Mads Hanna

Mads Hanna Email and Phone Number

Empowering CPG brands & entrepreneurs to tell their story with confidence, clarity, & oomph @ curated compass
Mads Hanna's Location
Portland, Maine, United States, United States
Mads Hanna's Contact Details
About Mads Hanna

Mads takes founders, small business owners, and entrepreneurs through brand therapy to help them distill and articulate their brand story with heart, oomph, and consistency. With more than 13 years of brand and marketing experience (agency, in-house, consulting), she deeply understands the nuanced challenges and opportunities when it comes to building a brand story and creatively bringing it to life. Whether you’re introducing your brand to the market or you’re ready for an overdue brand refresh, book an intimate 1:1 with Mads & the curated compass team to grow your business by telling an impactful story to your stakeholders, customers, and the rest of the world…Not sure if you’re ready for brand therapy, but want Mads to join your team as a fractional brand storytelling strategist and copywriter? Here's what she can do for you: https://madsportfolio2025.my.canva.site/BRAND STORYTELLING STRATEGY: She's great at articulating a brand’s story with clarity, confidence, and oomph to ensure it’s brought to life across all touchpoints, creative planning, and ideation. ➡️ Brand Positioning, Brand Messaging, Brand Gatekeeper, Brand Guidelines, Creative Planning & Campaigns, Product Naming...& everything in-betweenBRAND COPYWRITING: You can’t bring your brand story to life without the right words. Throw any copy requests Mads' way, and she'll get ‘err done. ➡️ Website, Landing pages, Packaging, Product descriptions, Sales materials, Marketing collateral, Creative campaign headlines, Advertising, Newsletters, Scripts...& everything in-betweenFINE PRINT: Mads' has a pulse. She likes jokes, spooning her curiosities, problem solving, practicing asynchronous communication, and gelling with good people in a supportive, collaborative environment. fluent in Slack, feelings, & nuanceStart a conversation to see what’s possible: mads@curatedcompass.com.

Mads Hanna's Current Company Details
curated compass

Curated Compass

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Empowering CPG brands & entrepreneurs to tell their story with confidence, clarity, & oomph
Mads Hanna Work Experience Details
  • Curated Compass
    Founder—Lead Brand Storytelling Strategist & Copywriter
    Curated Compass Sep 2017 - Present
    Portland, Maine, Us
    we're a crew of brand storytellers that help b2c cpg & tech brands shout their story from the top of their lungs with confidence, clarity, and oomph.here's what we're great at:💥 storytelling💥 guidelines💥 copywriting💥 strategy💥 content💥 design💥 social mediawe’d be stoked to be your go-to fractional, ongoing, or one-and-done partner for your brand and marketing team. and just to be clear—we’re not an agency. we all work for ourselves and that’s how we like it. that means you get a talented team at a fair, non-jacked up price tag. huzzah.
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  • Quinn
    Fractional Brand Strategist, Copywriter, Community Builder
    Quinn May 2022 - Jun 2023
    New York City, Ny, Us
    Worked with a VC-funded fintech startup to build their brand story, grow their beta community, and was their senior UX copywriter. sign up to get the app first: www.quinnadvisor.com/
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  • Holstee, Inc.
    Freelance Copywriter & Customer Relations
    Holstee, Inc. Mar 2019 - Jun 2020
    Los Angeles, Ca, Us
    After being a Holstee fan for many years, I tossed my name into the hat for a copywriter and customer success role. Lucky me—I got it! That means I got paid to work with a kind, empathetic, and intelligent international crew of digital nomads. During this role, I jumped at all opportunities to write, write, write, grow relationships with customers, and build thoughtful products for intentional living. • Wrote monthly product guides and product web copy• Wrote and scheduled monthly Klavyio emails• Ideated and creatively supported all product initiatives • Owned and fine-tuned customer relations processes• Managed and responded to 20+ daily HelpScout inquiries
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  • Cowork7/24
    Communications Manager
    Cowork7/24 Mar 2017 - Sep 2018
    Sofia, Sofia, Bg
    Through a friendship forged while Couchsurfing, I secured a role as Communications Manager at Cowork7/24. In this partnership, I networked with global coworking communities regularly and learned how to effectively work with a 100% remote team daily via Slack, Google Hangouts, and Asana.• Advised on brand strategy and product roadmap• Wrote website copy• Secured and coordinated media opportunities• Blogged about industry trends and events• Crafted internal and external communications materials• Planned and organized global event sponsorships
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  • Access Emanate
    Senior Account Executive
    Access Emanate Jun 2015 - Dec 2016
    San Francisco, Ca, Us
    After serving as an AE and day-to-day internal project manager on campaigns across multiple accounts, I was promoted to an SAE for my organizational and client service skills. I began to really see the big picture of growing a brand's consumer sentiment and more than just that, reaching meaningful media relations KPIs. However, I'm most proud of my event planning role in which I researched, booked, and wrote content for influential speakers at the annual main stage event at QuickBooks Connect. With more than 5,000 attendees in the audience, my job to authentically connect their experiences to everyday entrepreneurs and small business owners. Celebrities include Michael Phelps, Simone Biles, Jillian Michaels, Dr. Shaquille O'Neal, Tony Hawk, America Ferrera, etc. • Served as day-to-day client counselor and account manager• Crafted the strategy and messaging of product/news announcements• Oversaw the planning and execution of integrated marketing strategies (paid, earned, shared and owned)• Worked with cross-functional teams and external partners • Conducted market analysis to identify proactive media opportunities• Built media relationships with top-tier business, food and tech pressClient roster: Intuit QuickBooks, Blue Diamond, and Lundberg Family Farms
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  • Access Emanate
    Account Executive
    Access Emanate Oct 2014 - May 2015
    San Francisco, Ca, Us
    With a continued love of food PR and a rolodex of top-tier consumer media relationships in my back pocket, I decided to ditch Chicago winters and journey to San Francisco to seek a new personal and professional adventure. This also allowed me to expand my experience within the tech industry as I was the newest team member of the behemoth of all accounts, Intuit QuickBooks. Within this role, I learned how to serve up compelling exclusives, trend stories, and everyday pulse pieces with a junk drawer of storytelling assets. • Crafted strategic PR campaigns • Served as day-to-day client counsel• Managed junior staff to exceed client KPIs• Crafted internal and external message development• Planned internal, consumer-facing, and media-exclusive eventsClients roster: Intuit QuickBooks, Blue Diamond, and Lundberg Family Farms
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  • Golin
    Media Associate, Consumer Group
    Golin Apr 2013 - Sep 2014
    Chicago, Il, Us
    After surviving the internship, I proved my commitment and tenacity for global agency life and secured my place as a connector supporting Unilever food brands, primarily within the frozen novelties and ice cream category. In this role, I successfully supported a number of campaigns including a premium sponsorship at Tribeca Film Festival, cross-country experiential bus tour, a private experiential food media tour to Cannes, France. My role was rooted in my steadfast and unfaltering commitment to pitch a story well and build authentic relationships with media.• Proactively uncovered opportunities to insert client voice into the news cycle• Developed story angles, pitches, internal media updates, media audits, and client-friendly materials• Built relationships with top-tier media to garner quality placements• Managed, trained, and mentored interns• Coordinated and staffed domestic and global media eventsClients roster: Unilever Ice Cream brands (Popsicle, MAGNUM, Breyers, Klondike, Fruttare) and Unilever spreads brands (Country Crock and I Can't Believe it's Not Butter!)
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  • Golin
    Connector Intern, Consumer Group
    Golin Jan 2013 - Mar 2013
    Chicago, Il, Us
    Still one of my top three career-defining experiences, in 2013, I was selected as one of 20 interns for the most competitive and stressful internship program in the country. Situated at GOLIN HQ, we were the first internship class to be sorted Hogwarts-style into the G4 model, and as fate would have it, I was selected as a connector (Connectors bridge the gap between what brands want to say and what people want to talk about by telling impactful stories in captivating ways at just the right moment in order to inspire and create change.). After pitching stories for billion-dollar accounts and presenting a real-world holiday campaign for Walmart in front of Al Golin himself, the growth strides I made in these three months were exceptional. • Conducted internal and external media audits using online, print, and TV monitoring tools • Drafted fact sheets, backgrounders, biographies, pitches, internal updates• Researched, collated, and finalized traditional and online media lists for outreach effortsClients included: Unilever Ice Cream brands (Popsicle, MAGNUM, Breyers, Klondike, Fruttare) and Unilever spreads brands (Country Crock and I Can't Believe it's Not Butter!)
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  • Chicago Babysitters' Club
    Founder
    Chicago Babysitters' Club Sep 2008 - Mar 2013
    After my babysitting roster grew ten-fold within the first quarter of my freshman year at DePaul University, I saw an opportunity to benefit two groups - college students who needed cash, and families looking for reputable sitters. I embraced my genetic entrepreneurial spirit and founded the Chicago Babysitters Club. At the end of the first year, I secured more than $15,000 in personal pocket cash and generated more than $20,000 in revenue for my fellow sitters. • Recruited and screened experienced sitters• Consulted with clients and sitters to outline expectations for bookings • Served as the designated mediator between clients and sitters• Utilized multiple technological platforms to arrange weekly bookings
  • Motion Pr
    Intern
    Motion Pr Aug 2012 - Dec 2012
    Chicago, Illinois, Us
    Enthusiastic and still green, I jumped headfirst into a vibrant 12-person communications team to absorb and learn as much as I could. I was challenged with crafting and pitching compelling local and national stories - everything from why you couldn't miss the opening night at the neighborhood pizza parlor to the novelty of witnessing a man jumping from the edge of the world's stratosphere and breaking a world record. • Pitched local and national media• Built targeted media lists• Monitored for media placements • Blogged weekly about client news and relevant PR topics• Conducted client research • Actively participated in brainstorming sessionsClients included: Red Bull, Dirt Girl Mud Run, Cancer Treatment Society of America, Pizzeria Serio
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  • Depaul University
    Depaul Women'S A Cappella (Dwac) | President 2011-2012, Member 2008-2012
    Depaul University Sep 2008 - Jun 2012
    Chicago, Il, Us
    As a way to creatively express myself, I decided to continue growing my passion for music through the on-campus a cappella group. My sophomore year, I raised my hand to put my leadership skills to use and I became president, holding the title for the last three years. Here is one of my favorite performances: https://www.youtube.com/watch?v=Z2gZGL9mfNs. I'm the "eccentric one," as my mother puts it, in the floral black sweater in the front. Enjoy!• Rehearsed six hours weekly• Planned, organized, and booked performances on a quarterly calendar• Acted as spokesperson and point representative for organization • Led 17 young women on their personal and musical journeys
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  • Depaul University
    "The Vagina Monologues" | Lead Director
    Depaul University Feb 2009 - Feb 2012
    Chicago, Il, Us
    Considered my "life's work" during college, and now something I'm incredibly proud to brag about, "The Vagina Monologues" had a profound impact on my character, personal self-development, and my community. I continue to fight violence against women and girls and I believe the power of storytelling, community, and theater can change the world. • For three years, served has lead director to 30 young women pertaining to topics of feminism and women's empowerment• Organized and ran bi-monthly community events and raised over $7,000 annually
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  • Depaul University
    "Fundamentals Of Sales & Networking" Course | Sales Team Manager
    Depaul University Apr 2010 - Jun 2010
    Chicago, Il, Us
    After accomplishing a ten-week course called, "Fundamentals of Sales & Networking," I fell in love with the discomfort of putting myself out there to achieve a goal. I took the course to improve my sales skills, but was surprised when I secured an invitation to serve as sales team manager for the next class. In this role, I learned how to successfully inspire, motivate, and manage my peers - which was WAY harder than I expected.• Managed five undergraduate sales students to fundraise through weekly calls and bimonthly meetings• Exceeded 20% over $1000 quota in 10 weeks• Partnered with local businesses and vendors for free facilities and raffle prizes in excess of $500• Reported to Director of Business Development of the Center for Sales Leadership
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  • Ketchum Mindfire
    Online Participant
    Ketchum Mindfire Jan 2012 - May 2012
    New York City, New York, Us
    A unique way to contribute to real-world PR challenges, I was able to flex my brainstorm skills and work with a sharp online PR community. • Interacted with national and international graduate and undergraduate students weekly• Brainstormed innovative ideas for real-world creative challenges• Contributed to an online crowdsourcing community• Absorbed inventive PR marketing from future PR professionals
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  • Chicago Alliance Against Racist And Political Repression
    Intern
    Chicago Alliance Against Racist And Political Repression Sep 2011 - Jan 2012
    Committed to understanding and breaking down the injustices within the American correctional system, I worked with a committed volunteer team to read, file, and address hundreds of inmate letters. These letters detailed unjust and unfair systemic issues in their personal cases due to racism, classism, sexism. • Scanned letters from Illinois prisoners and filed accordingly• Entered data into excel spreadsheets• Formatted letters and researched law cases
  • Murphy Knott Public Relations, Inc.
    Intern
    Murphy Knott Public Relations, Inc. Jun 2011 - Aug 2011
    My initial exposure to a real PR agency, I worked intimately with two other seasoned PR experts, and discovered first hand what public relations actually was outside of the classroom. It was in this internship I developed the joy of corporate storytelling and how to get a journalist to open up my email.• Communicated effectively with various clients via multiple technological platforms• Drafted and edited press releases, pitches, calendar listings, and fact sheets• Assembled press kits• Brainstormed with clients and in-house staff to create successful PR campaignsClients included: Stanley Security Solutions and Lou Malnati's Pizzeria
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  • Dairy Queen
    Sales Associate
    Dairy Queen May 2006 - Aug 2008
    Bloomington, Minnesota, Us
    My first gig in customer relations and food service, my time at the local DQ will never be forgotten. From learning how to do basic math in my head to dipping hundreds of dilly bars in an hour, I learned how sensitive people can be about their desserts - but most importantly, multitasking, multitasking.
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Mads Hanna Skills

Public Relations Event Planning Press Releases Social Media Photography Fundraising Social Networking Public Speaking Event Management Nonprofits Research Cultivating Relationships Storytelling Powerpoint Facebook Team Leadership Microsoft Office Social Media Marketing Innovation Organizing Big Picture Thinking Adobe Bridge Non Profits Teamwork Mac Os X Copywriting Microsoft Powerpoint Problem Solving Windows Lightroom Seo Conference Speaking Keynote

Mads Hanna Education Details

  • Depaul University
    Depaul University
    Communications

Frequently Asked Questions about Mads Hanna

What company does Mads Hanna work for?

Mads Hanna works for Curated Compass

What is Mads Hanna's role at the current company?

Mads Hanna's current role is Empowering CPG brands & entrepreneurs to tell their story with confidence, clarity, & oomph.

What is Mads Hanna's email address?

Mads Hanna's email address is ma****@****ail.com

What schools did Mads Hanna attend?

Mads Hanna attended Depaul University.

What are some of Mads Hanna's interests?

Mads Hanna has interest in Non Profit Involvement, Theatre, Photography, Singing, World Travel.

What skills is Mads Hanna known for?

Mads Hanna has skills like Public Relations, Event Planning, Press Releases, Social Media, Photography, Fundraising, Social Networking, Public Speaking, Event Management, Nonprofits, Research, Cultivating Relationships.

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