Mads Rydahl Hollaender

Mads Rydahl Hollaender Email and Phone Number

Consultant @ LenioBio GmbH | Martech, Salesforce, ERP, Lead Generation, Project Management, ABM @ LenioBio
Mads Rydahl Hollaender's Location
Greater Aarhus Area, Denmark
About Mads Rydahl Hollaender

With over 16 years of experience in digital, I have helped various organizations grow and succeed in different sectors, such as biotechnology, e-commerce, and education. I have a proven track record of delivering value and impact through project management, customer success, digital marketing, automation, supply chain, and operations.As the Head of Digital at VPCIR Biosciences, I am leading the optimization of all our digital infrastructure and channels for the launch of the world's first non-invasive Tuberculosis test stick in 2025. This is a game-changing innovation that will improve the lives of millions of people around the world. My core competencies include online marketing, B2B marketing, digital marketing, systems optimization, and team leadership. I am certified in Google Analytics and Ads, and have extensive experience with various marketing, ERP, and CRM platforms like Salesforce. I am passionate about making a difference in the global health sector and achieving our mission of providing accessible and affordable diagnostics for Tuberculosis.

Mads Rydahl Hollaender's Current Company Details
LenioBio

Leniobio

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Consultant @ LenioBio GmbH | Martech, Salesforce, ERP, Lead Generation, Project Management, ABM
Website:
leniobio.com
Employees:
25
Mads Rydahl Hollaender Work Experience Details
  • Leniobio
    Consultant
    Leniobio Jan 2024 - Present
    Setting up and optimizing our revenue operations ecosystem – internally and with external market places
  • Vpcir Biosciences
    Head Of Digital
    Vpcir Biosciences Oct 2022 - Jan 2024
    Aarhus, Middle Jutland, Denmark
    Making sure that all our digital infrastructure is optimised for the launch of the world's first non-invasive Tuberculosis test stick in 2025!
  • Grech & Co.
    Coo / Marketing Operations Manager
    Grech & Co. Oct 2021 - Nov 2022
    Aarhus, Middle Jutland, Denmark
    Systems optimisation from logistics to marketing systems and B2C sales channels and partner management.
  • Grech & Co.
    Head Of Growth Operations
    Grech & Co. Apr 2021 - Oct 2021
    Malta
    Optimizing our sales channels, systems and value chain to make life easier for our retailers and customers.
  • Campanya Consulting Sl
    Growth Marketing Consultant
    Campanya Consulting Sl Dec 2019 - Mar 2021
    Europe
    Generating Leads and Sales via Automation and Growth Marketing for consultants and SMBs > Paid ads, funnels, CRO, SEO.
  • Infunnel
    Customer Success Manager
    Infunnel Feb 2017 - Dec 2019
    Europe
    In the role as Customer Success Manager I functioned as strategic advisor and hands-on campaign manager (Oracle Eloqua) for enterprise companies.All MQL targets achieved with a mix of Marketing Automation, Inbound, Content and Lead Generation.
  • Teradata
    Application Consultant
    Teradata Jul 2015 - Feb 2017
    Europe
    Setting up and managing marketing automation systems and data management platforms for our Nordic enterprise clients.This being project and technical support management experience within marketing automation – from identifying client business needs to assessing right technology to be implemented or integrated with development and delivering within scope - including data segmentation, communication planning, campaign planning, customer life cycle / journey design and development.
  • Teradata Marketing Applications
    Project Manager
    Teradata Marketing Applications May 2013 - Jul 2015
    Europe
    Analyzing client needs, driving the project and rolling out email and SMS campaigns within scope. Further areas of expertise: advising and driving customers towards marketing automation best practice and sales optimization. Also, identifying upsale possibilities, share technical knowledge with organization and training clients. Finally, I’ve coached new hires and clients in the use of Teradata Digital Marketing Center and Teradata Customer Interaction Manager.
  • Emediate (Now: Piano)
    Communication Consultant
    Emediate (Now: Piano) Jan 2011 - Jan 2012
    Copenhagen Area, Capital Region, Denmark
    Responsible for online communication and strategy: new brand platform, new website, SEO, copy, new social channels (YouTube, Twitter, Facebook), A/B split tests. Also I taught the primarily offline marketing department about best practice within inbound and outbound digital marketing.After Emediate was acquired by Cxense I continued in the role of consultant and copywriter where I did most of their sales material.
  • City Of Copenhagen / Københavns Kommune
    Communication Consultant
    City Of Copenhagen / Københavns Kommune Oct 2009 - Dec 2010
    Copenhagen Area, Capital Region, Denmark
    Responsible for the Division for Children and Youth’s strategic communication. Also I was Project Manager on the division’s new strategy in order to get more immigrants to participate in public offers. This includes a new website: Demand specification, target group analysis, information architecture, search engine optimization and Photoshop/Flash graphics. As project owner I drove the process incl. meetings, work plans and coached the division.
  • Traceworks
    Communications Manager
    Traceworks 2008 - 2009
    Copenhagen Area, Capital Region, Denmark
    Communications Manager in TraceWorks’ Marketing team. Responsible for external PR and communication via - among other things – blog, newsletters and homepage. In addition to this, internal communication.
  • Traceworks
    Traffic Manager
    Traceworks 2007 - 2008
    Copenhagen Area, Capital Region, Denmark
    Contact/Project Manager responsible for setting up campaigns, -execution, -tracking and –reporting within search engine marketing, banner and email for clients like: Maxus, McCann, IUM, Vizeum, Mindshare and MEC.

Mads Rydahl Hollaender Skills

Online Marketing Seo Copywriting Social Media Web Design Marketing Cms Css Web Development Email Marketing Strategy Digital Marketing Public Relations Press Releases Conversion Rate Optimization Html Facebook Indesign Google Analytics Wordpress Newsletters Content Management Systems Customer Relations Computer Science Cro Optimization Project Management Online Advertising Search Engine Marketing Digital Strategy Marketing Operations Demand Generation

Mads Rydahl Hollaender Education Details

Frequently Asked Questions about Mads Rydahl Hollaender

What company does Mads Rydahl Hollaender work for?

Mads Rydahl Hollaender works for Leniobio

What is Mads Rydahl Hollaender's role at the current company?

Mads Rydahl Hollaender's current role is Consultant @ LenioBio GmbH | Martech, Salesforce, ERP, Lead Generation, Project Management, ABM.

What schools did Mads Rydahl Hollaender attend?

Mads Rydahl Hollaender attended Aarhus University.

What are some of Mads Rydahl Hollaender's interests?

Mads Rydahl Hollaender has interest in Media Science, Travelling, Webdesign, Music, Architecture, Movies, Consumer Behavior, Branding, Football (Agf And Real Madrid).

What skills is Mads Rydahl Hollaender known for?

Mads Rydahl Hollaender has skills like Online Marketing, Seo, Copywriting, Social Media, Web Design, Marketing, Cms, Css, Web Development, Email Marketing, Strategy, Digital Marketing.

Who are Mads Rydahl Hollaender's colleagues?

Mads Rydahl Hollaender's colleagues are Jana M., Deborah Phillips, Marco Müsken, Lea Frideres, Barbara Kalveram, Janis O. Schleusner, Johannes Gottschalk.

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