g. offline and online advertising, marketing strategy and sales start planning for new projects, lead nurturing and qualification, mail marketing, VR, films and copywriting.Furthermore responsible for the customer website and content on the site, including SEO, Google Analytics and some UX testing for further development of the site.
  • Ncc Housing
    Communications Manager
    Ncc Housing Sep 2014 - Jun 2015
    Stockholm, Sweden
    Responsible for internal communication in all 8 Housing countries. The role including being webmaster on our intranet, part of editorial board for internal magazine, gathering and sharing stories from all our countries and being in close contact with communication managers in all countries.Together with my manager responsible for our annual Management Conference for over 120 line and top-managers from all 8 countries. Responsibilities included setting the agenda, creating content… Show more Responsible for internal communication in all 8 Housing countries. The role including being webmaster on our intranet, part of editorial board for internal magazine, gathering and sharing stories from all our countries and being in close contact with communication managers in all countries.Together with my manager responsible for our annual Management Conference for over 120 line and top-managers from all 8 countries. Responsibilities included setting the agenda, creating content, managing suppliers and facilitating the two-day conference included hosting evening entertainment.Still responsible for rollout and communication of the CRM system, including full rollout in Skt. Petersburg. Show less
  • Ncc Housing
    Crm Rollout & Communication Manager
    Ncc Housing Apr 2013 - Sep 2014
    Responsible for communication and the rollout of a new extensive CRM system and a network of integrated sales and marketing systems in all 8 countries, where NCC Housing is active. The system is the heart of a customer oriented and service minded strategy, turning the company to focus on customers first.Rollout responsibility includes high focus on change management, internal communication and training in disciplines such as (mail) marketing and lead management, including full rollout… Show more Responsible for communication and the rollout of a new extensive CRM system and a network of integrated sales and marketing systems in all 8 countries, where NCC Housing is active. The system is the heart of a customer oriented and service minded strategy, turning the company to focus on customers first.Rollout responsibility includes high focus on change management, internal communication and training in disciplines such as (mail) marketing and lead management, including full rollout in Norway, Denmark, Sweden, Russia and partly in Germany. Furthermore responsibel for mapping and streamlining the processes for common marketing activities and campaigns supported by the CRM system.The CRM system is an important part of a strategic journey to streamline and optimize processes between countries, involving also an important focus on cultural differences. Comprehensive research and discussions were conducted as the basis for all process and system development. Show less
  • Ncc Bolig A/S
    Marketing- & Pr Consultant
    Ncc Bolig A/S Aug 2012 - Apr 2013
    Responsible for online marketing working with website, SEO, mobile and social media in order to increase awareness, generate new leads and keep customers as ambassadors.In relation to this I developed the strategy for mail marketing and established a systematic setup for newsletter.Acting as inhouse copywriter creating texts for comprehensive sales prospect, all advertisement, direct mail and other marketing material. Also working strategically with finding new media and… Show more Responsible for online marketing working with website, SEO, mobile and social media in order to increase awareness, generate new leads and keep customers as ambassadors.In relation to this I developed the strategy for mail marketing and established a systematic setup for newsletter.Acting as inhouse copywriter creating texts for comprehensive sales prospect, all advertisement, direct mail and other marketing material. Also working strategically with finding new media and communication channels for project marketing (both online and offline).Highly involved in campaign development and management, and especially responsible for event management covering both VIP sales events and other customer related event.Responsible for all local PR related to the portfolio og housing products, and involved in the strategic work focusing on more corporate PR. Show less
  • Ncc Bolig A/S
    Marketing Assistant
    Ncc Bolig A/S Oct 2010 - Aug 2012
    Working with all especially online activities and responsible for website, social media, SEO and Google Analytics project. Also responsible for local PR and copywrite related to different sales material such as prospects, ads, direct marketing etc.Furthermore working with different event planning both strategic and practical.
  • Colt Technology Services
    Finance Assistant
    Colt Technology Services Aug 2006 - Oct 2010
    Working in the finance department helping with different financial task such as reconciliation analysis, following up on debitors and contract management.Even though I was placed in the finance department, I was helping with customer relationship and sales activities as well.
  • House Of Communication A/S
    Internship
    House Of Communication A/S Jan 2010 - May 2010
    Working with PR, product placements and events for different Danish (and Nordic) lifestyle companies such as ECCO, Rosendahl, Holmegaard and Montana.
  • Parken Sport & Entertainment A/S
    Service Employee (Manager)
    Parken Sport & Entertainment A/S Aug 2002 - Mar 2010
    Working as a service employee at football matches, concerts, speedway, fairs and other events. The last 4-5 years I was working as a manager, coordinating up to 30 employees during the events.

Mads Alexander Enghoff Skills

Corporate Communications Marketing Communications Event Management Public Relations Online Marketing Marketing Marketing Strategy Social Media Internal Communications Press Releases Seo Strategy Change Management Brand Management Direct Marketing Branding Crm Digital Marketing Mail Marketing Copywriting Customer Relationship Management Information Modeling

Mads Alexander Enghoff Education Details

  • Copenhagen Business School
    Copenhagen Business School
    Marketing Communication Management
  • Copenhagen Business School
    Copenhagen Business School
    Corporate Communication And Business Economics
  • Øregård Gymnasium
    Øregård Gymnasium
    Mathematics
  • Oure Sports & Performance
    Oure Sports & Performance
    Tennis

Frequently Asked Questions about Mads Alexander Enghoff

What company does Mads Alexander Enghoff work for?

Mads Alexander Enghoff works for Xior Student Housing

What is Mads Alexander Enghoff's role at the current company?

Mads Alexander Enghoff's current role is Head of Product Marketing and Community - Group.

What is Mads Alexander Enghoff's email address?

Mads Alexander Enghoff's email address is ma****@****ail.com

What schools did Mads Alexander Enghoff attend?

Mads Alexander Enghoff attended Copenhagen Business School, Copenhagen Business School, Øregård Gymnasium, Oure Sports & Performance.

What are some of Mads Alexander Enghoff's interests?

Mads Alexander Enghoff has interest in Communication As A Vital Part Of Life, Better Show It Than Tell It, Branding And Marketing, Event Management.

What skills is Mads Alexander Enghoff known for?

Mads Alexander Enghoff has skills like Corporate Communications, Marketing Communications, Event Management, Public Relations, Online Marketing, Marketing, Marketing Strategy, Social Media, Internal Communications, Press Releases, Seo, Strategy.

Who are Mads Alexander Enghoff's colleagues?

Mads Alexander Enghoff's colleagues are Daniel B., Alexandra Iulia Motogna, Tomasz Korzeniewski Mrics, Sylvie D'antoni, Sean Nijsmans, Claudia Carvalho, Kevin Panellas Alvarez.

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