Mads Johansen Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Copenhagen Area, Capital Region, Denmark

I worked to drive and develop the overall customer life cycle setup for more than 150.000 Danish software customers:▸ Application Manager for marketing automation systems (Eloqua, SmartFocus, Intercom)▸ Mapping, designing, and optimising customer lifecycle journeys▸ Creating a unified multi-channel communication setup▸ Managing data flows and system integrations▸ Training campaign managers in using 1:1 campaign systems▸ Project Manager for system implementation projects▸ Prioritising and delegating sprint tasks in MA team

Copenhagen Area, Denmark

My main tasks revolved around designing, planning, and executing automated communication for various customer segments:▸ Implementing lead nurture and customer onboarding mail flows▸ Campaign Manager for multi-channel campaigns▸ Segmenting large datasets for email and in-app campaigns▸ Setting up trigger communications in 1:1 channels▸ Planning and executing up sell and cross sell activities▸ Retention and anti-churn campaigns

Copenhagen Area, Denmark

I was responsible for driving website traffic and increasing brand awareness:▸ Developing social media strategy▸ Developing email marketing strategy▸ Driving branding projects and positioning activities▸ PR and Investor Relations▸ Copywriting – news, white papers, digital channels, company presentations, etc.▸ Target group analysis – creating personas

Copenhagen Area, Denmark

I was especially working with establishing a strong digital presence for the museum:▸ Developing and executing social media strategy (Facebook, Instagram, Twitter)▸ Tone of voice and storytelling across digital channels▸ Website management▸ Designing and creating graphics and adds (InDesign and Photoshop)▸ Copywriting – web texts, newsletters, adds, etc.

Copenhagen Area, Denmark

I handled a number of hands-on communication and marketing tasks:▸ Creating and evaluating user surveys for B2B segments▸ Updating and producing information for the website▸ Translation of promotional products and web texts from Danish to English▸ Administration of guided tours at the hotel – coordination and customer contact▸ Providing responses to guests on TripAdvisor

Master'S Degree, Business Administration And Organisational Communication

Bachelor'S Degree, Business Administration And Organisational Communication